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Communication Strategy for Company Ježek
Urban, Jan ; Zatloukal, David (referee) ; Šimberová, Iveta (advisor)
The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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Marketing Communication of the Product in Brewery Sector
Štadlerová, Kristýna ; Vylíčil, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focused on changes the marketing communication of the product Royal Dog cider in brewery sector, which is implented on analysis method. The main purpose of this bachelor thesis is evaluating the current situation of the marketing communication of the product Royal Dog cider, which slopes under the company Pivovar ZUBR a.s. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers and get the product and company more aware.
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Control system of brewhouse
Šulc, Martin ; Kaczmarczyk, Václav (referee) ; Zezulka, František (advisor)
Investigation of the necessary theory of the brewing industry. Based on the findings to propose the optimal action and measuring elements such as temperature, pressure, pneumatic valves, drives and others. Subsequent characterization of all elements from the perspective of the control system and extension of technological scheme of measuring and regulating signs. For the section of the brewery brewhouse writing technological sequence with specifying the steps. Based on this description, create a control program for Simatic S7-300 from Siemens. The program is written in STL which takes the form of structured text. Visualization and process control is provided by SCADA system TomPack from the company ProjectSoft. The system communicates with the PLC via DDE server.
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The Brewery Museum in Pilsen: history, exhibitions and educational programmes
Repiská, Terezie ; Havlůjová, Hana (advisor) ; Charvátová, Kateřina (referee)
The master thesis of the Brewery Museum in Pilsen, its history, exhibitions and educational programmes, is divided into five chapters. The first chapter deals with the brief history of the Brewery Museum in Pilsen, its current and planned exhibitions and the museum's cooperation with the Pilsen breweries. The following chapter deals with museum pedagogy, in addition to legislation and important concepts, the reader will also read useful advice for creating educational programmes. The next three chapters deal with creating educational programmess commissioned by the Brewery Museum. The third and fourth chapters contain a description of tours with educational elements. One is entitled "Following the traces of ancient Pilsen with a four-legged friend" and in addition to an outline of Pilsen's history, during this tour pupils will learn a lot of information about the life of ordinary people in medieval cities. The second programme is entitled "How liquid bread was brewed in Pilsen" and contains activities leading to an understanding of beer brewing patterns and the importance of brewing for the development of the city of Pilsen. The fifth chapter describes an educational programme called "Na den bečvářem" and introduces pupils to the traditional craft of cooperage and its offshoots of beverage.
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The monastery - a vision of the future
Leník, Petr ; Plášil, Jiří (referee) ; Boháč, Ivo (advisor)
The aim of the project is to establish a local craft brewery in the former Capuchin convent, which‘ll contribute to the further development of the town of Fulnek. A small pub will complement the new brewery and the basement under the north and east wings of the convent will be used as a wine cellar with rentable cubicles for storing archive wines and common room for vine tasting. The new complex will also provide public tours of the brewery's beer making operation. A lecture room will add the possibility of educational lectures related to brewing. All of this, together with the multi-purpose hall in the recently renovated capuchin church, finishes the real cultural centre of Fulnek. The newly formed purpose of the convent is designed to be a self-sufficient entity that will help restore the name of the now mostly forgotten, but historically significant town.
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Řízení zásob v rodinném pivovaru Hodonínský vojáček
Pančochářová, Nikola
PANČOCHÁŘOVÁ, N. Inventory management at the family brewery Hodonínský vojáček Bachelor thesis. Brno: Mendel University, 2016. This bachelor thesis deals with issues of inventory management at the family brewery calls Hodoníský vojáček. First part of this theses focuses on theoretical basis. It deals with the general theory of stocks and analysis of the whole process of inventory management with emphasis on the individual management systems and models. The second part deals with characteristics of a company and the current stocks. Using analysis of ABC, stock items are divided into three groups according to their importance. The model EOQ is applied to items A and it detects values of optimal quantities. Finally, the current and optimal values are compared, and the recommendations for effective inventory management of these items are suggested in the conclusion.
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Vývoj pivovarnictví v Olomouckém kraji
Knosová, Lucie
This Bachelor's thesis deals with evolution of the beer industry in region of Olomouc. The purpose of this work is to characterize chosen breweries in this region and analyze their economic growth. Analyzed beer factories in this region are Zubr a.s., Litovel a.s. a Holba a.s. The focus of this analysis is aimed on ownership structure, technologies used in the production, final products and also on the economic analysis (profit, shareholder structure and selected financial ratios, etc.). I have also used model of financial distress prediction and economic comparison between mentioned beer factories. The final results have been evaluated based on two main criteria. Based on chosen criteria brewery Holba has been rewarded as most profitable company of all. Also, Holba has shown as one of the best in IN index.
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