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Economy of the football club FC Viktoria Plzeň
Bejček, Martin ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this work is to confront economy of football club FC Viktoria Plzeň with new regulations of the Union of European Football Associations - UEFA. It is based on new legislative document - Club Licensing and Financial Fair Play. The first part analyzes personnel, administrative, legislative and financial criteria according to this document. The practical part then confronts regulations with the real situation of the club. Club's profile consists of financial analysis, which is based on club's accounting reports, and records the development of financial indicators. There is also included comparison of various indicators with GDP of the Czech Republic. Next part consists of an analysis of club's sporting results and SWOT analysis, characterizing the current situation of the club. The final section summarizes fulfillment of the UEFA objectives. Last chapter suggests the future financial plan in case the club will qualify for the main group stage of the Champions League competition in the upcoming season.
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Economic analysis of football club SK Dynamo České Budějovice a.s.
Češka, Pavel ; Kotáb, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The economic situation of football club SK Dynamo České Budějovice a.s. is the main objective of this Bachelor Thesis. To be more accurate, it particularly is the application of methods and tools of financial analysis together with analysis of revenue and costs of the football club. When implementing previous methods and tools of economic analysis, we will be able to assess the economic health of the club. This analysis is primarily focused on horizontal and vertical analysis of assets and liabilities. It also focuses on ratio indicators. Following section of the Thesis deals with demand for the product of the football club. Basically speaking, it is primarily an analysis of attendance at the club in a five-year period begging with year 2005. The main concern than is, if the particular day of the match or success of the team influences the attendance of match.
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Information Systems for Sports Clubs
Tripes, Stanislav ; Přibil, Jiří (advisor) ; Král, Pavel (referee)
The goal of this work is to acquaint with the current situation of information system for sportclubs. To get a comprehensive overview of their species, the suitability of some of them just for these organizations. Specific target group is university sports clubs. This work shows for their needs with regard to the size of the club and its activities, obtained through the survey. The practical part is presented in detail, information system made-to-measure USK FM Jindrichuv Hradec and is compared with offerings of software companies in its development.
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Economy of midsized sport club
Rajniš, Jakub ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
The thesis concentrates on economy of midsized sport club. It presents the theoretical basis for understanding the economy of sport clubs. The practical part analyzes the economic situation of the Prague football club FSC Libuš. It focuses on the organizational structure, revenues and costs of the club and evaluate the operation of sports facilities. Part of the work also deals with the expenditures of households for sports activities.
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Economics of Sports Club Iuventa Michalovce
Mačuga, Marek ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
Bachelor thesis consists of an introduction, conclusion and two main parts. Introduction focuses on the choice of topic. Immediately followed by the theoretical part, which explains the basic concepts of economics sports club, business firm, various indexes and analysis. The core work is the practical part where theory is applied from the legal form through proportional analysis to cost-benefit analysis. At the end of the practical are referred forms of financing sports club. Conclusion is a summary and comparison of the business firm and sports club, and assessment of the current situation in the club.
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The economics of the sports club ČEZ Basketball Nymburk
Kotas, Lukáš ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The analysis of the situation and the economics of the basketball club ČEZ Basketball Nymburk, the recognition of the marketing mix, strengths and weaknesses, evaluation of financial statements. In the work there is valuated the current situation of the club and possible future steps to maintain or even improve the dominant position of the club within the Czech Republic.
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The Analysis of Marketing Communication of Sports Club
Nováková, Kateřina ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with analysis of marketing communication of basketball club TJ Sokol Hradec Králové. The objectives of the thesis are to find out the current state and to analyse particular components of communication with potential spectators and sponsors. Necessary information was found out thanks to observations and communication with management of the club. The benefits of this thesis are identification and valuation of the current state of the marketing communication. At the moment the club doesn't have any analysis concerned with this issue. The bonus of this thesis is setting of medium-term marketing objectives and adumbration of marketing strategies to attain them. This thesis is divided into four parts. The first one describes in detail components of marketing mix and components of marketing communication. The second part is aimed at components of marketing and marketing communication applied to an area of sport. The third part deals with the particular analysis of the current state of the marketing communication used by the club. Finally, there are proposed marketing objectives and strategies to improve the marketing communication in the fourth part.
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