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Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.
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Business plan
Kodeš, Jakub ; Nedomová, Lenka (referee) ; Veselý, Josef (advisor)
Master's thesis was made due to a lack of culture in sales to final customers. The aim of emerging company is to highlight in these gaps and deliver customer solutions, which affects all processes in the company. Ultimately bringing to our customers improved communication with consumers, enhancing the prestige of the company and increase sales.
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Analysis of Customers Satisfaction in Selected Company Using Mystery Shopping
Šrámková, Tereza ; Imramovská, Michaela (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the method of marketing research called mystery shopping. The thesis describes the types of services, customer satisfaction, communication with the customer, marketing research and the mystery shopping and why it is good to use this method. There are also listed and described mystery shopping techniques, who and where they are used. The practical part deals with the analysis of the mystery shopping data that is performed in the selected company. Based on their quality, the data are subjected to a critical analysis and, depending on the results found, recommendations are given on how to avoid or prevent future weaknesses.
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Proposal of the Company's Marketing Mix
Jelínková, Soňa ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing mix of a specific company. In the first part, there is a theoretical base needed for understanding the process. The second part analyses the current situation in the overall business environment. As a result of the research, there is a third part of the diploma thesis suggesting improvements in specific parts of the marketing mix.
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Development of Business Activities of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
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Business Plan for Establishment of Mystery Shopping Consulting Company
Veselý, Lukáš ; Ptáček, Roman (referee) ; Šimberová, Iveta (advisor)
This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.
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Proposal for Changes of Human Resource Management in a Company
Krist, Jan ; Bureš, Michal (referee) ; Konečná, Zdeňka (advisor)
The main goal of the final work are proposals in the field of human resources management in the company Víno Sýkora s.r.o. Based on the analysis of the current situation, the focus of the work was mainly on the analysis of jobs, motivation of employees and their further education. The selected relevant methods that were used for data collection were the analysis of internal documents and interviews with the company's employees. Among the key proposals that appear to be appropriate for improving the current situation, staff training and the creation of a new department have been developed.
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Proposal for Measures to Improve the Quality of Services and Selected Marketing Mix Tools
Adam, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the improvement of services and selected tools of marketing mix of LIFT and FIT using the mystery shopping method in LIFT and FIT and their direct competitors. The first part of this thesis deals with the theoretical concepts that are closely related to this thesis, followed by the characteristics of the company. The analytical part deals with the analysis of the 5 P's and the research conducted and then it is evaluated using the SWOT matrix approach. Based on the analysis and the research conducted, the last part of the thesis will propose recommendations for improving the services and selected tools of the company's marketing mix.
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Proposal of the Retail Network Activity Streamline
Záděrová, Šárka ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This dissertation engages in the development of proposals for the improvement of retail networks. The goal is to propose changes in the strategy of regional retail networks, which should lead to an increase in its competitiveness. The proposed changes are based primarily on observations of selected stores, as the accuracy and functionality of internal processes can only be inspected in the retail units, which creates value for customers.
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