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Plánování lidských zdrojů v hotelnictví
Štenclová, Veronika
The aim of the diploma thesis is to suggest to the management of the newly opened hotel Boby centrum an HR plan of needs of the employees and plan of personnel activities all based on available information and processed analyzes. Partial aim is to propose measures of strategic management of the demand for hotel Boby centrum´s services. There is used available internal work studies and at the same time a quantitative survey to determine the current staffing situation at hotel Boby centrum. There is suggested an increase of employees in the sector front office, housekeeping and catering department due to staffing shortages and positive need for employees. A framework for personnel activities includes recommendations of making an inventory of work positions and related work activities, establishment of a joint enterprise system and regular meetings of staff, developing of training and evaluation system according to established norms and operational objectives and mainly adherence to the statutory working hours and paid leave of employees. After confirming of the trend of seasonality in the hotel environment, it is possible to stimulate demand by using of revenue / yield management technique which is specifically clear segmentation of hotel customers and adapting the marketing mix for their needs, flexible pricing policy and maximum capacity utilization of hotel Boby centrum according to established standards.
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Management of 4* hotel in Catalonia
Lauberová, Veronika ; Jenčková, Jiřina (advisor) ; Vogelová, Markéta (referee)
This thesis focuses on the management of the four-star hotel in Catalonia, Spain. It mostly analyses marketing management and revenue management indicators. The main objective of the thesis is to find out the problems in management procedure and suggest measures and solutions that could repair the economic damage the business has suffered, with the objective of being profitable. The first part provides a theoretical point of view of the hotel management. The second part is a comparative of the Spanish, and more specific, Catalonian tourism and hospitality industry market, giving also specific characteristics of the hotel. The practical part contains the analyses of the hotel management indicators, the marketing mix and the situation on the local market. The final chapter shows de outcomes of the analysis and contains recommendations to improve the actual management.
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Revenue Management Usage in Food&Beverage Department
Džambová, Adela ; Jenčková, Jiřina (advisor) ; Abrhám, Josef (referee)
The aim of this thesis is to introduce theoretical basis and practical review of actual revenue management usage in hospitality, espacially in the Food&Beverage Department. First chapter brings out the concept of revenue management from the view of its origin, development and integration into other industries. The second and third chapter describes different tools and approaches between the Rooms and Food&Beverage Department. The purpose of the last chapter is to compare revenue management usage through survey within both mentioned departments in the Czech Republic.
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Models of Revenue Management
Veselová, Erika ; Fiala, Petr (advisor) ; Jablonský, Josef (referee)
The progress in information and communication technologies, together with scientific pro-gress in economics, statistics and operational research, influenced the rapid development of process understanding, and estimation and prediction of customer demand, in real-time revenue management. The aim of this work was the detailed description of the essential principles to be included in the business strategy in order to maximize revenue. Network revenue management models seek to maximize revenue when customers buy products with multiple sources. This concept was applied to the example of the aviation industry and a computing program was developed which could be generalized to other industries. This used a "hub-and-spoke" network and programs MS Excel, LINGO and VBA. The paper also describes the basic steps of revenue management that are repeated todetail the fore-casts and dynamically perform re-optimization of the required decisions, to specify the complete process in detail.
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Revenue management and its utilization in hotel industry
Ďurica, Peter ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The aim of the thesis is to introduce revenue management as complex managerial approach to hotel's revenue optimization with the case of Accor company. And, based on results of company's Prague's hotels analysis, suggest more effective revenue optimization solutions. To achieve this, the first chapter brings out theoretical knowledge of revenue management, its development, different approaches and tools of revenue optimization. Second chapter brings an insight to Accor company profile. The importance of revenue management for the company and practical cases of revenue optimization tools usage is content of third chapter. The purpose of the last chapter is to identify weaknesses of current revenue management tools application in five hotels of the company in Prague and to suggest steps leading to improved contribution of revenue management tools to revenue optimization. Most of them could bring higher revenue and profit contribution in a short term. Suggested steps are limited by knowledge and experience of the author. They are solely addressed to company's Prague's hotels. Deeper analysis could reveal other weaknesses. To eliminate them, coordinated action of Accor's headquarters is needed. Elimination of these imperfections would lead to improved performance of Accor's Prague's hotels as well.
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The Use of Revenue Management in the Hotel Industry
Holubec, Jakub ; Bakos, Tomáš (advisor) ; Vaško, Martin (referee)
This diploma thesis discusses Revenue management as an operational approach to revenue maximization in the hotel industry. The main objective of this thesis is to assess Revenue management approaches of two Prague hotels based on the comparison with academic theory in the hotel industry. The opening part is focused on prerequisites and tools used in Revenue management. Further, new approaches are introduced as well as current trends that have emerged in the recent time. The closing chapter analyses Revenue management of the selected hotels, including technologies, segmentation, pricing and rate management, demand forecasting, distribution, ancillary revenue streams and more. Finally, each Revenue management approach is subjectively confronted and assessed.
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