|
|
Proposal of Communication Mix of a Selected Company
Hojecká, Hana ; Souček, Ladislav (referee) ; Navrátilová, Ludmila (advisor)
Theoretical part of the bachelor thesis deals with basic and at the same time the most important information from available sources about marketing communication and communication mix. Thesis contains analysis of communication mix of company HELLA stínící technika, s. r. o., questionnaire in this area and suggestions for solving each part of communication mix, which will lead to improvement of communication mix of the company.
|
|
|
Customer's Satisfaction with Camp Brodský
Kejklíčková, Lenka ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title:Customer's Satisfaction with Camp Brodský Objective: The aim of my work is to determine customer satisfaction camp Brodsky with his background, providing a range of services through marketing research. Methods: Research is conducted through a questionnaire survey and interviews during the two summer months (July, August). Results: The results will serve is to evaluate customer satisfaction and made the following recommendations for improving service quality. Key words: Marketing, marketing research, customer, service, customer satisfaction, camping
|
|
|
The meaning and use of fictitious purchases.
BOUZKOVÁ, Renata
The aim of this diploma thesis is to evaluate the quality of the services provided in the selected sales unit by means of mystery shopping. The aim is to identify shortcomings and suggest possible solutions to them. The department store called PRIOR in České Budějovice was chosen for the work. A total of 24 mystery shoppings were made in October, November and December 2017.
|
|
|
Customer's Satisfaction with Camp Brodský
Kejklíčková, Lenka ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title:Customer's Satisfaction with Camp Brodský Objective: The aim of my work is to determine customer satisfaction camp Brodsky with his background, providing a range of services through marketing research. Methods: Research is conducted through a questionnaire survey and interviews during the two summer months (July, August). Results: The results will serve is to evaluate customer satisfaction and made the following recommendations for improving service quality. Key words: Marketing, marketing research, customer, service, customer satisfaction, camping
|
|
|
Proposal of Communication Mix of a Selected Company
Hojecká, Hana ; Souček, Ladislav (referee) ; Navrátilová, Ludmila (advisor)
Theoretical part of the bachelor thesis deals with basic and at the same time the most important information from available sources about marketing communication and communication mix. Thesis contains analysis of communication mix of company HELLA stínící technika, s. r. o., questionnaire in this area and suggestions for solving each part of communication mix, which will lead to improvement of communication mix of the company.
|
|
|
Marketing strategy of RunCzech
Janhuba, Jakub ; Tahal, Radek (advisor) ; Kuchár, Róbert (referee)
This Diploma Thesis describes marketing strategy of RunCzech Running League and is focused on the analysis of customer's satisfaction and on comparison of organizer's and customer's opinions. The goal of this Diploma Thesis is to analyze present marketing activities of the Running League. This paper is divided into six parts: Theory of marketing, sports marketing, marathon as sport, marketing strategy of RunCzech, research and evaluation of the research. First part aims at basic characteristics of marketing that are necessary for the paper. Second explains connection between sport and economics. Third part describes development of marathon until the present. The previous knowledges are applied on the Running League in the fourth chapter. Fifth and sixth parts aim at the explanation of the research, implementation and on the evaluation. Conclusion of the thesis includes summary of the research and recommendations for improvements of RunCzech's marketing activities.
|
|
|
Evaluation of the Services Delivered in the Retail Shops
BOLECH, Václav
This thesis is focused on evaluation of the service quality in selected retail outlets or shops. The main goal of this thesis was to evaluate the level of customer service while engaged in the transaction of selling pre-selected goods in selected retail outlets. Based on the results of this evaluation, a sub-goal of this thesis was to either validate or to disprove the given hypotheses. As an introduction I define basic terms of service quality, customer satisfaction with a service, marketing Research and mystery shopping. . After depicting the basic theoretical principles of mystery shopping, I moved on to the practical (hands-on) portion of my thesis where I evaluate retail outlets for pre-selected company. Evaluation is carried out by using mystery shopping. After conclusion of mystery shopping, the data was analyzed and synthesized, which allowed me to evaluate the results and draw appropriate conclusions, proposal and recommendation to the pre-selected company.
|
|
|
Analysis of the competitiveness of the selected small company
KOUTENSKÁ, Věra
A bachelor´s dissertation is concentrated on the analysis of competitiveness of the company VOLF Office Supplies, Co.Ltd., which operates on the market with school and office supplies, and also on analysis of the customer´s satisfaction. Among the used methods, contributing to achievement of the goals belong Porter´s model, analysis of competition, analysis of companie´s sources, SWOT analysis, questionnaire inquiry and regulated conversation.
|
|
|
Quality of products supplied by the company Prosport Praha s.r.o.
Čermáková, Alena ; Plášková, Alena (advisor) ; Kořánová, Helena (referee)
The aim of bachelor's thesis is to determine the satisfaction of customers with quality of products supplied by the company Prosport Praha s.r.o.. Investigation of customer satisfaction was realized by the questioning. To get more accurate information, this questioning was divided into two independent parts. The first part is oriented on the customers of e-shop Prosportshop.cz and the question-form was created in order to find, how the customers are satisfied with quality of products, that company supply, and with quality of customer service. The second part was related to the customers from business relations, because the main business activity of Prosport Praha s.r.o. is a wholesale. Aim of this part was to find, how this customers are satisfied with regular sales meetings, negotiation and process of warranty claims. Thesis summarizes the collected data and puts forward useful changes for future.
|
|
|
Satisfaction of the customers with the quality of the sports indoor footwear
Jonášová, Lenka ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This diploma thesis deals with the satisfaction of the female-customers with their volleyball footwear. It consists of theoretical and practical part. The theoretical part contains the general overview of the subject matter, its core parts are composed by quality and the description of the technologies of the three main manufacturers (Adidas, Asics, Mizuno) applied on the volleyball footwear. The practical part focuses on the questionnaire aimed at the satisfaction of the female-customers, whose results were consequently analysed.
|
guest ::
