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Microbrewery market in the Czech republic
KOPOVÁ, Alena
This diploma thesis deals with the market of microbreweries in the Czech Republic. The main goal is to analyse the market of microbreweries in the Czech Republic with a focus on determining the characteristics of the industry and the main specifics of this type of business. From this goal, sub-goals focused on the company's micro-environment, marketing tools and the influence of coronavirus on microbreweries were derived. The practical part is based on a literature search, which contains theoretical knowledge from the market, business of small and medium-sized enterprises, external and internal environment of the company, but also from the field of brewing. The basis of the practical part is a questionnaire survey conducted between microbreweries and its detailed evaluation. The following is a discussion of the results and evaluation of the hypotheses, which is based on the performed statistical tests examining the dependencies between the characteristics of companies and the answers to selected questions. Finally, recommendations for existing and start-ups are given.
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Strategic analysis of the company
Šeberka, Jiří ; Mikovcová, Hana (advisor) ; Mašínová, Anna (referee)
This diploma thesis deals with the strategic analysis of L'Oréal, the company active on the market of fast moving consumer goods in the field of cosmetics. Based on strategic analysis, the main aim of thesis is to create a revenue growth strategy, identify competitive benefits, and identify threats. The theoretical part explains the basic concepts of strategic analysis. External environment of company is described by using PEST analysis and explaining new trends in the field of fast moving market. Internal environment of company is described by using analysis of competition, evaluation of the company's resources and Porter's five forces analysis. The methods and analysis described in theoretical part are used for LOréal and its surroundings in practical part of thesis. The company's portfolio is evaluated by using BCG matrix. Based on the results summarized in the SWOT analysis author come up with suggestions and recommendations for the future of the company.
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Analysis of environment of the company
Junková, Šarlota ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
The thesis analyses environment of the company Vinotéka U Mouřenína, which carries on the import, selling and serving wine, cognac and delicates from the Czech Republic, France and Italy. The thesis is divided into two parts, the first one is theoretical and the second one is practical. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. At last SWOT analysis is used for analysing internal and external environment of the company. The main purpose of this thesis is to describe the main factors affecting the company.
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Strategic Analysis of MB TOOL, s. r. o. Company
Nguyen Bich, Ngoc ; Boukal, Petr (advisor) ; Špička, Jindřich (referee)
The aim of the bachelor´s thesis is to conduct a strategic analysis of MB TOOL, s. r. o. company and within that evaluate the financial health and determine the position of the company on the market. The thesis is divided into two parts, methodical and practical part where there are specifically chosen methods of strategic analysis applied. First, there is the analysis of the company´s external environment, both macro-environment by using PESTLE analysis and also analysis of micro-environment. Within the framework of examining micro-environment there is implemented industry analysis, for analysis of competitive environment there is used Porter´s Five Forces tool. This is followed by the analysis of internal resources and also financial analysis of the company. Lastly, the relationship between external and internal environments is summarized in SWOT analysis.
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Analysis of environment of the company Camaieu česká, s.r.o.
Votočková, Iveta ; Dvořáček, Jiří (advisor) ; Ďurkáň, Erik (referee)
The thesis analyses environment of the company Camaieu česká, s.r.o., which carries on the retail sale of womenswear. The thesis is devided into theoretical and pracitcal. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. The SWOT analysis combines analysis of internal and external environment of the company. The main purpose of this thesis si to describe factors, which affecting the company.
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Analysis of environment of the company Severočeské doly, a.s
Nerudová, Andrea ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The bachelor's thesis analyses a business environment of the company Severočeské doly, a. s.. The company's core business is the excavation, processing, and sale of brown coal and associated raw materials. The thesis has two parts, theoretic and analytic. 7S analysis is used to analyse the internal business environment. Porter five forces analysis is used to analyse the microenvironment and PESTLE analysis is used to analyse the macroenvironment. The last analysis is the SWOT analysis, in which I use outcomes of previous analyses. The main goal of this thesis is to analyse key factors, which have positive or negative influence on the company.
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Analysis micro and macroenvironment of the company RegioJet, a.s.
Hlaváčková, Kateřina ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The thesis analyses micro and macroenvironment of the company RegioJet, a.s. which carries on passenger rail transport. The first part of the thesis focuses on the theoretical basis which is applied on the environment of chosen company in the second part. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. Additionally, SWOT analysis is done by using the knowledge from the macro and microenvironment of the company. The main purpose of this thesis is to describe factors affecting the company and classify the company within a competition.
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Strategic Analysis of an Enterprise
Pevný, Robert ; Kovář, František (advisor) ; Martínek, Zdeněk (referee)
This diploma thesis deals with the strategic analysis of Skoda Auto a. s. and its current strategy. Also, it deals with verifying of given hypotheses to effectively determine the future operational strategy. The first part is the theoretical and methodological, which explains the key concepts of strategic analysis of a company. It's followed by the practical part, which translates the theory of strategic analysis into the practice, analyzes modern trends and via the synthesis method it achieves the objective of this thesis: to specify strategic recommendations for Skoda Auto and to verify the hypotheses specified in the beginning.
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Business plan
Doležal, Tomáš ; Luzanová, Marianna (advisor) ; Krause, Josef (referee)
Thesis deals with the complete preparation of a business plan for establishing a new digital television service. The goal is to develop an analysis of the first five years of the company and get a fair basis for negotiation with the investor.
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