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A Proposal of New Management Approaches in a Machinery Company
Votruba, Jan ; Häuser, Stanislav (referee) ; Chlebovský, Vít (advisor)
The aim of this thesis is to create a set of recommendations for the selected engineering enterprise. The purpose of these recommendations is to increase the enterprise effectivness and its adaptability quotient. In the first part of this thesis, based on a literature search, the management systems of successful Czech and foreign entrepreneurs are described. In the next part the most appropriate managerial approach is chosen on the basis of the performed qualitative research and this section also describes the current situation of the selected engineering enterprise. In the last part are given individual recommendations and steps to achieve their implementation.
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Remuneration and wage policy in the construction company
Lesák, Pavel ; Tuscher, Martin (referee) ; Hanák, Tomáš (advisor)
This bachelor thesis deals with remuneration and wage policy in construction company. The theoretical part analyses the activity of the construction company and its specifics, labour-law relations between the employee and the employer, the goals of wage policy, types of wages, rewards and employee benefits. The practical part analyses selected construction companies using structured interviews and surveys the offered rewards on the labour market. The result is a summary and suggestion of recommendations for the companies surveyed.
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Development of spoken German language among students with special needs at lower secondary school
Erychlebová, Daniela ; Nečasová, Pavla (advisor) ; Botlík Nuc, Tomáš (referee)
The diploma thesis deals with the development of spoken language in German among pupils with special educational needs in primary schools. The aim of the diploma thesis is to find out whether the applied activities implemented within the intervention sessions contributed to the development of spoken language in selected pupils with special educational needs. The monitored pupils attend the ninth grade of a primary school established according to section 16 of the Education Act. One of the monitored pupils has a diagnosed specific learning disability, the second pupil has a diagnosed hyperkinetic disorder with attention deficit and the third monitored pupil has a diagnosed autism spectrum disorder. The theoretical part deals with the teaching of German as a second foreign language in Czech elementary schools, with spoken language, with the special educational needs of the monitored pupils and, last but not least, with the manifestations of these diagnoses in the teaching of the German language. The practical part contains research led by the case study method, which is carried out through eight intervention meetings with the monitored pupils. Part of the research is a guided interview with the English language teacher of the monitored pupils. The transcriptions of the recordings from the dictaphone...
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Proposal for Changes of Motivational Programme in a Selected Company
Frýdecká, Lucia ; Štanglová, Zuzana (referee) ; Petrová, Kateřina (advisor)
Motivation. An internal state, which helps not only in the performance of work, but in managing everyday activities. The aim of this bachelor thesis is to proposal for Changes of Motivational Programme in a Selected Company. In the first part, terms related to motivation are defined. The following part describes the use of these definitions to analyse the motivation program in the company by combining quantitative and qualitative research; data validation using triangulation method provided more relevant information. This led to identification of strong and weak parts of the company motivation program. In the last part, the found deficiencies were used to form proposals for the company and the optimalization of the program.
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Stress management in Family Company
JANDOVÁ, Klára
This bachelor thesis deals with stress, its causes, symptoms, stress managements and prevention. The work also introduces us with the family company, that is, with their focus, history and individual departments. The main goal of the research is finding about and analysing stress management in a workplace in the small family company through both quantitative and qualitative methods of research. Questionnaires and interviews were conducted with 12 respondents about what kind of stress prevails in the company and why. After a careful analysis of all the collected data conclusions were reached which helped make suggestions for stress prevention and stress management in workplace.
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The potential of Guerilla marketing
HAVLÍKOVÁ, Monika
Thesis deals with the research of the potential of guerilla marketing and his popularity. The thesis examines trends and popularity of marketing. The purpose of this thesis is to devise a guerilla marketing campaign for a selected company, based on quantitative research (questionnaire survey among marketing professionals) and qualitative (guided interview and focus group with employees of the organization). Literary research deals with the theoretical basis of guerilla marketing, where the pioneer is especially Jay Conrad Levinson. There are also talks about trends in the digital marketing, about emotions in marketing, about crisis communication with the media and about Czech legislation in the field of advertising. The results of the thesis showed that guerilla marketing is popular among marketing specialists, but it is not very used. But the potential shows. Among the employees of the selected company, the potential of guerilla marketing was also shown. Interest was also expressed by the company executive who would accept a thoughtful and interesting campaign. At the end of the thesis was designed guerilla campaign for selected company, in the form of ambient media and viral video.
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