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Device for measuring of the reaction time
Bohuš, Michal ; Kolářová, Jana (referee) ; Balogh, Jaroslav (advisor)
The aim of this bachelor thesis was become acquainted with human reaction time,its measurements and use. Part of the project was to build a device that measures reaction time of audio-visual stimulus. The device consists of stimulating and controlling parts. Audio-visual stimuli are scanned and controlled by microcontroler ATmega 16. Based on the obtained reaction time evaluate reaction time of measured entity.
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Achilles tendon reflex measurement
Mášová, Lenka ; Kolář, Radim (referee) ; Chmelař, Milan (advisor)
The first two chapters are devoted to general issues relating to the Achilles tendon and brings important insights that are required for subsequent practical part. To the practical part is also devoted the following chapter. The first chapter is more of a medical nature. It explains the function and location of the Achilles tendon. Above all, the nature of the examination. Then follow chapters dealing with the assembly of functional devices for sensing the Achilles tendon reflex. This section begins in the third chapter discusses the preparation and block diagrams for the sensor and its technical solutions. The following chapter is about constructing electrical circuits, calculation of component values for the device of Achilles tendon reflex. The fifth chapter deals with the ability to view the scanned signal and the final chapter is devoted to measurements of the device on a group of volunteers.
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Visual political satire in the Czech media
Zamouřilová, Klára ; Lábová, Alena (advisor) ; Klimeš, David (referee)
Thesis called Visual political satire in the Czech media shows different types of visual satire which appeared in Czech media during its history and places them in historical context. It examines the political satire in detail from the fifties of the twentieth century, when the communist regime in Czechoslovakia was established. But the largest space is dedicated to the digital age. It describes technological changes which influenced birth of a new kind of satire, photomontage. Thesis focuses on declared photomontage. At first, it shows montages that appear in traditional media and then it proceeds to the internet. Presently, the content of web pages with media theme is created by amateurs as well. Thesis focuses on the production of one such amateur who takes part in the online citizen journalism, Teo Adamy. He comments politics through his montages. By the analysis of his photomontages, we find out in which topics the author is interested and how he processes them. Thesis closely analyzes the category Celebrity/Poblitici and looks for motives that repeat in his images. The final output is comprehensive preview to author's creation.
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Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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The media stereotyping of Czechs in the case of the National library
Kára, Jan ; Hronová, Tereza (advisor) ; Dvořák, Tomáš (referee)
My bachelor thesis "Media stereotyping of the Czechs in the case of the National Library" explores stereotypes of Czech national identity / Czechness in the contents of Czech printed media. The media chosen are the weekly magazines Respekt and Reflex . The examined period is from 2nd March 2007 to 2nd June 2007, which means three months after the announcement of the winner of international architectural competition for the new National Library building at Letna. Qualitative content analysis method is used to define stereotypes based on the material examined. It is conceived as an interpretation of a media text. The analysis studies and interprets references found to the Czechs / the nation /the society. It examines what identity and character the chosen titles assign to the Czech nation. After that, the thesis examines the similarities and differences between the two titles. The research part is preceded by a theoretical part and a methodological part. The theoretical part explains the concepts of national identity and national character and stereotyping and describes the affair of the National Library from the point of view describing the historical problems of its premises, the course of the architectural competition and the final form of the design by Jan Kaplický. The methodological part describes the...
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The media image of danish director lars von trier in contrast to popular and professional magazine
Šára, Filip ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
The topic of the bachelor thesis is "Media Image of The Danish Director Lars von Trier in Contrast of A Professional and A Popular Magazine." Media image is a very broad term that deserves a more detailed explanation. It contains several aspects of the media as well as cultural and social areas: a construction of the text, a way of how to work with information, services for the readers, the elements of art journalism or the principles of the proper use of the Czech language. Last but not least, objectivity, the semiotic semantic encoding of texts, the policy of selected printed periodicals and ultimately, the personal and the professional life of the films' creator including his works. The thesis represents the controversial filmmaker Lars von Trier in the context of his work and personality. Emphasis is placed on journalistic work at the weekly periodical Reflex and the quarterly magazine Film and Time (Film a doba). Selection is not random - its purpose is to highlight the diversity of styles of the popular and specialised periodicals, as indicated by the term "contrast" in the title of the bachelor thesis. Analysis of individual materials, mentioning von Trier (and consequent approaches) is the core of the thesis. My goal is to summarize the results of reporting about the director and the...
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The media reflection of culture in Czech weeklies Respekt and Reflex
Jermanová, Barbora ; Miessler, Jan (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis "Media image of culture in the weekly Respekt and Reflex" is to use qualitative and quantitative research to describe the attitude towards culture and its relationship in the social news weekly magazines Respekt and Reflex. The theoretical part of this work is devoted to the description of the influences on the production of cultural journalism. It deals with the interpretative conception of culture, from the anthropological conception, through the conception of the Frankfurt and Birmingham schools to contemporary approaches to the attitude towards culture and the creative industries. All this is set in the context of the study of media and mass media, which is also influencing the cultural production. The results of the analytical part then present the concept of culture based on the description of editorial approaches to cultural topics and the analysis of the contents of the stated weekly magazines. In the end of the work the theoretical knowledge is connected with the results of research. Keywords Cultural journalism, culture in media, culture, media, society, cultural society, Respekt, Refex, weekly magazines.
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