|
|
Management of Stakeholder Satisfaction with Service Quality of Higher Education Institutions
Schüller, David ; Koráb, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Spáčil, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
|
|
|
Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
|
|
|
Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
|
|
|
Proposal of Communication Plan in First Forest, s.r.o.
Košvicová, Lucie ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
This bachelor thesis deals with the analysis and proposals for the development of the communication mix of First Forest, s.r.o. Thesis is divided into three parts. The theoretical part explains the basic concepts of marketing, the analytical part is about company itself, the current condition the communication mix and the business situation, the last part deals with the design recommendations and amendments to the communication mix, which ensures raise awareness about the company and her service.
|
|
|
Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
|
|
|
Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
|
|
|
Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
|
|
|
Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
|
|
|
Proposal of Communication Plan in First Forest, s.r.o.
Košvicová, Lucie ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
This bachelor thesis deals with the analysis and proposals for the development of the communication mix of First Forest, s.r.o. Thesis is divided into three parts. The theoretical part explains the basic concepts of marketing, the analytical part is about company itself, the current condition the communication mix and the business situation, the last part deals with the design recommendations and amendments to the communication mix, which ensures raise awareness about the company and her service.
|
|
|
Management of Stakeholder Satisfaction with Service Quality of Higher Education Institutions
Schüller, David ; Koráb, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Spáčil, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
|
guest ::
