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Size matters: a qualitative analysis of discussions under plus-size fashion articles in women's online magazines
Jonášová, Mirka ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
In the digital age, online platforms have become a critical space that facilitates the exchange of views on many topics. In addition to information, the internet is thus also a provider of space for the democratization of voice, toxicity and frequent discursive clashes. For example, the phenomenon of online deliberation around the display of body standards and the representation of plus-size individuals has come into focus in recent years. Indeed, plus-size fashion has become a significant part of the fashion industry in recent years, and with it, media discourse. Although it is increasingly appearing in mainstream media, its acceptance and representation is still met with some resistance and a phenomenon called fat shaming is emerging. Indeed, the medium of debate - online discussion - often amplifies incivility and lends itself to the phenomenon of online toxicity. The topic of plus-size representation of women is not just a debate about aesthetics or personal preferences; it intersects with larger social issues, including gender role settings, beauty standards, and the very nature of social acceptability. The premise for this research is that gender stereotypes regarding standards and body image are often influenced by patriarchal structures and that these standards are likely to be reflected in...
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Consumer perspective on the Snuggs marketing communication
Kroupová, Adéla ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the menstrual taboo and how menstruation is presented in advertising. The thesis aimed to analyze the perspective of female consumers of menstrual products on the marketing communication of the Czech brand Snuggs, which through its marketing communication opens up taboo topics related to menstruation. To achieve this goal, I chose a quantitative research method, namely an online questionnaire survey. The results showed that the given marketing communication of Snuggs, which deals with the detabooing of menstruation, is rather perceived as positive and likeable by the respondents. Thus, the findings suggest that communicating menstruation in the marketing space is primarily perceived positively when menstruation is discussed openly and realistically. The results of this study provide useful information for companies selling menstrual products that try to communicate openly about menstruation in the Czech Republic.
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The history and current status of advice columns adn "agony aunts" in both English and Czech and Slovak journalism with a focus on the question of gender
Grestyová, Natália Jane ; Vochocová, Lenka (advisor) ; Rosenfeldová, Jana (referee)
The presented thesis, "The history and current state of advice columns and 'agony aunts' in both English and Czech and Slovak journalism with a focus on the question of gender" explores and analyzes advice columns as a journalistic genre, examining them from a feminist point of view and focusing on the question of the presented gender norms. The thesis begins with a brief historic overview of advice columns from its origins in the United Kingdom, the United States as well as Czech Republic and Slovakia. The methodological part of the study briefly outlines the theoretical background of the research, gender ideology, as well as previous studies in the field. Analytical part of the thesis looks into nine different advice columns; four British examples, two American ones and three from the Czech Republic, covering different types of media (daily newspapers, tabloids, women's magazines, radio). In selected examples from each of the columns, it strives to answer two key questions; how a given column portrays gender roles and what ideological inclinations can be found in the columns, particularly on the conservatism-liberalism and feminism-patriarchy axes. The thesis concludes with the results of the analysis, where it also highlights differences in these values between columns from British/American and...
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Media Representation of Elderly in the Czech Press: Changes in the Context of the COVID-19 Pandemic
Folprechtová, Kamila ; Svobodová, Tereza (advisor) ; Jeřábek, Hynek (referee)
The bachelor thesis addresses the media representation of elderly in the Czech press and its transformation before, during, and "after" the COVID-19 pandemic. The COVID-19 pandemic was a crucial period for the media representation of elderly, as seniors were identified as one of the most at-risk groups, age became the main determining variable of risk, and there was a great wave of ageism. The research was conducted using quantitative content analysis, and media articles (n=450) were manually coded. The chi-square test was used to evaluate statistical significance. The main finding is that in all periods, aging is associated more with negative sentiment, and during the pandemic, there were statistically significant changes in its representation. Older people were significantly less associated with positive sentiment during this period, and there was a considerable increase in ambivalent sentiment (positive and negative at the same time). During the pandemic, elderly were most associated with the theme of help and security, where seniors were portrayed as passive, sick, and incompetent, and therefore must rely on other active members of society. Stereotypical and distorted representation can lead to discrimination and marginalization of seniors, both during times of crisis and beyond, and therefore,...
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"We're here, we're queer, get used to it!" Representation of Particular Isssues of LGBT+ Community in TV Series after 2000
SKALÁK, Pavel
The diploma thesis focuses on selected specific issues that LGBTQ people (lesbians, gays, bisexuals, transsexuals, and other queer people) face due to their different non- heteronormative sexual and gender identities. Attention is paid specifically to issues of discrimination, stereotyping, partnership (marriage vs. registered partnership), parenthood, attributed promiscuity, and HIV / AIDS. The author focuses on fiction series broadcast between 2000 and 2021, which deals with queer topis and includes LGBTQ characters in the main or supporting roles, focusing on ways of depicting these characters and reflecting on selected issues they experience due to their identity. In foreign series such as Glee, Modern Family, Orange Is the New Black, Pose, Tales of the City, Sex Education, The Politician, It's a Sin and in the Czech series Ulice and MOST! the ways in which the series presents LGBTQ characters are analysed, in what discourse they are talked about and what effect these depictions may have on the majority heterosexual cisgender viewer. The thesis also provides an overview of the most common narrative archetypes of LGBTQ characters appearing in media production. These are also supplemented by examples of characters from the series of the last 20 years. Through a critical analysis of selected series and their reception, the author tries to point out the importance of portraying people with different sexual and gender identities and the influence of this television representation on the formation of opinions and attitudes towards LGBTQ people.
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Stereotypical Portrayals of Native Americans in Lynne Reid Banks's The Indian in the Cupboard
Morozová, Kateřina ; Farrell, Mark Robert (advisor) ; Ženíšek, Jakub (referee)
This bachelor's thesis, titled Stereotypical portrayals of Native Americans in Lynne Reid Banks's The Indian in the Cupboard, focuses on the phenomenon of stereotypical portrayals of Native Americans in Lynne Reid Banks's book The Indian in the Cupboard. The theoretical part of the thesis is devoted to the topics of stereotype and ethnocentrism with a focus on Native Americans. It also includes a brief outline of the historical development of literary works concerning Native Americans and discusses the importance of accuracy in children's literature. The practical part focuses on an analysis of particular stereotypes present in the book and criticism concerning the book. Keywords The Indian in the Cupboard, Lynne Reid Banks, Native Americans, Indians, Western (genre), Racism, Stereotyping, Children's literature, Accuracy
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Portrayal of Native Americans in American Cinema in 1980s and 1990s
Vodňanský, Martin ; Sehnálková, Jana (advisor) ; Raková, Svatava (referee)
My work deals with the process of displaying of the North American Indian in the American cinematography. It describes the development, transformations and stereotypes in this process from the very beginning until the end of the nineties. In detail it deals with the Indian-thematized filmmaking in the 80s and 90s and it emphasizes, according to the author, the most important Indian movies. The focus point of the study lies in the analysis of two movies Powwow Highway and Smoke Signals, which were created by the Indian production in the late 80s and 90s. The aim of the work is, with the help of the analysis, to answer the question "Were the Indian actors and directors essential for more realistic portrayal of American Indians in American cinematography?" After analyzing the mentioned movies and presenting the arguments to this question, the conclusion is affirmative.
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From peace to Crimea: Russia's media image in Czech commentary in years 2013-2014
Kochová, Julie ; Hronová, Tereza (advisor) ; Marjanovič, Teodor (referee)
Bachelor's thesis titled From peace to Crimea: Russia's media image in Czech commentary in years 2013-2014 analyzes the form of commentaries related to Russian federation and endeavors to capture a transformation of medial view on the country in the context of Winter Olympic Games in Sochi, conflict in Ukraine and all previous events. The theoretical background of the whole thesis is based on the theories of social and medial construction of reality such as agenda setting, framing and gate-keeping and deals with stereotyping as well. An extensive chapter is devoted to Czech-Russian relations in a time span longer than a century, presents important points in shared history and mentions events which radically influenced international history in the past. The analytic part applies the method of quantitative content analysis and utilizes elements of qualitative content analysis. The presented media image of Russia is based on examination of eight variables (frequency, media, extent, author, event, topic, evaluation of Russia's role and stereotypes).
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