|
|
Vliv CSR jako motivačního faktoru na dobrovolnou retenci zaměstnanců v MSP v odvětví cestovního ruchu
JARKOVSKÁ, Petra
This work tries to present Corporate Social Responsibility as a way how to stimulate employees' desirable affirmative work attitudes, such as Job Satisfaction, Organizational Commitment or Voluntary Retention, using concepts from psychology (motivational theories) and social psychology (e.g., Social Exchange Theory, Social Identity Theory) as an underlying theoretical framework. To examine the causal relationship between Corporate Social Responsibility and employees' work attitudes, empirical research was conducted in the tourism industry setting (precisely in the hospitality subsector of the tourism industry), engaging a set of multiple regression analyses. The physical research location, Prague, the Czech Republic's capital, was designated deliberately, as it is one of the predominant tourism destinations in the Central European and European context. The found results confirmed a significant causal relationship between Corporate Social Responsibility and the examined employees' work attitudes, such as Job Satisfaction, Organizational Commitment, and Voluntary Retention. However, the strength of the relationship differs. Based on the empirical research findings, the model navigating employees' desirable work attitudes through Corporate Social Responsibility as a motivation factor was suggested. Additionally, by adopting narrative (qualitative content) analysis, this work also tries to summarize the current trends in the scholarly literature on Corporate Social Responsibility in relation to employees and, thereafter, based on the findings, suggest a broader contemporary conceptual approach to managing Corporate Social Responsibility in regard to employees. Aside from presenting the research findings, this work attempts to show the tourism industry (together with its hospitality subsector) from a sustainable regional development standpoint and evaluate the Corporate Social Responsibility concept's history by pinpointing some of the most significant scholarly contributions.
|
|
|
CSR: Factors of Social Responsibility in Human Resources Management within an organization
Melicherčíková, Dita ; Kocianová, Renata (advisor) ; Dvořáková, Miroslava (referee)
4 ABSTRACT This bachelor thesis focuses on the corporate social responsibility from the perspective of the human resources management. The thesis introduces the concept of corporate social responsibility, describes evolution of this concept and summarizes its main characteristics. In the context of current and expected development the thesis emphasizes the connection between the corporate social responsibility and human resources management, considers the role of human resources professionals and line managers in applying responsible practices in HR and suggests possible ways of integrating the corporate social responsibility values in human resources management practice. It also outlines the process of implementing the corporate social responsibility within an organization and ways of evaluating associated benefits. KEY WORDS corporate social responsibility, human resources management, ethics in human resources management, workplace diversity, work-life balance
|
|
|
Socio-psychological aspects of employees downsizing
Anderová, Michaela ; Kocianová, Renata (advisor) ; Reichel, Jiří (referee)
This diploma thesis discusses the process of employee termination in corporate organizations, with special focus on the socio-psychological aspects of such actions from the point of view of all relevant parties (stakeholders). Firstly, it highlights the positive role of work in the life of a human being, and how its absence negatively demonstrates itself after the loss of employment. Secondly, the thesis evaluates specific methods of employee termination, their implementation, and identifies the role of HR specialists during the termination process with special attention to the ethical aspects. Thirdly, the consequences of layoffs are analyzed on several levels: with regard to the individuals affected by termination process, organizations that are laying off and the government. Subsequently, to identify recommendations, which would mitigate the negative consequences of such actions, the thesis explores potential solutions in the government employment policies and outplacement programs within the corporations. As part of corporate social responsibility it links the problem of termination with the reputation of the organization as a valuable and attractive employer on the market. Lastly, in two case studies, attention is also brought to the perception of the layoff process by concrete laid off...
|
|
|
Cause Related Marketing in the Czech Republic
Balatková, Táňa ; Postler, Milan (advisor) ; Gerbery, Juraj (referee)
This bachelor work deals with Cause Related Marketing in the Czech Republic. Cause Related Marketing presents alliance between a non profit organisation and a business company in order to create a charitable project. At the begining this topic is explained, its history and development is mentioned as well, goals and influences of this marketing actvity are given, different forms and mechanisms of CRM projects and also andvantages and risks of these projects are dealt with. In the next part, some successful case studies are specified and thus show us how efective and beneficial these activities could be. In the last part, the research which was realized by the questionaire is introduced and views, opinions and perceptions on Cause Related Marketing of young people in the Czech Republic are presented.
|
|
|
Corporate Social Responsibility in the Business Plan of Accounting Organization
Barcal, Tomáš ; Novotná, Eliška (advisor) ; Dvořák, Jiří (referee)
The diploma thesis is dedicated to create a business plan using social responsible solutions. First, there is explained therory of organization from sociological perspective, making of business plan and also build social responsibility strategy. Furthermore, from these theoretical findings based on actual market analysis to determine the demand for services, build concrete social responsibility strategy and creation of business plan of accounting organization. From a methodological standpoint, market analysis and findings of the demand for services used methods of studying documents and to determine the key factors in the choice of suppliers of services method personal interview. Generally it was used a mixed design of data collection. Based on the data obtained was then build the company's CSR strategy and business plan of accounting organization.
|
|
|
CSR: Factors of Social Responsibility in Human Resources Management within an organization
Melicherčíková, Dita ; Kocianová, Renata (advisor) ; Dvořáková, Miroslava (referee)
4 ABSTRACT This bachelor thesis focuses on the corporate social responsibility from the perspective of the human resources management. The thesis introduces the concept of corporate social responsibility, describes evolution of this concept and summarizes its main characteristics. In the context of current and expected development the thesis emphasizes the connection between the corporate social responsibility and human resources management, considers the role of human resources professionals and line managers in applying responsible practices in HR and suggests possible ways of integrating the corporate social responsibility values in human resources management practice. It also outlines the process of implementing the corporate social responsibility within an organization and ways of evaluating associated benefits. KEY WORDS corporate social responsibility, human resources management, ethics in human resources management, workplace diversity, work-life balance
|
|
|
Socio-psychological aspects of employees downsizing
Anderová, Michaela ; Kocianová, Renata (advisor) ; Reichel, Jiří (referee)
This diploma thesis discusses the process of employee termination in corporate organizations, with special focus on the socio-psychological aspects of such actions from the point of view of all relevant parties (stakeholders). Firstly, it highlights the positive role of work in the life of a human being, and how its absence negatively demonstrates itself after the loss of employment. Secondly, the thesis evaluates specific methods of employee termination, their implementation, and identifies the role of HR specialists during the termination process with special attention to the ethical aspects. Thirdly, the consequences of layoffs are analyzed on several levels: with regard to the individuals affected by termination process, organizations that are laying off and the government. Subsequently, to identify recommendations, which would mitigate the negative consequences of such actions, the thesis explores potential solutions in the government employment policies and outplacement programs within the corporations. As part of corporate social responsibility it links the problem of termination with the reputation of the organization as a valuable and attractive employer on the market. Lastly, in two case studies, attention is also brought to the perception of the layoff process by concrete laid off...
|
|
|
Cause Related Marketing in the Czech Republic
Balatková, Táňa ; Postler, Milan (advisor) ; Gerbery, Juraj (referee)
This bachelor work deals with Cause Related Marketing in the Czech Republic. Cause Related Marketing presents alliance between a non profit organisation and a business company in order to create a charitable project. At the begining this topic is explained, its history and development is mentioned as well, goals and influences of this marketing actvity are given, different forms and mechanisms of CRM projects and also andvantages and risks of these projects are dealt with. In the next part, some successful case studies are specified and thus show us how efective and beneficial these activities could be. In the last part, the research which was realized by the questionaire is introduced and views, opinions and perceptions on Cause Related Marketing of young people in the Czech Republic are presented.
|
|
|
Implementation of the Social Pillar as Part of a Strategy for Sustainable Development of the Company
Mikulková, Andrea ; Hájek, Miroslav (advisor) ; Stanislav, Stanislav (referee)
This dissertation deals with the issue of sustainable development at the corporate level. Attention is focused mainly on social pillar and its internal area, it means to employees. The author sees employees as being one of the key factors of a successful business. In the first part we are given fundamental theoretical basis, through the analysis of documents, passing slowly by sustainable development in general, to the actual social pillar at the corporate level, as well as its most famous appearance in the concept of Corporate Social Responsibility (CSR). Given the focus on the practical part, the theory part will be devoted to the idea of sustainable development in forestry companies, with the assistance of acceptance forest management certification PEFC (Programme for the Endorsement of Forest Certification schemes).
|
|
|
Evaluation of the Corporate Social Responsibility of the selected organization using the method KORP
Látalová, Silvie ; Plášková, Alena (advisor) ; Koten, Petr (referee)
This Master's Thesis deals with the concept of Corporate Social Responsibility from the theoretical as well as practical perspective. In the theoretical part the most attention is dedicated to a definition of the concept, it's main principles, evolution, and benefits for different groups of stakeholders as well as arguments against the concept. The goal of the practical part is to analyse and evaluate the level of the Corporate Social Responsibility in the selected organization, determine strengths and weaknesses and give recommendations to improve the organization's CSR profile. Method of National award of Czech Republic for the Corporate Social Responsibility is used.
|
guest ::
