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Marketing research comparing fitness centers in Sedlčany
Procházka, Martin ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Ttitle: Marketing research comparing fitness centers in Sedlčany Objectives: The aim of this bachelor's thesis is to use quantitative research to find out the preferences of customers in two selected fitness centers in Sedlčany. the next task is to propose a series of recommendations for fitness center owners, based on the knowledge obtained in this way, which would lead to an increase in the satisfaction of the customers of these fitness centers. Method: In this bachelor's thesis, the questionnaire survey method was used. Specifically, it was a quantitative research that took place through an electronic questionnaire. This work will draw on both primary and secondary data. Primary data was obtained using an electronic questionnaire, which was conducted with visitors to the fitness centers PeVan Gym and Vltavan sport. Results: The result of the work is the identification of the preferences of the customers of the investigated fitness centers, on the basis of which a recommendation for the future development of the given fitness centers was subsequently created. The most important preference for choosing a fitness center is the quality of the machines. Furthermore, when choosing a fitness center, respondents pay the most attention to the location of the equipment. Respondents cited recommendations...
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Marketing research comparing fitness centers in Sedlčany
Procházka, Martin ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Ttitle: Marketing research comparing fitness centers in Sedlčany Objectives: The main objective of this bachelor's thesis is to determine the quality of services offered in two fitness centers that operate in the town of Sedlčany. This is the PeVan Gym and Vltavan Fitness Center. Method: In this bachelor thesis, the methods of a qualitative questionnaire with a combination of so-called mystery shopping were used. The methods will then be used to evaluate the data that will contribute to recommend improvements to the services and offers of these fitness centers. This work will draw from both primary and secondary data. The primary data were obtained using a qualitative questionnaire, which was conducted with visitors to the surveyed fitness centers. Results: The result of the work is a comparison of data obtained from qualitative research and mystery shopping. Furthermore, providing recommendations for proposals to improve the operation of fitness centers. Keywords: services, sport, quality, fitness, sports services, mystery shopping
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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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Applying the European Customer Satisfaction Index in the area of sport
Benda, Ondřej ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Applying the European Customer Satisfaction Index in the area of sport Objectives: The main objective of this paper is to determine customer satisfaction of the Czech Association Sport for All (ČASPV) using the methodology of the European Customer Satisfaction Index (ECSI) and following the results of the research propose recommendations. The sub-objectives include modification of the ECSI methodology for the area of sport and comparison of the resulting ECSI index values in terms of the quality management system applied in ČASPV, different methods of determining the weights of measurable variables and already conducted research in the Czech commercial environment. Methods: The work uses, through the methodology of the European Customer Satisfaction Index (ECSI), the method of quantitative marketing research. For the primary data collection from ČASPV agents and clients, electronic and written inquiries were used. Results: According to the resulting ECSI index values, ČASPV clients have been very satisfied with the services and activities of the Association. In terms of the quality management system applied in ČASPV, the Sport for All (SPV) union group, which is linked to the system, achieved a higher ECSI value. When compared with already completed studies at commercial entities, the total...
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Comparison of fitness centres in Benešov
Navrátilová, Hana ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Comparison of fitness centres in Benešov Aim of the thesis: This bachelor thesis aims at comparing selected fitness centres in Benešov. Survey of quality of the services offered here was undertaken by means of the SERVQUAL questionnaire where customers expressed their views on the services provided by the centre, as well as on services expected in their "perfect" fitness centre. This questionnaire allowed for the comparison of the fitness centres and recommendation of certain changes which could lead to an improvement in quality and therefore also to increased satisfaction of the customers. Methodology: Quality of the services was compared by use of a standardized SERVQUAL questionnaire which was submitted to the clients of fitness centres in Benešov in spring 2013. The questionnaire reviewed and compared the expected quality of offered services which in the clients' opinion belonged to an ideal fitness centre, with the quality of services perceived by the clients in individual fitness centres. Results: The results of the analysis of customer satisfaction with the services offered by fitness centres in Benešov imply that the clients are most satisfied with services offered by "S- centrum". This centre has nevertheless also room for improvement, and to achieve full customer satisfaction the...
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Economic Conditions for Sport Centre Foundation
Vojáčková, Jana ; Janák, Vladimír (advisor) ; Chmelařová, Petra (referee)
Title: Economic Conditions for Sport Centre Foundation Objectives: Objectives of this thesis is to set up establishment model of sport facility in border town of České Velenice. To achieve the goal it is necessary to define individual steps and to describe the activities related to foundation of new business entity. The intention is to create a sport offer that is missing in the town. This offer would fill the gap in the market and it would also reflect requirements of current and potential customers. The point is to determinate an entrepreneurial vision. Methods: In this thesis methods of descriptive analysis, observation and inquiry were used. Methods - descriptive analysis and observation - were applied to characteristics of the town of České Velenice with the objective to evaluate preconditions for the new business entity. Crucial tool to find out wishes and needs of residents within considered sport facility was implementation of written questionnaire. SWOT analysis was afterwards used for final assessment of risks and anticipated successes. Results: Based on the characteristics of the town of České Velenice and written inquiry was found that in the town and its surroundings there is no device that offers access to excellent sports facilities. There are enough people interested in sport as...
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The marketing plan of Trinity Fitness
Větříček, Adam ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: THE MARKETING PLAN OF TRINITY FITNESS Goals: Carry out situational analysis of Trinity fitness by using a secondary data. Based on this to design a marketing plan that will help consolidate Trinity fitness market position. Method: In this bachelor thesis has been used document analysis, Porter five forces model, portfolio BCG matrix, PEST analysis, SWOT analysis and construction of grid. Results: Result is marketing plan of Trinity fitness for the year 2015 containing all the essentials. The thesis can serve as template when creating a marketing plan for sports services or can be used in the practice by Trinity fitness. Key words: Sports services, marketing, situational analysis, marketing plan
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Marketing research on customer satisfaction in the fitness centre Hopsáme.cz.
Dohnalová, Barbora ; Šíma, Jan (advisor) ; Dáňová, Kateřina (referee)
Title: Marketing research on customer satisfaction in the fitness centre Hopsáme.cz. Purpose: The main aim is to find out, how the customers are satisfied with the services offered in the fitness centre Hopsáme.cz, which is placed in Prague's district Modřany. The research is conducted through a questionnaire survey. The situation is analyzed by the results of this survey and I came up with suggestions, which should help to improve the customer satisfaction and general prosperity of this company. Methods: As mentioned above, I chose a questionnaire survey from the possible marketing methods. There were used written forms of questionnaire survey same as electronical version in this bachelor thesis. The evaluation was performed by the statistic program SPSS. The results are shown in tables and graphs, which were compiled in the statistic program SPSS as well. Results: From the results of this survey we can see that customers are relatively satisfied with the services offered in fitness centre Hopsáme.cz. I found some insufficiency in services offered and the arrangements were suggested to improve the customer satisfaction. Key words: services, sport services, quality of services, customer, customer satisfaction
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Marketing research of customer satisfaction in Family Fitness Olgy Šípkové
Slobodníková, Aneta ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction in Family Fitness Olgy Šípkové Objectives: The goal of this thesis is to determine customer satisfaction of Family Fitness Olgy Šípkové based on their expectations and perception of actual value of provided services. Collect data based on the survey and then according to the acquired knowledge propose measures and solutions of the problems. Methods: The method of this marketing research is the survey, questionnaire. The sample sizes were defined based on own discretion and easy accessibility. Respondents were sampled by simple random sampling. Results: The result of marketing research is that the customers of Family Fitness are pretty satisfied. Yet there were acknowledge small imperfections. The fitness management should try to fix these problems. There are few measures and solutions in the conclusion. Keywords: sport marketing, sport services, services, fitness centre, questionnaire
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Expected and real quality of offered services from the customer perspective in chosen fitness centre
Kadlecová, Eva ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Expected and real quality of offered services from the customer perspective in chosen fitness centre. Objectives: This thesis is focused on selected fitness center, where the survey on the quality of the offered services was carried out by the SERVQUAL questionnaire method. Customers comment a center services in selected fitness centre and an expected services in their "perfect" centre. Conceiving of this questionnaire and processing data derived therefrom was also the main objective of this project. This helped to evaluate selected fitness center and to recommend possible changes that will improve quality and thus higher customer satisfaction. This thesis was also done to help create a standardized model of SERVQUAL questionnaire as part of the project called Measuring the quality of sports services in the fitness industry led by Master Jan Šíma (project number: 267811, which is funded by the Grant Agency of Charles University). Method: The survey of service quality was studied using a standardized SERVQUAL questionnaire, which was from December 2010 to July 2011 submitted to clients of Gladiator fitness center. This questionnaire examined and compared customers expected quality of services offered in ideal fitness and customers perceived quality of provided services in the fitness...
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