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Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
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The Design of the Project Introducing E-commerce Using Project Management Methodology
Korček, František ; Smolíková, Lenka (referee) ; Doskočil, Radek (advisor)
Master´s thesis focuses on the utilisation of project management methodology within the design of a project in a selected company. It specifies theoretical sources which are the key for the project plan proposal. It applies the theory to the project of introducing electronic commerce in the field of building material sale. The thesis containts the plan proposal and optimisation of the project in terms of time, costs and use of available resources, together with the analysis of a company environment.
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Development of Business Activities of the Company which Creates Injection Molds
Mikula, Vojtěch ; Fojtů, Kateřina (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with development of business activity of a company, performing injection moulding. On the basis of theory a case-by-case analysis of external, field and internal environment will be performed. These analyses will then help us in performing a SWOT analysis. Based to these analyses we will be able to evaluate the current market condition of the company. The result of this thesis will be providing a proposal of development of company’s business activity.
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Development of Business Activities of a Company Selling Robotic Arms
Luníček, Michal ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the business development of a company that sells robotic arms and accessories.On the basis of theory a case-by-case analysis of external, field and internal environment will be performed. These analyses will further help us to develop a SWOT analysis. Based on the above analyses we will be able to evaluate the current state of the company in the market. The result of this thesis will be a proposal for the development of the company's business activities.
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Development of Business Activities of the Company which Creates Injection Molds
Mikula, Vojtěch ; Fojtů, Kateřina (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with development of business activity of a company, performing injection moulding. On the basis of theory a case-by-case analysis of external, field and internal environment will be performed. These analyses will then help us in performing a SWOT analysis. Based to these analyses we will be able to evaluate the current market condition of the company. The result of this thesis will be providing a proposal of development of company’s business activity.
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