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NEWkus - Sara and Bara
Wollasch, Sara ; Olivová, Kateřina (referee) ; Klodová, Lenka (advisor)
The bachelor's thesis presents a series of events of the artistic duo NEWkus. Artistic duo NEWkus deals with transformation of relationships and solid definition of the concept of a NEWkus’s body. It copes with the isolation which was caused by the coronavirus pandemic and with the apathy caused by the monotonous lifestyle in an enclosed space with still the same person and the impossibility of meeting within the duo NEWkus. Thanks to our series of events in the home environment, the group is aware of its own existence on a much wider scale, it finds that it is not only two-member, that its structure is more extensive. The series of realized events is built on the border of social and artistic experiment and intimate realism. The whole experience is screened in a single space, as part of a festival called Dny NEWkusu (The NEWkus Days). The space consists of an object inspired by a screen,which inner surface is adapted to the image and needs of both authors..The spectator is thus allowed to meet the story that will be presented from many points of views during the festival and thus provide an opportunity to mingle with the body of NEWkus in real time and space.
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NEWKUS - Bara and Sara
Smékalová, Barbora ; Alster, Darina (referee) ; Klodová, Lenka (advisor)
The diploma thesis consists of a series of events by the art duo NEWkus. The NEWkus art duo deals with the transformation of relationships and the overall definition of the NEWkus body concept. It copes with the isolation caused by the coronavirus pandemic as well as with the apathy caused by the monotonous lifestyle in an enclosed space with the same person and the impossibility of meeting within the NEWkus duo. Thanks to a series of events in the home environment, the group is aware of its own existence on a much wider scale, it finds that it is not only two-member, that its structure is more extensive. The series of realized events is built on the borders of social, artistic experiment and intimate realism. The whole experience is screened in a single space, as part of the NEWkus Days festival. The space is defined by an object inspired by a screen, the internal environment of which is adapted to the image and the needs of both authors. The spectator is thus allowed to meet the story, which will be presented from many angles during the festival and will provide the opportunity to blend with the body of NEWkus in real time and space.
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Sales Promotion and Advertising of Company
Liška, Marek ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The main goal of my work is based on the analysis to propose appropriate changes / additions to marketing communication tools of a particular company, focusing mainly on sales promotion tools and advertising. The implementation of the proposals should then increase the awareness of the company, gain new customers or increase the satisfaction (and thus re-visit) of existing customers. I also want to focus on the start-up and subsequent operation of the company in connection with the pandemic situation and the resulting crisis. The first theoretical part is focused on defining individual economic concepts, methods and tools of communication. The second practical part is mainly based on the method of analysis of the current state of the company and the competition. In this part, I also focus mainly on the communication tools used by the salon, on the target group of customers, and the overall evaluation.
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Assessing and Reducing the Impact of so called Black Swans in Launching New Medicines
Ženatá, Lucie ; Štohanslová, Barbora (referee) ; Adamec, Vladimír (advisor)
The diploma thesis is focused on the analysis and evaluation of risks in the introducing of new drug in the case of unexpected mass infections from the point of view of black swans. This thesis acquaints itself with the current state of the problematics, explains the terminology and meaning of black swans and gives examples of biological black swans. On the basis of the analysis and the available informations is proposed a risk assessment approach together with proposals how to reduce or eliminate possible risks.
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The Influence of COVID19 on Economic Performance - a Comparative Study
Looman, Polina ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The work is focused on the current situation of the COVID-19 pandemic and its impact on the world economy. The work describes the impact of the pandemic on the whole world. The practical part is focused on the impact of GDP on various countries and the main goal of this work is to evaluate the effects of the COVID19 pandemic on the economic performance of countries and to propose certain recommendations that will help streamline the world economy. The partial goals of the work are: summary of circumstances that led to the declaration of a state of emergency and describe crisis management in the world during the COVID-19 pandemic, creation of data base, creation of econometric model and its testing, evaluation of results, In order to develop my work were found relevant study materials . The methods used in the bachelor thesis are descriptive-analytical in nature.
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Dopady pandemie COVID-19 na podnikání v MSP
Maturová, Hana
The aim of the thesis is to specify the impact of the pandemic on the gastronomy sector, to identify the factors and areas that enabled a successful response to the crisis situation. Scenarios are proposed on how to react in case of an unexpected negative change in the gastronomy sector. The literature review includes descriptions of the basic concepts of crisis management, crises, industry analysis and macroeconomic indicators. Qualitative interviews with business managers are conducted to fulfil the aim of the thesis. The practical part includes results from semistructured interviews. Subsequently, the impacts are specified and the factors and areas that helped enterprises to cope with the crisis are identified.
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Dopady pandemie COVID-19 na podnikání malých a středních podniků
Štarhová, Eva
Štarhová, E. Impact of the COVID-19 pandemic on small and medium-sized enterprises. Diploma thesis. Brno: Mendel University, 2024. The aim of the thesis is to assess the impact of the Covid-19 pandemic on small and medium-sized enterprises in the brewing industry and to identify factors that enable a successful response to pandemic-related crisis situations. In addition, arrangements are formulated for unexpected negative changes in the external environment of enterprises. The paper is based on a content analysis of secondary quantitative data, which allows to generalize the results to a wider range of enterprises. The crisis measures adopted by microbreweries highlight their adaptability and creativity in quickly adapting to npredictable market conditions. The specific strategies recommended are designed as precautionary measures to eliminate potential negative influences in the external environment, particularly in response to volatile market conditions and consumer behaviour dynamics.
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