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The Role of Innovation and Competitive Pressure: A Case Study of Czech and Slovak Firms
Pallan, Hayley ; Vacek, Pavel (advisor) ; Svoboda, Karel (referee) ; Yoruk, Esin (referee)
This thesis examines the role of competition and innovation for firm performance, particularly during financial crises, through empirical analysis. The thesis first reviews the literature related to competition, innovation and financial crises. It next provides context of the economic legacies the transition economies in Central Europe have shared and how these legacies meant a lack of an environment for competitive firms (to operate most efficiently) and innovation (defined as new product development). Similarities and differences between the economies of the Czech Republic and Slovakia (which have a shared history over seventy years as Czechoslovakia) during the transition period and leading up to the 2009 financial crisis are reviewed, with attention to factors affecting the competitive and innovative environment in each country. Using cross-sectional regression analysis and comparing results for Czech and Slovak firms, this thesis confirms the positive influence of innovation and competition. Two variables for competition types are used in the regression - one for foreign pressure and one for domestic pressure. Both sets of firms indicate a positive influence of foreign competitive pressure to develop new products on firm performance (which is represented by firm sales in this analysis),...
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Marketing and product development in human resources agency
Tomšíčková, Tereza ; Vávra, Oldřich (advisor) ; Havlová, Klára (referee)
The topic of this thesis is to analyze marketing activities and an analysis of new product development by personnel consulting companies in the B2B market. As part of this paper the marketing communication is approached and the development of of a new service mapped in detail. This new product has been succesfully launched to market during the preparation of this thesis. The theoretical part serves as the basis for a practical part, approaches HR agencies environment and features of the B2B market. It also describes marketing theory with specifics for marketing of services and B2B marketing. The practical part presents selected personnel consulting organisation and introduces its marketing activities. Furthermore it focuses on marketing analysis of the situation and new product development and its launch on the market. The thesis uses mainly the method of scientific description and analysis, based on internal company resources and also interviews with experts on given topics among company representatives.
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Analysis of product development in the telecommunications industry
Hofrichter, Jakub ; Bruckner, Tomáš (advisor) ; Jirovský, Lukáš (referee)
The thesis is focused on product development in companies in the telecommunications industry. These companies provide products to end customers. The introductory section lists and describes the basic concepts accompanying the issue. Also described herein is a method for achieving the objectives of the thesis, that is based on personal interviews with specialists in selected telecommunications companies. The first objective is to identify variables affecting success launching a new product to market services. The thesis defines the internal and external factors in the organization. Part of the analysis is to assess the current state of internal RFC, that was unexpectedly during the development of a long implementation period (TTM). The content of this thesis is identification of key factors and their impacts on implementation also unveiling constraints of the development process. These constraints are in the view of issues that prevent better performance of the relevant processes. The third and the main objective of this thesis is based on previous analyses, proposal of improvements that could contribute in the future to better product development. The proposed improvements are consulted with a specialist Demand Management to determine the feasibility and potential benefit in practice. The greatest contribution of the thesis lies in the proposed improvements and their assessment for future implementation.
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Processes in selected SMEs
KURFIRSTOVÁ, Linda
The basis of the thesis is mainly studied literature. The goal is then to analyze the processes that take place in the selected organization and outputs of the proposal, which seeks to remedy the deficiencies that were identified by analysis.
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Product development in non for profit organization (AIESEC example)
Soukup, Vladimír ; Postler, Milan (advisor) ; Hudeček, Michal (referee)
Theoretical part of this bachelor thesis focuses on product development and product marketing in the specific context of marketing of services in non-corporate sector. Specific part is dedicated to tools of analysing the competition and market position. In practical part of the thesis the specific condition of AIESEC, international students organization, and its product portfolio are coming into focus. I am analysing tvojekariera.cz, a particular product of AIESEC Czech Republic, and offering solutions for its development in order to become more competitive and externally relevant.
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