|
|
The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
|
|
|
Analysis of advertising campaign of Prima TV series
Jirásková, Michaela ; Pešek, Ondřej (advisor) ; Jelenová, Martina (referee)
The aim of the thesis is through theoretical knowledge and research to evaluate the effectiveness of advertising campaigns Prima TV series. Further I describe and evaluate the viewership of the series based on the data obtained from ATO. The first part deals with the theory of marketing, marketing communication, communication mix and measurement of rating. The practical part describes and validates the advertising campaign based on the survey. The last chapter is devoted to the course of rating of a series and it is compared to its competitors broadcast.
|
|
|
The Marketing strategy of FTV Prima s.r.o. in the enviroment of the czech television market
Malá, Kateřina ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
This thesis focuses on the topic of marketing strategy of FTV Prima s.r.o. in the television market. The main objective of this thesis is the definition of marketing activities and the use of marketing tools by FTV Prima, a company operating nationwide TV broadcast television stations Prima, Prima COOL, Prima Love and Prima ZOOM, leading to a better position in the television market. The theoretical part of the thesis is the application of marketing mix 4P in the television as a media. The practical part is a description of the inner workings of FTV Prima in connection with charting the television market
|
|
|
The Analysis of TV programs focused on the healthy lifestyle and its support
Gajová, Klára ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
The aim of this thesis is to determine the main reasons of watching TV programs focused on healthy lifestyle, its influence on the behaviour of the viewer and the target group of these programs. The theoretical part is devoted to the analysis of the available literature about healthy lifestyle, influence of media on the viewer and on the television programs about healthy lifestyle themselves. The practical part consists of statistics of audience and my own questionnaire survey. My thesis will provide a comprehensive overview of the programs focused on the issues of healthy lifestyle and will find out whether these programs affect spectators. Also whether these viewers obey the information obtained from these programs, therefore, if this broadcasting might have a positive impact on our society. Finally, the thesis describes the basic characteristics of a healthy way of life and influence of media on humans in general. Information derived from my thesis could be used to produce programs about healthy living, because I will find the target audience and to what extent their behaviour is based on watching those programs.
|
|
|
Analysis of Ratings of lifestyle TV shows
Kučerová, Kateřina ; Pešek, Ondřej (advisor) ; Koutská, Dagmar (referee)
The bachelor thesis is based on lifestyle of current population and how media influences it, especially lifestyle TV shows. The first part of the paper defines and explains theorethical terms related to lifestyle, describes an influece of media on lifestyle of population and features selected lifestyle TV programmes screened in Czech Republic. The practical part of the thesis is made by an analyse of ratings selected TV shows, which were put together on the basis of datas obtained by Association of TV Organizations. I used indicators of share, rating and projection for a method of the analyse of audience ratings. The partial goal of the practical part, based on made questionnaire survey, was to find, how selected TV shows influence or not influence lifestyle of the respondents.
|
|
|
Logistic processes in the preparation and implementation of shooting a TV show on Czech TV
Borovcová, Julie ; Mervart, Michal (advisor) ; Bareš, Jindřich (referee)
Bachelor thesis concentrates on analysis of logistic activities in the process of creating a TV show on Czech TV. The objective is to discover and describe the key logistic activities and identify its strengths and weaknesses of this process. The secondary objective is to form recommendation for possible improvements. Two main parts divide this thesis. Theoretical part has been prepared on the basis of the summary information from the technical literature data and this forms introduction to Czech TV. Exact procedure of filming TV shows is was based on interviews and personal meeting with one of the employees of Czech TV, specifically with the head of production. Final comments has been made by comparing of theoretical knowledge and found information.
|
|
|
The Comparison of new TV stations at the Czech media market
Bláhová, Kateřina ; Horová, Olga (advisor) ; Bečvářová, Lenka (referee)
The aim of the Bachelor thesis is comparison of three TV stations -- TV Barrandov, Metropol TV and Prima COOL -- in terms of their marketing communications, to highlight similarities and differences. Furthermore, the evaluation factors of ratings and audience awareness, perception and interaction with the audience. The author also focuses on the comparison of target and focus groups appointed by these TV stations. Due to these aspects it will be possible to evaluate the effectiveness of action of these TV stations at the Czech media market. Hypotheses are higher ratings and awareness of the TV station Prima COOL thanks to interaction with larger and more traditional part of the Czech TV market -- TV Prima and minority status of Metropol TV through the short performance at the Czech media market.
|
|
|
Analysis of Ratings of TV Shows – Lifestyle
Lifková, Hana ; Pešek, Ondřej (advisor) ; Pavelka, Martin (referee)
The bachelor's thesis deals with current issues of the lifestyle, which serves as a motivation to the creation of television programs. It points to the diversity of the perception of the term "lifestyle" and it demonstrates its link with the various areas of life. The bachelor's thesis characterizes the segmentation based on the lifestyle and its subsequent application in the society as a division of the market to different groups which prefer a particular kind of lifestyle. The interest in lifestyle shows is being studied from two different points of view in the practical part. The first source of information are statistics ratings, the second are results of the own research. The bachelor's thesis provides the information if lifestyle shows are being watched, who are their potential viewers and how lifestyle shows affect the real life of their viewers.
|
|
|
Optimization of the TV ad planning using mathematical models
Petruška, Tomáš ; Jablonský, Josef (advisor) ; Kalčevová, Jana (referee)
Planning and optimization of TV advertising space in the area of the Czech media market requires a knowledge of features of the problem and systems that are able to suggest the best results from data taken from measurement of TV audience, which is complex and demands special capacity. These results should be obtained (calculated) by using mathematical optimization models. Results depend on the objectives of company. The content of this thesis is to create and implement mathematical models, which serve to solve practical problems about planning advertising space and commercial blocks. The work deals with the characteristics of the television media market, audience measurement, the factors that influence the ratings, as well as an examination of other indicators that are necessary for the planning and optimization of TV advertising. Besides familiarizing the reader with the operations of buying advertising space, this paper`s goal is to demonstrate newly created mathematical models that are applicable to the work of TV channels, media agencies or other companies, which deal with the optimization of the television media market.
|
|
|
Ways how media inform about extraordinary events
WAWREYN, Štěpán
The ways how media inform about extraordinary events have an important influence on determination of people, institutions and organizations. If the state agency is not able to respond on extraordinary events fast enough, the information is published regardless of an institutions{\crq}s opinion. Every in this way established information lives its own life {--} it becomes a source used by other media, it is taken by the broadcast and people discuss it. This status is mostly irreversible. Fast, realistic, pragmatic and complete information means a lot. The real truth of information is the difficult problem and it stands to reason, that all significant subjects should inform their surroundings properly and actively. In this work there are summerized some demands on a press agent, his/her scope of employment, which doesn´t consists only of informing about extraordinary events but also includes the comprehensive long - term cooperation with media. Next there are enumerated sorts of mass media and representatives of individual media applied in the Czech republic There is the description of the possible use of these representatives for information according to ratings, number of printed copies and quantity of people reading newspaper, listening to the radio and watching television. Next there are elaborated possibilities of communication with mass media, which consists of briefings and interview and next there are described principles of communication with media. In this work there are also described sorts of extraordinary events and basic information for population about its origin
|
guest ::
