National Repository of Grey Literature 9 records found  Search took 0.01 seconds. 
Marketing activities and their influence on the construction company’s budget
Dohnálek, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The purpose of the diploma thesis called „Marketing activities an their influence on the budget of construction company“ is to observe and describe individual marketing activities and their significance for the overall budget, followed by an evaluation of the current state and a designing an optimization for it.
The comparison of two different companies using social media as a marketing tool
Stolbova, Lidia
The development of information technologies leads to a qualitative change in the way people perceive the world around them and communicate with each other. In addition to personal profiles on social media, more corporate accounts appear every year. In the modern world of information, one of the most effective promotion methods has become the use of Internet resources. The key objective of this thesis is to analyze and compare the social networks of two different transportation companies in an appropriate way according to their business scale and the types of services they provide. The official accounts of RegioJet and S7 Airlines on Facebook, Instagram, YouTube, and Twitter are investigated and analyzed from quantitative and qualitative points of view. The number of users, followers, posts, and specific ranking with the appropriate relevance to the business activity are taken into consideration within the quantitative analysis. Qualitative analysis mostly covers the visual attractiveness of the social network accounts, placing the posts, individualization, and attractiveness of the advertisements, the quality of information, news and video content that was issued by the companies respectively. Recommendations and possible ways of improvement are proposed based on the research and analysis.
A comparion of Czech and Slovak blogs as a marketing tool
Ježková, Nikola ; Vlasák, Zbyněk (advisor) ; Zezulková, Markéta (referee)
This bachelor thesis Comparison of Czech and Slovak blogs as a marketing tools examines personal internet blogs. In this work is crucial qualitative research method which is performed in several Czech and Slovak selected bloggers. All these bloggers are represent or represented by the czech agency Elite Bloggers. The goal is to show how marketing communication differs in the Czech Republic and Slovakia and what position the bloggers have in their countries. Similarly, cooperation with companies that appear on both markets will be compared. Finally, the actual numbers of readers and followers on social networks will be used for the final comparison. For the sake of timeliness, the period under review is the current year of 2018. This is mainly due to the ever-increasing range of individual bloges. The theoretical part deals first with the Internet, which is dissected from history to the present. And also the blogs themselves, which are the main topic of the work. It is explained the concept, the species and the critical view. The empirical part is mainly a questionnaire survey, a presentation of individual bloggers and companies working with them, a personal interview with the CEO of Elite Bloggers, and emphasis is placed on other elements that can compare the Slovak and Czech blogger world.
Marketing activities and their influence on the construction company’s budget
Dohnálek, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The purpose of the diploma thesis called „Marketing activities an their influence on the budget of construction company“ is to observe and describe individual marketing activities and their significance for the overall budget, followed by an evaluation of the current state and a designing an optimization for it.
Product placement as a marketing tool
Kincl, Albert ; Tahal, Radek (advisor) ; Beneš, Vladimír (referee)
The aim of this thesis is to describe thoroughly the execution of a product placement process in TV broadcasting with focus on the Czech Republic. So as to analyse product placement as a marketing tool and to introduce its possible forms and current trends. Moreover, to explain the development of this marketing communication and last but not least, discuss the strengths and weaknesses of this specific form of advertisement. Furthermore, questionnaire analysis is used to research the reception of product placement in TV series, sports broadcasting and other TV shows in the Czech Republic. It investigates the level of awareness and understanding of this phenomenon in the Czech landscape and these findings are main basis for the implications suggested for the improvement of brand or product placement strategies in TV broadcasting.
Is Slevomat.cz an effective marketing instrument?
Slavík, Lukáš ; Hronza, Martin (advisor) ; Čermáková, Klára (referee)
Some firms, specifically 19,42 %, are reaching a loss after the promotion on the group buying site Slevomat.cz. A possible explanation is unsuitability of Slevomat.cz as a marketing instrument for all types of traders. A crucial factor for business profit is, in many cases, another purchase made by customers for the undiscounted price. The results suggest that on the return of customers to another purchase have a positive effect size of the company, offered type of goods/services, employee satisfaction and the number of newly acquired customers through promotion. An important determinant of customers return has proven to be the profit made by cooperation with Slevomat.cz and the relative discount rate. Contrary the number of sold vouchers has no impact on return of customers. Thus for the advertising company is helpful to set the optimal combination of discount rate and the maximum number of offered coupons.
Analysis of the Aplication of Product Placement in Czech Republic
PLEVA, Milan
The aim of this work is to evaluate the current use of Product placement in film and television production in the Czech Republic, to assess changes in the use of Product placement in connection with new legislation and analyse the topic to propose appropriate measures for improvement in the use of Product placement. The theme is conceived more from the economic point of view and analyse the PP as a marketing tool. The reader gets an in-depth knowledge on PP through literary researches devoted to the PP definition, its history, legislation and audio-visual examples. The main part presents PP as a marketing tool. The chapter shows quite specifically its advantages, disadvantages, and potential impact on viewers. The most important part is the depth interview with representatives of one of the largest media agencies in the Czech Republic, which allows recognizing the entire process from demand to PP contract.
Strategic brand management in social networks
Zinchenko, Yulia ; Kašparová, Eva (advisor) ; Chládová, Martina (referee)
In my bachelor thesis I tried to describe the possibility of the brand support and strategic management in social networks. The theoretical part describes the psychological aspects of the popularity of social networking and includes several studies describing the psychological portrait of the potential users of social networks, which could help companies to understand who belongs to their target group in case of using social networking as a marketing tool. The thesis includes analysys of the social networking environment, so that czech companies of different sizes could understand the use of its potential. The questionnaire, which subject is the use of the social networking environment by companies for commercial purposes, is salso included in the practical part of the thesis. The answers are provided by the representative of Communications and Marketing Department at GE Money Bank Czech Republic, Mr. Jan Vyšehradský. The theoretical part and the example of GE Money Bank describe why it is appropriate to use social networking as a marketing tool, and what results from it can be expected. The main idea of the practical part of the thesis is creating a strategic plan that may be used as a guide to Czech entrepreneurs for establishing, evaluating and managing corporate pages in social networks such as Facebook.
Using the Internet as a marketing strategy
SLÁMA, Jiří
The main objective of this thesis was the accounting concepts and internet marketing, and their interaction. After their explanation of the application to the chosen subject and its analysis. We focused on the analysis of services of the city Jindřichův Hradec, through the website. For a better example then the comparison was made with another entity, in our case the website of county town České Budějovice. After the description of services the website of city Jindřichův Hradec, has accentuated the ever-electronic logging project on the city authority, which is an important element for improving the capacity utilization of the registry department, in our case, the transport department, where the project since 2010 started to work. However, not only for the city and the burden of the registry, but also for citizens of the service is very good and help them with their own time management. The portal website is a good guide for tourists, since it can learn from the current calendar of events and many other useful information. Citizens of city Jindřichův Hradec, with its pages increasingly satisfied with what they sometimes lacked on the form whether certain actions or items that could not be found. For this reason, the proposed measures in the form of a helpdesk, which would complement the existing forum. Thus would arise a compact unit, which would help improve communication with citizens. Pages with the way citizens can be better adjusted and would create a share of participation, of course, with the assistance of trained computer scientists who are permanent employees of the municipality.

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