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Advertising in Czechoslovak Newspapers between the Wars
Požárek, Martin ; Szobi, Pavel (advisor) ; Váňa, Daniel (referee)
The diploma thesis focuses on advertising in selected newspapers in Czechoslovakia between the wars. Analyzed advertisements are compared with historical knowledge and consider as a reflection of the economic, social and political situation. According to the knowledge, the period is divided into four parts which show different developments. Advertisements are analyzed and compared between these parts. In each of these parts are described advertising sections the most typical for particular period, which are often related to the economic, social or political situation. The work, for example, observes correlation between amount of advertisements and economic growth or crisis. The work also examines a reflection of the technological development and modern civilization progress. The most frequent products and brands are described as well as social trends and customs, which we can induce from the advertisements. Further there is the analysis the qualitative progress of advertising. Last but not least, there is a comparison of content and the amount of advertising among the analyzed newspapers.
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Influence of internet on newspaper circulation in Czech republic.
Děd, Michal ; Zouhar, Jan (advisor) ; Kříčková, Darina (referee)
The aim of this study was to investigate the influence of free information on the Internet on decreasing sales of printed newspapers. I tested the main hypothesis that the increase in Internet daily visits in the previous period has an impact on the sales of the printed journal in the following period . Another researched phenomenon was the influence of previous rising visitors of web news on subsequent revenue from advertising in print version. These effects I researched on -month and quarterly data in panel of eight czech dailies for the period from 2006 to 2012. The result is that we could not confirm the effect of Granger causality between web pages and his dailies itself nor on a monthly or quarterly basis. When it comes to examining the impact of Internet visits to newspapers revenue from advertising, on the contrary, here we confirmed Granger causality on quarterly data from past revenues from advertising to the current Internet visits . This means that the Internet visits will decrease when there is increased advertising income of newspapers in the previous quarter, which is , however, difficult to interpret in economic terms . The main benefit of this work is that the effect of preceding of webiste visits and newspaper circulations was not confirmed.
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Printed media circulation sales trend analysis
Noskyová, Kateřina ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This Bachelor's thesis addresses the situation and trends on the Czech printed media market. The theoretical section of the thesis deals with the most important historical milestones and describes the situation on the Czech market since its independence. A detailed sales analysis of selected printed periodicals on the basis of verified data was carried out in the practical section. The end part of the practical section is devoted to research around potential transition opportunities for periodicals from a traditional printed to a digital form. The thesis points out to facts and demonstrates the ways by which it could be possible to prevent further revenue decreases in this market.The final part of the thesis concludes with a summary of the analyzed data, on the basis of which it attempts to predict the likely future development which the market can expect.
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Intimate portrait of Lidové noviny (Public newspapers) between the wars
Řehák, Daniel
The study about a different situation of two bipolar editorial staffs of Lidove noviny in Brno and Prague and connections between them is based chiefly on a quotations of the letters used to send by chiefeditor Arnost Heinrich from Brno to Prague editor Eduard Bass. Goal of the study is looking behind scene of a preparation of the reputable newspaper and it is new trial to tell its true and bitter story by eyes its best programme editor.
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Perception is always right: the CNB's monetary policy in the media
Böhm, Jiří ; Král, Petr ; Saxa, Bronislav
In this paper writers analyze the favorableness and extent of the media coverage of the CNB’s monetary policy decisions in the period of 2002–2007. We identify the factors explaining the variance in these two dimensions using an extensive set of articles published in the four most relevant Czech daily broadsheets immediately after monetary policy meetings. They take account of parameters of the CNB’s actual monetary policy decisions and related communication as well as variables characterizing the general economic environment that prevailed at the times of the individual meetings.
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Language and style of 1968-69 events in Czechoslovak newspapers (Rudé právo, Mladá fronta, Svobodné slovo)
NECHVÁTALOVÁ, Zuzana
My diploma thesis analyses the style and the language of the most important events between 1968 and 1969 which were published in the most important journals of that time. It deals not only with social, cultural, political and sports events but also with events which cannot be classified into any section mentioned above and which belong to the so called {\clqq}other`` section. The texts are chosen from Rudé právo, Mladá fronta and Svobodné slovo. My diploma thesis is divided into a theoretical and a practi-cal part. The theoretical part includes some characteristics of a functional style and an issue of journalism in general and also during the time of socialism. Furthermore, it describes a komplete summary of the most important events between 1968 and 1969. This thesis focuses on a characteristics of journals mentioned above. The practical part which is simultaneously my focal point includes an analysis of language, especially in the field of phonetics or morphology, in the lexical and syntactic level. Everything is shown on particular examples. The attention is mainly devoted to the lexical means used at that time. However, not only their stylish usage is discussed but also typical terms of publicism are described.
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Mass News Media in the Information Society
Vydrař, Štěpán ; Rosický, Antonín (advisor) ; Hlaváč, Jindřich (referee)
This work deals with mass media and influence of modern technology on them. The goal is to familiarise the reader with all the aspects it brings. First part is aimed on the terminology and the history of mass media. The second part closely investigates the current state of mass media. It clarifies the role of entertainment they contain, analyses internet news websites, describes current trends on the internet. It investigates the current crisis of printed mass media and introduces the reader not only as a receiver of information communicated by mass media, but also as a co-creator of it. This work also aims at the influence of the mass media in the society. Third chapter is about the research among journalists and experts on the mass media, but also among the public. In this, the hypothesis are confronted with the findings of the research.
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