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Corporate Competitive Strategy
Čech, Petr ; Mátl, Roman (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is to create competitive strategy of a middle-size company working in mechanical industry. The thesis analysis the current state and the internal factors of the analyzed firm with respect to the external factors. The competitive strategy and its implementation are suggested on the base of defined firm´s target and competitive advantages.
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Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
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Mission, calling, service and their place in nursing
JEHLÍKOVÁ, Aneta
This diploma thesis is concerned with defining the terms of mission, calling, service, and searching for connections between them and nursing. In the theoretical part, we try to search for these terms and determine their meanings through historical and current literature. The empirical part of the thesis is based on qualitative research. Semi structured interviews were conducted with six medical high school students of the practical nurse program, with five university students of the general nurse program, with general nurses that were divided into two groups: those who had finished the medical school before 2004, and those who were studying the medical high school as medical assistants. The last groups for interviews were members of the Sisters of Mercy congregation of St. Borromeo. The main aim of the thesis is to find out how terms of mission, calling, and service are imagined by nurses, how these terms manifest themselves in today's nursing, and how actual they are in nursing today. Answers to these research questions arise from experience of general nurses, as well as students, and reflect their views on the research terms of mission, calling, and service. Empirical inquiry reveals that general nurses and students have a good idea of what terms of mission, calling, and service are. Among descriptions of these terms, the answers of the Sisters of Mercy of St. Borromeo are the most differentiated. General nurses divert from the profession as defined by Florence Nightingale, and they still attribute nurses the same virtues as she was imagining. Today, in nursing, the researched terms mission, calling, and service appear at least in the meaning we elaborate on here and have an archaic impression. Instead of these terms, words such as empathy or compassion are being used in today's nursing, and these words are attributed to a flawless general nurse by students and general nurses. General nurses and students agree that the researched terms perish in today's nursing, yet they still perceive that a general nurse should consider her profession as a mission, and all but three informants consider their current or future profession as a mission.
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Strategic planning in sport clubs - TASK Silueta Praha
Outratová, Anna ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Strategic planning in sports clubs - TASK Silueta Praha Objectives: The objective of this diploma thesis is to conduct a strategic development plan for the competitive part of the sports club TASK Silueta Praha. The plan will be created for the time period between the 1st July 2011 and the 30th June 2014. The individual steps of strategic planning represent the partial tasks of the thesis. Methods: The analysis of TASK Silueta Praha takes form of a case study. In order to gain an in-depth knowledge about the current situation and the future opportunities of the club a series of research methods is used. These represent in particular: qualitative interview, analysis of texts and documents, survey and SWOT analysis. Outcomes: TASK Silueta Praha is a very attractive sports club for children and youth from the whole Prague area. Yet to become the number one Czech Rock'n'Roll sports club a number of changes and efforts towards underlining the present positive characteristics must be conducted in the next three years. The suggested strategic plan involving the areas of sport, organization, finance, marketing and social activities can most certainly help to fulfill this better future. Key words: Strategic planning, sports club, goals, mission, SWOT analysis, plan
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Improvement of managerial work in the regional level sports club
Mareš, Václav ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Improvement of managerial work in the regional level sports club Objectives: The main aim of this work is to determinate strategic objectives of Tenisáci Benešov futsal club. Then analyze contemporary situation of club in these areas: personal, organisational and sport and then propose arrangements to improve situation of the club in some problematic matters and outline future direction of the club. Methods: Methodology of this work was centred on analyzing the club. There was used non-standardised interview (qualitative method), secondary data analysis and questionnaire (quantitative methods). Also SWOT analysis was used for lucid estimation of current situation of the club. Results: An accurate analysis of contemporary club situation was accomplished. On the basis of it was proposed introductions for future direction of the club in these areas: strategic goals, constitution of the association, organizational structure and competence determination, utilization of advantages of club and its opportunities, improvement of weaknesses of the club and avoidance of outer threats. Considerable part of the work is dedicated to creation of good social climate in organisation, which is essential for successful existence of club. Keywords: mission, vision, strategic objectives, strategic planning,...
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Parish Social Works in the Czechoslovak Church from 1920 to 1955
Tichá, Františka ; Kolář, Pavel (advisor) ; Veverková, Kamila (referee)
SOCIÁLNÍ ČINNOST NÁBOŽENSKÝCH OBCÍ ( CČS) OD JEJÍHO VZNIKU DO PADESATÝCH LET 20. STOLETÍ PARISH SOCIAL WORKS IN THE CZECHOSLOVAK CHURCH FROM 1920 - 1955 Autor: Františka Tichá In this work, I pursued the parish social works in the Czechoslovak church from its rise to 1950's. I partially captured an origin of the roots of the Christian church's social works in chapter two. Chapter three describes the rise of the Czechoslovak church and its social works development. The views of some of the Czechoslovak church's theologians on social concerns are captured in chapter four. Chapter five analyzes the social works in three selected parishes. In chapter six, I explained how the Czechoslovak church's teachings were implemented in parishes. Chapter seven discusses the downfall of the social works within the Czechoslovak church after February 1948. In conclusion, I have arrived at an opinion that the social works unions laid out an admirable effort in this field. It is unfortunate that due to the political changes in 1948 the social works unions had to undergo a liquidation.
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Mission in the Life of Organization
Nováková, Zuzana ; Vrzáček, Petr (advisor) ; Suchel, Jakub (referee)
Master's thesis entitled "Mission in the Life of Organization" explores the phenomenon of mission. The work is closely focused on the area related to non-profit organizations that provide social services for the target group of seniors. In the theoretical part is mission defined by recognized standards of quality of social services and from the perspective of literature. Furthermore I view it in the context of the needs and size of the target group and social demand backing group organization. Subsequent chapters are devoted to the topic of mission in context of strategic planning, fundraising, public relations and ultimately organization culture. In the empirical part I present the implementation of qualitative research. The research was conducted using a case study approach in two registered organizations providing social services to seniors. The aim was to answer the research question: How do perceive the mission of organization its employees? Research was conducted through semi- structured interviews methods. The result is the following statement, which is valid for both cases: All employees are able to interpret the mission of their organization through their own values and experiences. Whether the employee's mission is shared or not shared, or employees consider it to be part of a formal, is...
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Collaboration and competition among nonprofit organizations working with migrants in Prague.
Pračke, Šimon ; Navrátil, Jiří (advisor) ; Muhič Dizdarevič, Selma (referee)
This thesis is focused on the relations of competition and cooperation between non-governmental non-profit organizations working with migrants in Prague. Based on interviews with representatives of these organizations and the study of documents, this thesis shows that classical theoretical approaches that deal with interorganizational relationships generally, i.e. those of profitable organizations in the market environment, ignore the specificity of non-profit organizations. Unlike profitable organizations, non-profit organizations primarily do not aim at profit but rather at the mission they were founded for. Classical theories do not reflect this dimension at all. The non-profit organizations working with migrants in Prague not only cooperate but this cooperation is motivated especially by their mission, although they are situated in a highly competitive position because they are situated in the same area, work with the same clients, offer similar services to these clients and are financed from the same sources. Keywords Collaboration, cooperation, competition, co-opetition, inter-organizational relationships, non-governmental non-profit organization, mission, identity
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Charity CR, Mission, Activities and Vision in Contemporary Czech Society
Mossóczy, Martina ; Cimrmannová, Tereza (advisor) ; Nová, Monika (referee)
Introductory part of my work delimits concept of charity and concepts related to it, the first chapter formulates fundamental theoretical basis of charitable work. Next chapter briefly summarizes changes of charity practice in Czech and European setting from antiquity to the end of twentieth century according to chosen criteria. The aim of the fourth chapter is describing present activity of Charity of the Czech Republic as a provider of social services, the fifth chapter delimits some specifics of charity work in the context of dialogue between theology and social work. Empirical part tries to find out (by the form of semi- structured interviews with directors of professional charities, in the basis of content analysis and by the participating observation), what is the specific character of charitable helping practice that gives to its activity long-term orientation and an unmistakable position at social services market.
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