|
|
Modern technologies and trends used for customer acquisition and retention
Petrásková, Veronika ; Matuštík, Ondřej (advisor) ; Sova, Martin (referee)
The bachelor thesis is focused on trends and modern technologies used by banks for their current clients and for acquisition of new clients. The banking market is characterized by a high supply and a competition. Innovative approach and added value in modern technologies may help the banks to increase a competitive advantage and loyalty of their clients, which may be a main factor for success. The aim of this thesis is a description of these tools and an evaluation of their utilization in the Czech Republic and abroad.
|
|
|
Analysis framework for developing cross-platform mobile applications using HTML technology.
Voldřich, Martin ; Pavlíčková, Jarmila (advisor) ; Hrubý, Jan (referee)
The aim of the master thesis is to assess frameworks that are used for development of multiplatform cell phone applications supported by HTML technology. The theoretical part is focused to current market analysis, mobile access issues and the issue of difficulties in specific cases of their application. Analysis is followed by choice of evaluation criteria for setting the most appropriate architecture. Selected evaluation criteria will be used as a tool for detecting of the optimal technology's possibility, which is the most appropriate possibility for development of basic cell phones applications. The practical part is focused to choosing of new evaluation criteria, which helps to create specific questionnaire research. The confirmation or refuse of the hypothesis set up the level of criteria's severity. Based on criteria there will be selected and analysed six of the most used hybrid frameworks. Two of the frameworks with the highest ratings will be tested by real basic cell phone application. The conclusion of the thesis will be follow up by tested frameworks. The frameworks will be described and measured by the author's development experiences.
|
|
|
Design of methodology for implementation of mobile device management in a BYOD environment
Andraščík, Jan ; Svatá, Vlasta (advisor) ; Mikulecký, Jan (referee)
This master thesis is focused on topic of using mobile devices in work environment of enterprises, specifically on using mobile devices owned by employees. The thesis is divided into two parts. First part of the thesis describes benefits and risks of using mobile devices in enterprises while allowing usage of mobile devices owned by employees and compares individual mobile platforms in terms of security. Also there is a comparison of individual mobile devices management solutions in terms of security in this part of the thesis. Second part of the thesis is focused on methodology of mobile devices implementation in enterprises and their security. Methodology describes activities required for implementation of mobile devices in enterprises. At the end of this part there are security recommendations which are suitable to apply to mobile devices in enterprises.
|
|
|
Proposals for improving mobile applications for the Fire Brigade of the Czech Republic
Šímová, Marie ; Chlapek, Dušan (advisor) ; Bruckner, Tomáš (referee)
This thesis deals with the improvement of mobile applications for the Fire Brigade of the Czech Republic. The theoretical part focuses on the importance of information that is necessary for the successful completion of an emergency situation. This section also includes a description of the activities of the regional operations centers and information system used by firefighters. The theoretical part is closed by the description of the process of the elaboration of an emergency situation. One of the aims of the practical part was to carry out the analysis of mobile applications used on the terminal equipment of the tablet in the Czech Republic and in neighbouring countries. Another goal was to design improvements in the form of new mobile applications that Fire Brigade in the Czech Republic could develop. Besides there were proposed recommended mobile application for the tablets considering the selected roles of firefighters.
|
|
|
Approaches to solving mobile web applications
Nadrchal, Tomáš ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This master thesis focuses on approaches to solving mobile web applications. Author focuses on the classification of mobile devices and the description of their attributes and specifications of touch screen controls. Part of the work is devoted to the characteristics of mobile operating systems and of mobile web browsers. One chapter is aimed on the psychology of user behaviour and expectations of mobile users from mobile website. A significant part of the work is paid to specifications of the development of web design for mobile devices and the differences to classical web design. In addition, the author describes the Responsive Web Design and the idea of Mobile First. In the practical part, the author analyzes the cross platform access to websites of Czech railway transport companies -- České dráhy, LEO Express and RegioJet. The access from smartphones, tablets and desktops is tested using analysis based on multi-criteria evaluation. To test the author uses a web emulator to simulate different versions of operating systems and web browsers. The aim of the analysis is to create a series of recommendations for better optimization of access from mobile devices.
|
|
|
Mobile Business Intelligence
Křižka, Radek ; Pour, Jan (advisor) ; Basl, Josef (referee)
Business Intelligence (BI) has now become a core part to many businesses due to the benefits it brings -- the ability to access data in a common format from multiple sources and making decisions that help organization to move closer to its goals. Many workers today spend most of their time away from their office and can't easily access corporate data. The use of the Internet on mobile devices has changed the way people consume information. Embracing mobile computing means having the ability to access information anywhere, anytime and as a result consumers can make decisions faster. Thesis is focused on mobile Business Intelligence and the aim is to provide o comprehensive overview of this area, examine market trends, define critical success factors for implementation projects, and introduce mobile BI platform QlikView. Furthermore it explains the differences between traditional and mobile BI, explores benefits and drawbacks of these tools and the challenges that must be addressed. The reader will learn what types of employees and tasks are suited for mobile BI programs and outlined critical success factors might be valuable information for any company planning implementation of mobile BI tools.
|
|
|
Mobile reporting
Efflerová, Alena ; Vacek, Martin (advisor) ; Pour, Jan (referee)
Bachelor thesis is focused on the market of mobile devices, the market of application for mobile reporting and multi-criteria selection of appropriate applications and devices for the simulated situation. In the theoretical part introduces the reader to the basic division of mobile devices that are suitable for mobile reporting and their advantages and disadvantages resulting from this review. It also provides an idea of the options available reporting applications for these devices. The practical part of the document contains a description of the methodology and its subsequent application to a specific example, which is based on knowledge and conclusions which were described in the theoretical part.
|
|
|
ERP and mobile technology in practice
Izič, Admir ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The present thesis deals with the use of mobile technologies in the follow-up to ERP systems. Goal is to analyze the integration of mobile technologies into the corporate environment. The thesis at first analyses the existing state, reasons for and benefits of use of mobile technologies in the corporate sphere with the use of the research methodology of semi-structured interviews. This part is concluded with the author's evaluation of investigated cases and with identification of other related types of solution in practice. The final part of the thesis is dealt with the case study in a Czech company. This part of the thesis starts with an analysis of the current state of information and communication technologies in the company on the basis of consultations and visits to employee workplaces; subsequently it specifies opportunities for improvement of support of selected corporate processes for which possible solutions are proposed in the final part of the thesis. The thesis brings some still unpublished information with regard to the use of mobile technologies in the business environment.
|
|
|
Logistics in AX2012 on mobile devices
Zimák, Tomáš ; Pour, Jan (advisor) ; Palyza, Tomáš (referee)
The main goal of this thesis is a solution proposal of MS Dynamics AX2012 for mobile device. Output is in form of an analysis. Base on it could be the solution implemented. Only selected warehouse processes are concerned with which brings the mobile device usage higher effectiveness. Partial goal is actual warehouse processes clarification on standard MS Dynamics AX2012 application. Their reality underscores business processes explanation in parallel. First step to reach the goals mentioned is available technologies and possibilities exploration. Warehouse and its processes are studied base on resources available and own experience from given branch. The same method is used for getting information about software, data collecting and hardware. Warehouse processes in MS Dynamics AX2012 description is based on Microsoft training materials and own professional experience. Analytical mobile application solution proposal is based on analysis of information studied within this thesis and own experience with suggesting similar modifications. Added value is model, how can be standard enterprise resource planning system customized for usage on mobile devices. Plus is also demonstration of warehouse processes on the most current version of chosen application in line with real business processes. Point is not only an IT solution with no relation to real usage. Contribution to completeness is comparing other SW types and HW selection. Rational structure of document leads the getting information to reach the goal. Theoretical part deals with general warehouse logistics and a possibility of related technologies usage. In the analytical part are ideas from theoretical part applied when processes on standard version of MS Dynamics AX2012 are described. Last and the most fundamental part, is dedicated for solution proposal of mobile version application.
|
|
|
Web-based advertising adapted for mobile devices
Bártík, Radovan ; Gála, Libor (advisor) ; Seman, Vladimír (referee)
The bachelor thesis discusses the adaptation of web-based advertising for mobile devices. It presents reasons and the background of this adaptation and compares and contrasts used standards. Besides dominant recommendations by Mobile Marketing Association the work presents other formats, both past and present. In the practical part of the thesis the writer tries to find differences in the usage of mobile advertising between selected European countries and the dependency of mobile advertising on related demographic indicators, using statistical analysis. Although this dependency was not confirmed, the results are applicable in practice.
|
guest ::
