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Communication activities of Walmark company in years 2011-2012
Vacíková, Martina ; Shavit, Anna (advisor) ; Klabíková Rábová, Tereza (referee)
The bacherlor thesis, Communication Activities of Walmark company in 2011-2012, describes communicative activities of the company Walmark. The company is a traditional producer of food supplements. The goal is a description of the marketing communication specifics, based on theoretical background of the particular market segment. The company uses all marketing mix tools. This fact defines the whole marketing strategy. The thesis analyses these basic tools, focusing on the most visible channels. Moreover, it defines legal boundaries of the food supplement promotion. Based on the primary research, the thesis evaluates if the brand and the communication strategy is well known among the consumers. It also studies communication focus within the product portfolio. The company also produces non- prescription drugs. The promotion of the non-prescription drugs is mentioned in relation to television commercials, due to their different approach to creativity and content.
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The Pharmaceutical Lobby in the Czech Republic
Škrobáková, Irena ; Vymětal, Petr (advisor) ; Matějková, Adéla (referee)
The pharmaceutical companies are considered as one of the most influential interest groups within drug policy, or in general within healthcare system. Therefore, this diploma thesis is focused on the influence of the pharmaceutical manufacturers on legislative framework that forms the drug policy, on the impact on the concrete implementation of drug policy and finally on the influence on prescription, sales and public opinion. Based on an analysis of the pharmaceutical market and the drug policy of the Czech Republic, the diploma thesis defines the most common interests of the pharmaceutical companies which they are trying to push through lobbying. Furthermore, the thesis identifies the access points through which these interests can push through and tries to illustrate these facts on concrete examples.
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Evaluation of PRO.MED.CS Praha, a.s. and Pliva Lachema, a.s. by solvency and bankruptcy models
Kazdová, Kateřina ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
This thesis deals with the explanatory power of solvency and bankruptcy models designed to determine the financial health of selected companies with their predictions for future development for several years ahead. Pliva Lachema, a.s., which went into liquidation in 2010, was chosen as a representative of a bankrupting business. A prosperous company is represented by PRO.MED.CS Praha a.s. Both are pharmaceutical companies focusing on manufacturing drugs and developing new medicines. The theoretical part deals with different ratios and predictive models, including their structure and methods of their evaluation. The practical part describes results of the indicators of financial ratio analysis and prediction models for the above-mentioned companies for the years 2004-2008. The aim of this study is to determine if chosen solvency and bankruptcy models have a good explanatory power on the current status of both companies and if bankruptcy models are able to predict the impending bankruptcy of the company Pliva Lachema, a.s.
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Influence of pharmaceutical companies on physician decision making on providing health care
KOCUMOVÁ, Zdeňka
The thesis deals with a current issue of the relationship between pharmaceutical manufacturers and physicians. Its objective it to find out the influence pharmaceutical companies exercise on a physician decision making on providing health care, what influences physicians´ medication selection and whether there are differences in individual physicians´ specializations. Based on the findings of the research the thesis aims at creating suggestions of changes in legislation concerning the relationship between a physician and a pharmaceutical company and the establishment of new rules. The introductory theoretical part describes the role of a physician and pharmaceutical companies in the current health care system. In the practical part the method of qualitative research, characteristics of the research database and results of standardized interviews using direct quotations are presented. Discussion is focused on comparing the research results with the views of media articles and the own opinion of the thesis writer. In the conclusive part of the thesis existing rules are described and the writer recommends some measures which may lead to changes in public attitudes. Another issue, which goes beyond this thesis and could become a topic for further research, is also outlined. Based on the collected data, in the closing part of the work a hypothesis for a potential quantitative research is stated. The contribution of the thesis is based on the possibility of clarifying complicated relations between physicians and pharmaceutical manufacturers both for professional and general public.
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Interest groups in the healthcare system
Šedivý, Roman ; Maaytová, Alena (advisor) ; Láchová, Lenka (referee)
The bachelor thesis is based on the theory of interest groups and deals with those in the healthcare system. Among them are doctors, patients, insurance companies and pharmaceutical companies. The goal of this thesis is to describe the behavior and the interests of the chosen interest groups, to point out how they enforce their impact and how they are formed. Furthermore, the thesis briefly examines losses of the Czech healthcare system evoked by the activities of the interest groups, non-transparency and inefficient setting of the system. The evaluation of the measures, which should excise these losses, and the proposal of new measures are both part of the text.
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Drug policy in Czech Republic
Vasiliaková, Beáta ; Maaytová, Alena (advisor) ; Vítek, Leoš (referee)
Thesis is focused on drug system development in Czech Republic during years 2000 to 2008, on study of present circumstances and on key features comparison with its development in selected European countries. Author has described drug system functioning, its participants and relations among them set to Czech Republic. Attention is paid especially to sources of rise in prices of drugs and to growth in consumption, then to safety and awareness of current medication. Factors effecting total expenses on drugs are investigated and participation of total expenses on drugs on total health expenses is analyzed. Due to the international comparison there is pronounced conviction that the increase in drug expenses has become a global phenomenon of todays which is to be solved. Great emphasis is placed on questionable segments of drug policy in Czech Republic and on potentials of its improvements in this performance, too.
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Possibilities of regulation of economical subjects behavior on health care market
Valtr, Jan ; Maaytová, Alena (advisor) ; Maaytová, Alena (referee)
The bachelors theses deals with settings of the health care financing. It explains reasons for government interventions to the health care market, describes possible models of health care system, defines economical subjects of health care market and analyses possibilities how to regulate their economical behavior. The healt care system is affected mainly by interests groups, who push their particular aims at the expense of others. By asserting their interests they affect other subjects of health care market as well as the entire health care system. It is impossilbe to choose the exactly correct settins of health care system. Settins of each individual regulatory mechanism has no optional value, it have to match locally and temporally given specific economical and social conditions. The selection of concrete parametres of regulation is always determinated by application of public choice.
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