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Analysis of documentary production of the online streaming service Netflix
Spěváková, Klára ; Štoll, Martin (advisor) ; Kruml, Milan (referee)
This thesis, titled Analysis of the Documentary Production of the Online Streaming Service Netflix, aims to describe the characteristics typical of Netflix's documentary production using a selection of films from 2015 to 2022. The films included in the analysis are American Murder: The Family Next Door, Schumacher, The Social Dilemma, The Tinder Swindler and David Attenborough: A Life on Our Planet. Based on semiotic and image analysis, it examines the various elements of film language used in these films - mise-en-scene, camera, editing and sound, including the narrative mode and structure of the film. The thesis also focuses on describing the key features of Netflix production, its use to influence audiences, and the search for the reason behind the popularity of this production. The thesis also includes a quantitative analysis of Netflix's documentary production.
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Food as Representation: Multimodal Analysis of Food Photos on Czech Instagram
Peschková, Jana ; Váša, Ondřej (advisor) ; Marcelli, Miroslav (referee)
The aim of this thesis is to investigate how food can function as a sign, how it can represent certain values and what connotations can be associated with it. Food is currently a widespread phenomenon that acquires other meanings in addition to its basic biological function. This thesis will focus on investigating how food works within culture and what connotations are associated with it. The analysis is focused on photos of Czech food bloggers. Photos shared on social networks contain more layers of meaning than is apparent at first glance. The thesis is based on visual analysis, it focuses on individual signs, but also on the contradictions that arise as a result of their use. The thesis examines representation, which is why a parallel with the tradition of depicting food in still life is also included here. Other attributes examined in terms of food are the connection with leisure time, social status and gender. The first part of the thesis is devoted to food as a symbol and its placement in the various areas of culture. The central part of the thesis is the analysis. The default method is multimodal analysis of Instagram accounts. The thesis focuses on the Czech environment. Despite the fact that the analysis is based on photos, the context is also taken into account, i.e. the author of the...
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the essence of photography in the digital age
Doubek, Zdeněk ; Holeček, Tomáš (advisor) ; Váša, Ondřej (referee)
The diploma thesis solves the question of photography not only from the point of view of a work of art, but as a part of a cultural code. Photography in the digital era has the potential to become a new kind of visual language. From this perspective, the photographic universe reveals several essential questions, which we address here. These questions explore topics such as: historical development of images and text, the difference between traditional images and technical images, the cultural impact of mass production of digital devices and photographs, the essence of photography as a symbol from the point of view of semiotics and logic, the difficulties of deciphering photography, the linguistic aspects of digital photography or the meaning of photography in virtual (public) space. Due to the nature of the monitored topics, the work will address problems mainly related to language, logic, epistemology, human freedom in the context of man/device and marginally also semiotics.
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Propaganda as a form of communication strategy: cinematography in the Protectorate of Bohemia and Moravia
Gerstnerová, Dominika ; Bednařík, Petr (advisor) ; Halada, Jan (referee)
During the 20th century, film became a social phenomenon. Because of this reason it did not take long and also politicians started to use the film industry to influence public opinion. Above all, the history of totalitarian regimes proves that films have served them as a very powerful tool for fulfilling their propaganda goals. This diploma thesis deals with Nazi film propaganda during the Second World War, specifically the influence of Nazi propaganda on Czech feature film in the occupied Protectorate of Bohemia and Moravia. Because of the fact that Nazi ideology was based on tense nationalism and racial purity which required a broad base for its support and maintenance of power, propaganda was of great importance The aim of this work is thus to find and define Nazi propaganda communication goals in Czech feature film and to identify specific tactics through which these goals should be fulfilled. The basis for researching this issue are the films Kristián (1939), Tulák Macoun (1939), Pro kamaráda (1940), Těžký život dobrodruha (1941), Jan Cimbura (1941) and Prstýnek (1944), which cover various genres and topics and at the same time cover different protectorate periods. The topic of propaganda is viewed in the context of strategic communication as related and in today's scale also superior...
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Meaning and Understanding in the Context of Thought of Jacques Derrida and Hans-Georg Gadamer
Voborský, Lukáš ; Fulka, Josef (advisor) ; Novotný, Jaroslav (referee)
Meaning and Understanding in the Context of Thought of Jacques Derrida and Hans-Georg Gadamer The focus of the present study is mainly on the discussion of the process of understanding and emergence of meaning. Using the example of Gadamer's hermeneutics it becomes clear what are the limits of positive attempt to express conditions of understanding within the context of the philosophy of finitude. In spite of its undeniable benefits, hermeneutic understanding shows itself to be vulnerable towards ideology and it could be seen as suspected of hidden normativity thanks to its emphasis on agreement and coherency. Derrida's deconstruction on the other hand shows the dynamics of emergence of meaning in language, it emphasizes plurality and ambiguity in contrast towards totalizing unicity and agreement; however, due to this approach, it is unable to offer anything close to what we call the truth. In a parallel line of interpretation, philosophical- antropological approach of Ernst Cassirer standing in comparison with Heidegger's existential analytics of Dasein shows that already at the fundamental level in the process of establishment of terms and concepts and earlier our understanding is already determined to a certain extent. Discussion between Gadamer and Derrida shows a necessity of certain arbitrary...
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Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
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Semiotics of note-taking in consecutive interpreting
Hrušovská, Petra ; Nekvapil, Jiří (advisor) ; Sládková, Miroslava (referee)
The present thesis focuses on semiotic aspects of note-taking in consecutive interpreting, in particular with respect to the process of semiosis and factors influencing the interpreters' conception of their notes. Chapter 1 mentions the basic features of note-taking in order to trace its semiotic characteristics in the following parts of the thesis. In Chapter 2, the notes as a specific semiotic system are briefly discussed within the framework of the second Peircean trichotomy of signs (cases of iconicity, indexicality and symbolicity are demonstrated) and in terms of their function, productivity and spatial settings. After these general considerations, Chapter 3 introduces the main theoretical approaches to the technique of note-taking (principally those of the Geneva and Heidelberg schools) including the issues of the languages involved in interpreting or the nature of signs. As the accent is on the process of semiosis (apprehension of signs by interpreters, generating signs according to the meaning of the speech and searching for the motivation for the interpreters' concrete choices of signs and their form), the chapter lists some basic signs and methods well- tested by practitioners. The signs are also analysed in terms of their origin and possibilities of expansion (composition, derivation...
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