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HR marketing in the non-profit sector - a case study of Med Students FOR Vaccination
Klimešová, Nela ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This thesis HR Marketing in the Non-profit Sector - A Case Study of Med Students FOR Vaccination focuses on HR marketing in the non-profit sector, within the specific non-profit organisation Medici PRO Očkování (Med Students FOR Vaccination). Its aim is to find out how internal and external HR marketing of Med Students FOR Vaccination was perceived from the perspective of its former members and thus, through a combination of theoretical framework and practical research, to offer concrete recommendations for improving current practices and strategies and a comprehensive view of how HR marketing in the non-profit sector can help. The theoretical part of the thesis describes non-profit organisations, volunteering, volunteers and their motivations, and HR marketing, its divisions and its possible tools. In the practical part of the research a qualitative method of semi-structured in-depth interviews is used for data collection. Open coding is then used to analyse the data. The research results indicate that the areas of recruitment and orientation and care and support of volunteers are the least positively evaluated by respondents in the HR marketing of the organisation. The other areas are viewed largely positively by respondents, yet they mentioned some requirements and needs for improvement, based...
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Personnel marketing in a selected company
DRÁBKOVÁ, Veronika
The bachelor thesis focuses on the topic of personnel marketing within a selected organization and aiming to identify the strengths and weaknesses of the organization's efforts in this area. The selected company is ALBI Czech Republic a.s., which specializes in offering gifts and accessories for various celebrations. The work explains the basic concepts and principles of HR marketing, including its goals, tools, and methods. Based on the analysis results, which include interviews with employees and store managers, it proposes specific measures. The recommended steps emphasize improving communication with potential job applicants and enhancing transparency in the employee recruitment process. This thesis extends the comprehension of personnel marketing and illustrates how applying personnel marketing strategies provide a competitive advantage to the studied organization.
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Strategy for Improvement of Training System of Company
Gazurová, Anna ; Kufa, Jan (referee) ; Mallya, Thaddeus (advisor)
This thesis focuses on problems related with new graduates at the „Department of New Employees Training“ of TŘINECKÉ ŽELEZÁRNY joint stock Company. The work evaluates to what extent the participants are satisfied with the training period, work of each mentor assigned to them and how they are involved in solving concreate tasks. Later suggestions are made on what measures should be taken to improve the program, for future participants to be satisfied.
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Ethics in Personal Marketing
Stejskal, Radek ; Menšík, Tomáš (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to analyze personal marketing ethics in multinational produce company and make a suggestion to improve it. In order to attain this goal, an interview will be conducted among managers the company. The teoretic part of the thesis deals generally with the cocepts of ethics and personal marketing, following part include analyse of personal marketing. The last part contains suggestion to improve actual situation. The thesis and its results will be sumbitted to agency MenSeek s.r.o. Its resultes will be provided to analyse company.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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The Proposal of Effective System of Personal Marketing in Selected Company
Sněhota, Karel ; Tomšů, Petr (referee) ; Rašticová, Martina (advisor)
Obsah této diplomové práce se zaměřuje na poměrně novou součást marketingu – personální marketing, jeho analýzu a následnou aplikaci ve společnosti ABB Česká republika, s.r.o. Personální marketing do jisté míry propojuje kvantitativní a kvantitativní metody marketingu s činnostmi a cíli personálního managementu. Záměrem této práce je aplikaci personálního managementu do jednotlivých fází marketingového procesu za účelem vytvoření teoretického rámce metod a technik potřebných k průzkumu současných aktivit personálního marketingu, stanovení nedostatků a jejich následné řešení.
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Development of the Employer Brand in the Selected Company
Kosíková, Žaneta ; Gambová, Jana (referee) ; Konečný, Štěpán (advisor)
The diploma thesis focuses on the topic of Employer Branding, where the theoretical part describes the possibilities of building a brand and improving it. The practical part contains a description of the selected company and a description of the current situation in the company. Subsequently, internal and external research of the company's brand as an employer is carried out, focusing on the Brno enterprise. According to the results of the analytical part, issues are identified and possibilities for their improvement are suggested.
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Employer Branding in Selected Company
ŠUBOVÁ, Nikola
This bachelor thesis is focused on employer branding. The main objective of the thesis is to identify and to evaluate tools which are used for internal and external employer branding and to propose measures that might improve the management of employer branding in a selected company. The theoretical part of the thesis specifies the internal and external tools and processes which are used in building and evaluating the employer branding. In the practical part these tools are compared with the methods used by the selected company for building their own employee brand and with a case study based on two questionnaire surveys. One survey was carried out among students and graduates and the other one among employees of the selected company.
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HR marketing in a selected organisation
MUSILOVÁ, Markéta
In this bachelor thesis I dealt with the issue of Human Resource marketing in a selected organisation with the concept of personnel marketing. Personnel marketing is divided into internal and external personnel marketing. Personnel marketing is focused on processes of obtaining human resources, selecting human resources and retaining current human resources in a company. Another discussed topics were benefits and bonuses, opportunity of career growth and building the Employer brand. The conclusion of the bachelor thesis contains the proposed changes and some measures that make selected company more prosperous.
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Employer Branding in selected company
ŠEREDOVÁ, Zuzana
The diploma thesis is focused on Employer Branding in a selected organization. The aim of the work is to propose changes that will lead to the improvement of the current state. These changes are designed based on the analysis of Employer Branding tools of the selected company. The work is divided into three consecutive parts. The first of them is the theoretical part, in which the findings drawn from the literature or Internet sources were processed. The work continues with the practical part, which deals with the characteristics of the selected organization and its Employer Branding activities and tools. The practical part also deals with the analysis of the results of the questionnaire survey. The last part of the work are recommendations that were designed based on the shortcomings identified during the processing of the practical part.
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