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Product placement in selected korean dramas
Mrázková, Thuy Anh ; Rosenfeldová, Jana (advisor) ; Hejlová, Denisa (referee)
This thesis is devoted to product placement in selected South Korean television series. The first part provides a description of product placement as a marketing tool, its brief history as well as some of its used forms. Korean broadcasting laws and regulations are also mentioned for better understanding of the current broadcasting situation in South Korea. The second part of the thesis introduces the wave of South Korean culture also known as hallyu. Korean dramas have a major part in the spread of Korean popular culture, therefore a part of this thesis is devoted to characteristics of k-dramas and factors that differentiate Korean series from wesetrn programmes. The practical part of this work presents a quantitative analysis of product placement in three k-dramas (The King: Eternal Monarch, Mr. Sunshine, Tomorrow) broadcasted by different TV channels. The aim of the thesis is measuring the amount as well as identifying how product placement is used in korean dramas of various genres (romantic, historical, action). The results show that romantic k-dramas use the most product placements. Active visual representation is the most frequentlky used form of product placement in k- dramas.
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Intertextuality of celebrity politician exemplified by Volodymyr Zelenskyy and his role in TV series Servant of the People
Bessarab, Mariia ; Reifová, Irena (advisor) ; Kárníková, Lydie (referee)
This bachelor thesis explores the connection between the image of the president in the Ukrainian TV series Servant of the People and the real presidential candidate Volodymyr Zelenskyy, because it was him who played the role of the president in the aforementioned TV show. The aim is to find out whether the film character Vasyl Goloborodko had the potential to contribute to Zelenskyy's election campaign and to what extent the examined figures coincide and differ. The theoretical part of the thesis describes the phenomenon of the television series, the Servant of the People series itself, specifically the plot, cast, audience response and criticism of the series in relation to Zelenskyy's candidacy in the elections, and also introduces the connection between celebrities and politics, explaining the concept of celebrity politician and its academic categorization. The research part examines the figure of Vasyl Goloborodko in selected episodes of the series and Volodymyr Zelenskyy in the video content of his election campaign through qualitative content analysis. The results of the subsequent comparison show that the examined characters are largely the same, but not exactly identical. Nevertheless, given the number of similarities, it can be concluded that the serial president may have contributed to...
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The image of a socialist citizen in the normalization series of Czechoslovak television
Müllerová, Anne-Marie ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This diploma thesis tackles selected series of Czechoslovak Television from the normalization era. Series are examined on the basis of predefined categories. In this work, the author focuses on the everyday life of the main characters. We can classify the categories into two types - the personal and professional lives of the main characters are mainly examined. During the period of normalization, television viewers were exposed to everyday propaganda, which also became part of television production. In drama gendre, the protagonists of the series were to present patterns of behavior for the average socialist citizen. For this research were selected following series from normalization era: Muž na radnici (1976), Žena za pultem (1977), Nemocnice na kraji města (1978 and 1981) and Iženýrská odysea (1979). The author first introduces the reader to the historical context that is important for this topic. The analytical part of the work deals with the description and analysis of individual series and is answering to research questions. The reality of series is presented and than confronted with the reality of normalization era. Based on the analysis, it was confirmed that the main characters of the series represented certain patterns for the audience. E.g. The main hero of Muž na radnici, František...
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The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj
Vitoušová, Natálie ; Kárníková, Lydie (advisor) ; Reifová, Irena (referee)
The bachelor thesis entitled "The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj" deals with the question of how the perception of the portrayal of a particular stage of contemporary history (the November Revolution of 1989 and the social events of the early 1990s) in the series differs between two different groups of viewers, the memorials and the non-memorials. The thesis consists of pilot research conducted with two respondents, each representing one of the two audience groups. Their experience of watching and perceiving the series is explored through a semi-structured interview method with predetermined thematic headings. On a theoretical level, the thesis explores how the format of the series: the memory medium, utilizes concepts of nostalgia along with cultural and communicative memory, while considering account the specificities of post-television audiences. Furthermore it describes the relation between memory and history, as well as presenting the specific importance of the period 1989-1990 in modern Czechoslovak and Czech history. The thesis contributes to the understanding of how cultural memory is shaped in the series Vyprávěj, and its further aim is to develop interview scenarios for more extensive research with more...
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Critical discursive analysis television series Okres na severu
Szabó, Daniel ; Dominik, Šimon (advisor) ; Bednařík, Petr (referee)
This work is dedicated to exploring television series Okres na severu written by Jaroslav Dietl and directed by Evžen Sokolovský. The series was filmed in 1980 in the Czechoslovak television and falls into the normalization period (1968-1989) in Czechoslovakia. The aim of this study was to conduct a critical discourse analysis (CDA) of series Okres na severu, with special emphasis on the political power of Communism (Marxist-Leninist ideology) and its use of propaganda through the mass media (television). The text analyzed the discourse of the concept of a propaganda series and tried to answer the question of to what extent and whether the strip Okres na severu is a part of the propaganda. The main concept of this text was a discourse that we can define as a set of codes and rules used in producing the meanings related to any topic. Fairclough concept of critical discourse was chosen for its clear division of the so-called three-dimensional discourse (the text, discursive practice and social practice), which focuses on the interconnection of all three relationships (communication events) and the rules of discourse to explore the relationship to society and social conditions. We address the exploration of the concept of normalization, which is used for the second half (1968-1989) of the existence of the...
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Gender Stereotypes in Contemporary British Historical Period Drama Series. Comparative Analysis of Downton Abbey and Mr Selfridge.
Hrnčířová, Denisa ; Matějka, Ondřej (advisor) ; Tomalová, Eliška (referee)
The diploma thesis named Gender Stereotypes in Contemporary British Period Drama. The Comparative Analysis of Downton Abbey and Mr Selfridge compares the marks of gender stereotypes and conservative principles in British period drama series. The analysis of their clash with progress in society and technology during the first two decades of the 20th century is performed on the method of qualitative content analysis of two examples of popular contemporary British costume drama Downton Abbey and Mr Selfridge. The theoretical framework of the thesis is based on the concept regarding history in film. The main category of research is the work with female characters and their social roles in Edwardian Britain which is characterized by unprecedented social change. The objective of the thesis is to analyze the way a female character reflects stereotypes and conservative principles that are usually believed to be characteristic features of period drama series. Additional objective is to examine how the 21st century society is mirrored in manipulation with stereotypes and social values in the series. The content analysis is based on the three criteria most interconnected wih position and social change of women of that era. These refer to property and proprietorship, sexuality, and emancipation of women in...
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Imagery of Czech border in modern cinematography and in television
Šolcová, Tereza ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This master's thesis named Imagery of Czech Border in Modern Cinematography and in Television focuses on the issue of the representation of the Czech border region in Czech cinematography after 1990. The Czech border region is still an interesting area for its historical development, attracting the attention of many historians and artists. The thesis seeks to answer the question of how Czech cinematography works with historically and geographically given realities. The first part of the thesis deals with the issue of the historical development of the Czech border region and introduces the reader to the key events that formed the border in the past. It then explains how these historical events resulted in the present form of the Czech border region. The second part of the thesis focuses on the exploration of five different films made after 1990. Selected Czech films are Až do Města Aš (Made in Ash), Mistři (Champions), Habermannův mlýn (Habermann's Mill), the analysed series are Pustina (Wasteland) and Přísahám a slibuji (Spondeo ac polliceor). Movies are analysed through selected means of expression, such as location and environment, acting and characters, camera, shot and cut, lighting and sound component. The aim of the thesis is to confirm or rebut the hypothesis that the Czech borderland will...
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The image of television journalist in american television series (from Mary Tyler Moore Show to Newsroom)
Pavelková, Eva ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The objective of this master thesis The image of television journalist in American television series is to unveil personality traits of main characters in five selected American series during five decades (from the beginning of the 1970s to present) by means of combination of interpretative reading and semiotic (visual) analysis, and by that interpret representation of journalists. Subsequently the typologies of journalistic characters by Brian McNair and Joe Saltzman are used to categorize 27 central figures to types or stereorypes. Majority of characters combined more different types but it could be stated that all images of journalists were positive - possibly due to bigger popularity among viewers. Simultaneously it is neccesary to point out that characters across analysed series classified to same categories are not fully identical - characters show enough resemblance for type identification but similarities are outweighed by differences.
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Depiction of society in historical television series: Bridgerton versus The Knick
Krausová, Michaela ; Průchová Hrůzová, Andrea (advisor) ; Groman, Martin (referee)
The diploma thesis examines the depiction of social classes, men, women and ethnic minorities in historical television serials. It is concentrated specifically on a qualitative analysis and comparison of two serials, namely Bridgerton (2020) and The Knick (2014- 2015), of which both fall within the quality television genre. The thesis deals with the ways of representation of the societies of their respective periods, aiming especially at identifying the incorrect depiction of the historical period in question, if any, and at finding similarities with the problems concerning the today's society (such as addressing the issues of social inequalities and manifestations of the identity policy). The theoretical part of the diploma thesis describes the phenomenon of a television serial, namely that concerning the historical serial and quality TV genres, the latter being the kind of television serial work distinguishing itself by comprehensive and innovative procedures, elaborate narratives, and emphasis put on the development of characters. Attention is also paid to the field of the cultural studies, mainly the hegemony theory and the concept of ideology, media and their representation, as well as the study of media audience. In its conclusion, the first part of the thesis focuses on the presentation of...
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Czech and Czechoslovak criminal series - analysis of Malý pitaval z velkého města and Případy 1. oddělení
Pavlisová, Michaela ; Bednařík, Petr (advisor) ; Růžička, Daniel (referee)
The master thesis is dealing with crime series Malý pitaval z velkého města a Případy 1. oddělení, their analysis and their mutual comparison. It is focused mainly on the plot construction, choice of illustrated criminal offenses, representation of criminalist's work, and characteristics of the environment and main characters. The aim is also to get to know how Czechoslovakian and Czech crime series have changed over the years. It explores a reaction of chosen media around the premiere of the series and audience reviews on the internet website csfd.cz. In case of Malý pitaval z velkého města it focuses on media reaction during the reruns after the year 2000. The theoretical part introduces the main principles of television, mainly seriality, television crime drama as a genre, and summarizes the development of television series in the Czech environment and the formation of crimes series.
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