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Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
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Proposal of Communication Mix of Product
Kelarová, Michaela ; Uhrová, Pavlína (referee) ; Milichovský, František (advisor)
The theme of this thesis is Communication mix of product UGO. The thesis is focused on the entire communication mix of the product, compare theoretical basis and real state and specifies which components of communication mix are in used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with users and customers and suggest posiible additional methods how improve the situation of a product on a market.
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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
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Proposal of Communication Plan
Kalábová, Martina ; Ing.Tomáš Kousal (referee) ; Šimberová, Iveta (advisor)
This bachelors work deals with problems of communication planning. The aim of the work, except assembly into available theoretical solutions, analysis of chosen company, which is T-mobile Czech Republic a.s. The piece of practical part is proposal of possible variances in the analysis of activities in accordance with the theoretical basis and taking into account the conditions of the company.
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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
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Proposal of Communication Plan in Salon MIA
Jozefová, Silvie ; Zachariáš, Michal (referee) ; Milichovský, František (advisor)
The purpose of this bachelor thesis is to evaluate current communication mix of salon MIA and present suggestions for its improvement. Theoretical part describes theoretical background of related problem. The next practical part is focused on history and characteristics of the company, SWOT and SLEPT analysis, marketing mix and mainly its final part – communication mix. On the basis of results of these analyses are suggested proposals how to improve communication mix.
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