Original title: Strategické řízení a podpora značky v sociálních sítích
Translated title: Strategic brand management in social networks
Authors: Zinchenko, Yulia ; Kašparová, Eva (advisor) ; Chládová, Martina (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Applied psychology; brand support; Facebook; marketing tool; Social network; strategic plan; Twitter; YouTube; Aplikovaná psychologie; Facebook; marketingový nástroj; podpora značky; Sociální sít`; strategický plán; Twitter; YouTube

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/29285

Permalink: http://www.nusl.cz/ntk/nusl-85787


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2012-02-13, last modified 2022-03-03


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