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French left-wing populism and three presidential attempts of Jean-Luc Mélenchon
Urbanová, Anna ; Mejstřík, Martin (advisor) ; Šindelář, Jakub (referee)
The thesis deals with the elements of left-wing populism in Jean-Luc Mélenchon's candidacy for the French president. In the empirical part, it uses critical discursive analysis to examine the programmes for the 2012, 2017 and 2022 elections, paying attention also to the presentation of the presidential candidate and his public statements. The aim of the thesis is to find out how Mélenchon's discourse of left-wing populism has evolved and whether he has exploited or handled moments of social crisis in his campaigns. The research also focuses on the concept of mainstreaming populists, according to which they depart from their original ideals to make their rhetoric more acceptable to a wider range of voters, doing so in an attempt to achieve increased electoral results.
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Contemplated reforms of the U.S. presidential election
Trunda, Jakub ; Horák, Filip (referee)
1 Contemplated reforms of the U.S. presidential election Abstract This diploma thesis is dedicated to the U.S. presidential election, specifically the greatest attention is paid to the electoral system called the electoral college which is used during the election. The text of my thesis relates to the US presidential election which is generally a very extensive topic therefore it is not possible to analyze in detail all the individual aspects of the process and thus provide a complete thorough analysis within this thesis. As a result of this, my aim is to briefly present the historical development of the electoral college along with its current functioning during the election process of the President of the United States. Subsequently, I am going to focus closely on potential reforms of the presidential elections that could significantly contribute to the improvement of the entire process of selecting (electing) the president of the United States. This thesis is divided into three consecutive parts, each part is then divided into several individual chapters. In the first part I am discussing the main historical reasons leading the founding father of the United States to adopt the current presidential electoral system and I am also focusing on its early discovered insufficiencies which had been corrected by...
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Archetypal narrativisation and it's use in disinformations
Lebduška, Daniel ; Nečas, Vlastimil (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis Archetypal narrativisation and it's use in disinformations is to verify the connection between archetypal narrativization and misinformation, to describe which archetypal narratives are most often used by misinformation, to systematize them and then to describe which emotions are targeted by archetypal narrativization in misinformation. This study therefore explores the use of archetypal narrativization as a persuasion technique in disinformation campaigns. Drawing on the concept of archetypes from Jungian psychology and narrativization theory, this research examines how archetypal elements are strategically used to shape and disseminate misinformation. Through a comprehensive literature review and analysis of specific misinformation messages, the study examines the underlying motivations and effects of the use of archetypes in misinformation narratives. By exploiting deeply embedded psychological patterns and collective cultural symbolism, these campaigns seek to manipulate emotions, promote cognitive biases, and exploit social contradictions. The use of archetypes such as hero, villain, and victim allows purveyors of disinformation messages to create compelling narratives that resonate with target audiences and elicit specific responses. The thesis proposing further...
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Comparison of selected Czech daily newspapers ahead of the 2023 presidential elections
Nováčková, Michaela ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
The bachelor's thesis focuses on the reporting of five selected newspapers between the first and second round of the direct presidential election in 2023. In the theoretical part, the thesis introduces the reader to scholarly concepts and terms related to normative expectations of a democratic society, such as objectivity, balance, impartiality, and others. In the descriptive part, it describes the Czech media landscape and touches more closely on the topic of media ownership. In the research part, using quantitative and qualitative content analysis, the author works with data collected from the Czech daily newspapers Hospodářské noviny, MF Dnes, Lidové noviny, Právo and Deník N and interprets the results based on four research questions.
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The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
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Contemplated reforms of the U.S. presidential election
Trunda, Jakub ; Antoš, Marek (advisor) ; Grinc, Jan (referee)
1 Contemplated reforms of the U.S. presidential election Abstract This diploma thesis is dedicated to the U.S. presidential election, specifically the greatest attention is paid to the electoral system called the electoral college which is used during the election. The text of my thesis relates to the US presidential election which is generally a very extensive topic therefore it is not possible to analyze in detail all the individual aspects of the process and thus provide a complete thorough analysis within this thesis. As a result of this, my aim is to briefly present the historical development of the electoral college along with its current functioning during the election process of the President of the United States. Subsequently, I am going to focus closely on potential reforms of the presidential elections that could significantly contribute to the improvement of the entire process of selecting (electing) the president of the United States. This thesis is divided into three consecutive parts, each part is then divided into several individual chapters. In the first part I am discussing the main historical reasons leading the founding father of the United States to adopt the current presidential electoral system and I am also focusing on its early discovered insufficiencies which had been corrected by...
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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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Direct Presidential Election in the Czech Republic in 2013 and 2018
SEKEROVÁ, Lucie
The aim of the thesis is to present the first two direct presidential elections in the Czech Republic. The first part deals with the position of presidents in particular political systems. It is followed by introducing the way of the presidential elections in the Czech Republic between 1993-2008 and a brief description of the elections in that period. The third part focuses on introducing the direct election itself and its legislative specification. I have described some disputes and situations which preceded introducing the new presidential election. Two main parts of the thesis present the candidates, pre-election debates, campaigns, pre-election surveys and the results of the presidential elections in 2013 and 2018. Further, I have evaluated the impacts of the direct presidential elections. The last part pays particular attention to prospects for the 2023 elections.
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Application of Paired comparison method in election research
Lišková, Kristýna ; Jeřábek, Hynek (advisor) ; Krejčí, Jindřich (referee)
Author of these thesis researches the ability Paired comparison method to predict the results in the presidential elections during January 2018 ( the first and the second round). The pair comparison method is based on the assessment of individual candidates in combinations (pairs) where two candidates stand against each other and there is a judge who compares them in all combinations. The author carried out an investigation using three standardized questionnaires. She has applied the method in the first questionnaire and surveyed the actual choice of the respondents in the other two questionnaires. There were 392 respondents who participated in the complete questionnaire surfy and their answers were analyzed and compared with their results of Paired comparison method. The thesis also shows the accuracy of the method and the suitability of the application, as well as the ability to predict the results of undecided voters. The Paired comparison method in prediction of the results of the first round, but was able to estimate the results of the second round. The author concludes that Paired comparison method should be used in several round types of elections or those where two candidates stand against each other. There are also examined the disadvantages and risks of the method.
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Anti-immigrant Rhetoric and the Concept of National Identity in the French Presidential Campaign in 2012
Žižková, Markéta ; Matějka, Ondřej (advisor) ; Tomalová, Eliška (referee)
The thesis Anti-immigrant Rhetoric and the Concept of National Identity in the French Presidential Campaign in 2012 is focused on the political discourse of three main candidates of the French presidential campaign in 2012 (Marine Le Pen, Nicolas Sarkozy and François Hollande). The aim of the research is to analyze the image of immigration and immigrants and on the other hand French and national identity in the discourse of the politicians. As methodological basis for the research critical discourse analysis was selected, completed by analysis of metaphors. The thesis is based on the theoretical framework composed of the following concepts: 1/ discursive reproduction of the racism by so called symbolic elites, 2/ new racism and 3/ construction of national identity. The thesis also presents the social and political context of the election. The main objective of the research is to answer the following research questions: How does the political discourse of presidential candidates deepen the gap between positive self-presentation and negative presentation of the others? And to which extent in the discourse of individual candidates can it be seen? The thesis describes specific topics, topoi and discursive strategies which are used by the candidates.
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