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Faktory ovlivňující příjezdový cestovní ruch v regionu soudržnosti Jihovýchod
Bumbálková, Andrea
The bachelor thesis is directed on determine factors influencing incoming tourism and on regression analysis of time series which is relates to number of foreign tourists in The South-East Cohesion Region. There are described basic concepts of tourism and the division of tourism in the theoretical part. And next there are described regions of The South-East Cohesion Region. Practical part is focused on summary of attendance in mass accommodation, next on regression analysis related to factors which could influence incoming tourism. The dates are processed by using time series in last part, which express attendance of foreign tourists in The South-East Cohesion Region.
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Zhodnotenie vplyvu ázijských turistov na hromadné ubytovacie zariadenia v Jihomoravskom kraji
Forgáčová, Monika
The aim of this bachelor thesis is to analyse the impact of foreign tourists from Asia on mass accommodation facilities in the South Moravian region. Using the data obtained from a market research the thesis deals with an analysis of the travel behaviour of this segment with special attention on tourists from China and Japan and then it continues with an analysis of visit rates of the tourists in mass accommodation facilities. The analysis is provided by the statistical methods including statistical time series. The results of the thesis can be useful for accommodation facilities as a source of information about foreign tourists coming from Asia.
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Význam lázeňství pro Karlovarský kraj
Ocelková, Zuzana
Ocelkova, Z. The importance of the spas in Karlovy Vary Region. Bachelor's thesis. Brno: Mendel University in Brno, 2015. This bachelor thesis deals with spa tourism in Karlovy Vary Region, focusing on specifying Czech spas. Thesis further defined Karlovy Vary Region and it's influencing factors. The aim is to identify the influence of spa tourism on economic indicators of productivity of region such as gross domestic product and unemployment in Karlovy Vary Region.
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Identifikace vlivů na návštěvnost vybraných zoo v České republice
Janíčková, Tereza
The aim of this bachelor thesis is to identify the effects of attendance of selected zoos in the Czech Republic by using statistical analysis. In the theoretical part are listed knowledge and concepts of tourism, zoo attendance and the theory of statistical analysis. The practical part includes an analysis of the monthly time series of selected zoos in the years 2007-2012, the following comparison between themselves, the identification of the factors influencing the attendance of selected zoos and their statistical testing. Based on the results, there is created the proposal to increase zoo attendance in future years.
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Which factors affect the attendance of Terezin Memorial?
Rezbáriková, Lucie ; Lahvička, Jiří (advisor) ; Brožová, Dagmar (referee)
This work analyzes factors, who affect the attendance of the Terezin Memorial. In my work I used data of daily attendance during the years 2003-2012. Increase of the price of one crown causes a decrease in attendance ceteris paribus by 0,55 % in the area of the Small Fortress, by 0,98 % in the area of the Ghetto Museum and by 0,80 % in the building of the Magdeburg Barracks. Daily rainfalls has an insignificant effect in all three models despite some parts of expositions are placed in open-air locations. The daily temperature affects the attendance positively only it is less than 16°C in the Small Fortress, then begins to decrease. The temperature increases the attendance positively only it is less than 17°C in the Ghetto Museum and 15°C in the Magdeburg Barracks. The area of Magdeburg Barracks has only indoor expositions. The infulence of weekends was proved as negatively in all three areas which is different from other works. The Terezin Commemoration Ceremony increases the number of visitors ceteris paribus over 200 % in all three models. The increase of the price in the combined ticket (allowing entry in all three areas at a bargain price) increases the attendance of Czechs ceteris paribus by 0,68 %. It doesn't have a significant impact in the case of foreign visitors. The daily temperature affects the attendance of Czechs positively only it is less than 13°C, in the case of foreing visitors until 21°C. Kever Avot (commemoration act) increases the attendance of Czechs and decreases the attendance of foreigners.
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How non-price factors affect the attendance of the Museum of Eastern Bohemia in Hradec Králové?
Lukas, Jan ; Rotschedl, Jiří (advisor) ; Chytil, Zdeněk (referee)
This thesis analyses non-price factors influencing the attendance of the Museum of Eastern Bohemia in Hradec Králové. On the basis of daily data, from 05/2011 to 05/2013, using average daily temperature, total daily precipitation, marketing, work and school holidays and individual months, three models were construed -- a model of total attendance, attendance of adults and attendance of children and students. Research has proven expected negative influence of temperature through all three models. Furthermore, there was a strong positive influence of school and work holidays. The results have also shown almost 50% increase of student attendance during holidays. Similarly, attendance of adults increases even more during non-working days. Marketing was studied in different ways but its statistically relevant influence has been proved only in the groups of children and students. Their attendance increases by quarter during campaigns.
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Analysis of the attendance of the Czech national football team´s home matches
Strnad, Ondřej ; Stroukal, Dominik (advisor) ; Babin, Jan (referee)
This thesis investigates the effect of selected variables on the attendance of the Czech national football team's home matches in 2001--2013. The attendance in this thesis is meant as percentage fullness of the stadium. The data obtained were subjected to an econometric analysis, and the linear regression model showed determinant factors effecting match attendances. Even with the limited amount of observation and some problems which the models have, the results prove the assumption that ticket prices do not significantly effect the national team's match attendances. On the other hand, the type of match was proved to be an important determinant, with qualifying matches increasing the attendances by 13.62 %. The speculation about the significance of the opponent's attractiveness was not proved. Another variable with a significant influence on match attendances is the place where the match is played. If a match was played elsewhere than in Prague, the attendance increased by 16.92 %.
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Marketing of the state castles and chateaus
Borská, Kateřina ; Karlíček, Miroslav (advisor) ; Černá, Jitka (referee)
This thesis is focused on marketing of the state castles and chateaus. The fact, that they are considered as a cultural heritage which must be preserved for the future generations, gives marketing of the castles and chateaus unique characteristics. The aim of this thesis is to determine marketing recommendations for the state castles and chateaus and another historical buildings within the Czech Republic, resulting from the expert interviews with the castellans and other personnel of the Czech castles and chateaus and from the research of available Czech and foreign literature.
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Analýza determinant návštěvnosti hradu Kost
Bezoušková, Sandra ; Stroukal, Dominik (advisor) ; Svoboda, Miroslav (referee)
This thesis analyses and estimates the visitor rate determinants of the Castle Kost using econometric analysis. Based on the daily data from years 2007 - 2011 it concludes that the visitor rate is influenced by rainfall, temperature, petrol price, weekends and holidays, and by marketing events held in place. Next, the thesis concentrates on marketing events analysis, where it concludes that marketing events do not have to be profitable as it may seem at the first sight.
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Factors effecting demand in an E-shop
Novák, Tomáš ; Adámek, Petr (advisor) ; Zelený, Lubomír (referee)
This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.
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