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Manipulation techniques in multi-level marketing
Staňková, Tereza ; Kollerová, Lenka (advisor) ; Machovcová, Kateřina (referee)
The thesis focuses on psychological manipulation used in recruitment in multi-level marketing companies. Despite the fact that multi-level marketing companies often use unethical practices and pose (not only) a financial risk, the number of their members has been growing steadily in the Czech Republic. They are particularly dangerous to vulnerable groups, including mothers on parental leave, the unemployed and students. However, the topic has not yet been sufficiently researched and thus lacks the theoretical foundation for developing a strategy to prevent the harmful effects of multi-level marketing. The aim of the thesis is to describe the recruitment process of multi-level marketing companies that operate in the Czech Republic, as well as the manipulation techniques they use. In order to meet the aim of the thesis, the participant observation method was used to observe the recruitment process of three selected multi-level marketing companies - Amway, Herbalife and Nu Skin. In addition to the observation, documents provided by the companies were collected. The results presented in this thesis can serve as a basis for educational practice to raise awareness of the issue of psychological manipulation in multi-level marketing companies and to design prevention strategies. The thesis is structured...
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Voluntary Abstinence in Connection with the Influence of Social Environment
Běhounková, Anežka ; Pospíšilová, Marie (advisor) ; Čížek, Tomáš (referee)
The aim of the thesis "Voluntary abstinence in connection with the influence of the social environment" is to study the motivations of late adolescents that lead to refuse alcohol consumption. The work is also focused on the perceived role of social environment in this type of abstinence. Background consists of texts relating to the conformity and the influence of social environment, research and statistics that demonstrate the atmosphere of the environment in which the volunteer drinkers live. The research is based on interviews with eight college students who were interviewed using semi-structured interview method. The interviews are focused on how informants perceived attitudes towards alcohol consumption in their family, among their peers and friends, as well on what impression they have of the society's attitude to alcohol. Part of the dialogue is also the voluntary abstainers' point of view on how the social environment reflects them. Last but not least are mentioned the reasons for abstinence. The analysis has revealed that respondents do not consider their family to have a direct influence on their abstinence. Family members do help to construct a structure of what can be considered as normal in the alcohol consumption. Consequently, the informants have very skeptical attitude towards...
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Meat or Salad? Effect of Dynamic Norms on Preference for Meatless Meals
Weikertová, Štěpánka ; Urban, Jan (advisor) ; Soukup, Petr (referee)
The food choices we make every day have a great impact on our environment. Particularly meat consumption significantly contributes to global climate change. Although the current situation calls for a change towards more sustainable diet, meat consumption is still rising. Previous research show that dynamic social norms, i.e. information about ongoing collective behavioral change, can promote pro- environmental behavior, even in the context of meat consumption. Through two pre- registered online experimental studies conducted on a sample of university students (Study 1, N = 227) and on a sample of adult Czech population (Study 2, N = 462), this thesis examines whether dynamic norm message regarding the changing trends in meat consumption can influence intentions to consume less meat. We did not find any direct or total effect of dynamic norms on the preference for meatless meals. Mediation analysis only revealed rather weak indirect effect of dynamic norms on the preference for meatless meals mediated by perceived dynamic norms. In Study 2, we further examined whether the effect of dynamic norm message is conditioned by strength of the dynamic norms (effect of stronger vs weaker dynamic norm) and whether the provision of dynamic norm information triggers self-defense mechanisms which rationalize...
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Principles of social influence in religious recruitment. The case of a Christian organization affiliated with Charismatic Renewal.
Kuzmina, Ekaterina ; Beláňová, Andrea (advisor) ; Doubek, David (referee)
The bachelor's thesis addresses a young Christian organization operating in the Czech Republic and one of the post-Soviet countries. The purpose of the present study is to provide original data about theistic beliefs of the chosen religious group and about its strategies of building relationships with people who are not yet aligned with the faith that the group preaches. It focuses on the observed rituals, interpretative concepts stated by the pastors, and interactions between the parishioners and a potential convert. The theoretical part covers the main related areas such as Renewal movements, phenomenon of religious conversion, and influence principles considered in the context of recruitment in religious organizations. The practical part presents qualitative research based on a field observation carried out by the author of the thesis in cooperation with an assistant-observer. KEYWORDS: psychology of religion, religious organization, recruitment techniques, spiritual renewal, christian charismatic renewal, social influence, principles of influence
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Body image - struggle for a new body
VOLDŘICHOVÁ, Štěpánka
This bachelor thesis deals with the topic of body image the question of physical self-perception. In the theoretical part, I summarize the existing findings in this field, with focus on non-clinical population, and I specify the body image from the aspect of forming factors, such as gender, age, socio-cultural background, sexual orientation or important other people. Moreover, I describe it in the context of effect of society and media influence, internet and social networks. In the thesis I also deal with a negative perception of body image with its influence on individual's life and I put it into contrast with the meaning of positive perception. In the conclusion I mention the possibilities of measuring the body image by means of subjective and objective methods of evaluation. The empirical part is devoted to research, which aim is the description of possible risk influence of social networks, particularly of Facebook, on the body image of an individual, through content analysis of posts in a group called "Struggle for a new body".
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Voluntary Abstinence in Connection with the Influence of Social Environment
Běhounková, Anežka ; Pospíšilová, Marie (advisor) ; Čížek, Tomáš (referee)
The aim of the thesis "Voluntary abstinence in connection with the influence of the social environment" is to study the motivations of late adolescents that lead to refuse alcohol consumption. The work is also focused on the perceived role of social environment in this type of abstinence. Background consists of texts relating to the conformity and the influence of social environment, research and statistics that demonstrate the atmosphere of the environment in which the volunteer drinkers live. The research is based on interviews with eight college students who were interviewed using semi-structured interview method. The interviews are focused on how informants perceived attitudes towards alcohol consumption in their family, among their peers and friends, as well on what impression they have of the society's attitude to alcohol. Part of the dialogue is also the voluntary abstainers' point of view on how the social environment reflects them. Last but not least are mentioned the reasons for abstinence. The analysis has revealed that respondents do not consider their family to have a direct influence on their abstinence. Family members do help to construct a structure of what can be considered as normal in the alcohol consumption. Consequently, the informants have very skeptical attitude towards...
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Influence of non-governmental organizations on adherence to human rights. Case study: Iran.
Pešková, Eva ; Zemanová, Štěpánka (advisor) ; Novotná, Yvona (referee)
This bachelor thesis is concerned with non-governmental organizations, concretely with Amnesty International and Human Rights Watch, and their influence on adherence to human rights in Iran. In the first part, meaning, functions, limits and methods of NGOs to fulfill their aims are defined. Next part is focused on Iran, the structure of power-sharing, the conventions Iran signed and ratified and on its modern history in the context of human rights. Practical part analyses tools used by these NGOs, scale of fulfilling these four defined methods and on these basis work and influence is compared, considering inner and outer limits. Positives, achievments, and negatives are evaluated with the recommendations on increasing of effectiveness.
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Influence of the Internet and Social Networks on Consumer Behavior
Grigarová, Pavla ; Koudelka, Jan (advisor) ; Bilal, Linda (referee)
Methods used in the thesis include online polling and personal interviews with experts. The goal was to theoretically cover the area of internet marketing and analyze own conducted research. Research has revealed that the internet had the biggest influence on the phases of assessing the options, buying and searching for information of the last purchases of the respondents. The categories which were mostly affected by the internet were electronics and tourism services. With the increasing price of goods the influence of the internet was also growing. The most important internet marketing tools were web sites, search engines and search tools to compare prices. Concerning the social networks, their influence on consumer decision-making was only marginal. The work includes a comparison of theoretical knowledge with research and expert opinions as well.
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The perception of social campaigns among Czech consumers
Bláhová, Zuzana ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor thesis deals with the social marketing and how the social campaigns are perceived among Czech consumers. In the theoretical part are introduced the basic principles of social marketing, its specific features, historical development, themes of campaign and social advertising. This part also contains examples of three Czech social campaigns, which are used in the research in the practical part. This part aims to determine the awareness and perception of social marketing, and the impact of the campaigns on behavior among Czech university students. To fulfill this goal, I used the analysis of the primary data obtained from the Internet questionnaire that identifies whether the social campaigns have influence on behavior of the population of the Czech Republic.
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Economics of Doping: The Social Influence on the Level of Dosing Athletes.
Bartas, Jan ; Bolcha, Peter (advisor) ; Chytil, Zdeněk (referee)
In this thesis we examined the influence of the institutional changes and the implication of the financial evaluation of athletes (level and structure) on the level of dosing athletes. The most important moments in the history of the anti-doping fight were founding of WADA (World Anti-Doping Agency) and the acceptance of the law against doping. Hypothesis 1 examined, if the founding of WADA (standardization of the anti-doping fight among countries) have had an influence on the decrease of the level of dosing athletes in these countries. According to the regression analysis we can say that the foundation of WADA had have the influence on the level of dosing athletes, but not in the direction we supposed. Some countries adopted the anti-doping law, which led us to formulate the Hypothesis 2: the level of doping athletes has been decreasing since the acceptance of this law. Due to econometric analysis we cannot support this hypothesis. We stated two more hypotheses in the chapter dedicated to the financial evaluation of athletes. Hypothesis 3, that the sport with a lot of supporters (in consequence lot of sponsors) is less prone to doping, we can support. Last hypothesis of this thesis is Hypothesis 4 and states that the level of the doping is influenced by the structure of the athlete evaluation. We cannot accept this hypothesis after the consideration of the available data set.
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