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Vývoj poptávky na trhu s domy na stromech
Přibyl, Vojtěch
The bachelor thesis focuses on the development of demand on the market for tree houses, including the demand for renting such houses for recreational purposes. The thesis also presents the most used type of tree house construction. Furthermore, the thesis describes the costs involved in the construction of tree houses. The thesis continues with data collected from a questionnaire from companies renting tree houses and from companies building tree houses. Then follows the questionnaire for general public. The thesis concludes with conclusions drawn from the data collected.
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Analýza trhu se stavbami na bázi dřeva
Pospíšilová, Kateřina
The bachelor’s thesis deals with the analysis of the development of demand on the market of wood-based constructions in the Czech Republic. The main goal of the work was a market price survey of offers of wooden buildings according to selected and justified constructions. Furthermore, the work deals with the evaluation of marketability and identification of potentially successful structures in the market segment of the Czech Republic. The work in a broader context compares selected structures of wooden buildings with the prices of houses and apartments of non-wooden structures based on the floor area. At the end of the work there are the results of an exploration of individual companies dealing with the implementation of wooden buildings. The results are based on a questionnaire in which representatives of companies answered specific questions in four areas (construction company – authorized person, construction company – main information, interest in wooden buildings, personal opinion of the respondent). The information obtained will serve to specify the interest of users of the Czech Republic in wooden buildings. The exploration is intended primarily for suppliers of these structural systems.
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Marketingová studie spokojenosti uživatelů dřevostaveb na území Jihomoravského kraje
Čejka, David
The bachelor thesis focuses on a marketing study of the satisfaction of users of wooden buildings in the South Moravian Region. The investigation was designed to the approved wooden buildings between 2015 and 2022. Thanks to the questionnaire, I obtained answers to the individual headings, where I received information about the owners of the wooden buildings themselves. In addition, owners responded based on their experience and expectations of timber-frame construction. I then compiled the results into graphs and commented on them. I compared them with results from previous years. I formulated marketing recommendations for wood building contractors. I evaluated the practical benefits for the timber industry and the construction sector in the South Moravian Region.
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Marketing study of a chosen destination
Gottwaldová, Zuzana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
In the theoretical part of the thesis there are the basic terms defined: before all definition of tourist destination according to different points of view, understanding destination as a product, defining the term destination marketing that includes marketing management, concept, analysis, segmentation, marketing strategy, marketing mix and marketing control. The analytical part of the thesis is particularly dedicated to the destination South Bohemia that is understood as the administrative territory of the South Bohemian region. The analysis is based on general and economic characteristics of the region and characteristics of tourism based on statistical data. The marketing study follows, structure of which is based on the marketing concept theory, that is defined in the theoretical part of the thesis. In conclusion suggestions for improvement and recommendations are formulated resulting from study of available documents, information, statistics and conducted analyses.
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Marketing study of selected tourist attraction
Bílková, Lenka ; Petrů, Zdenka (advisor) ; Hybner, Petr (referee)
To work out this diploma thesis on the theme Marketing study of selected tourist attraction the author has chosen Castle Klášterec nad Ohří. The castle is the most important attraction in the town Klášterec nad Ohří and one of the most visited monuments in the Czech Republic. The castle is a tourist target of almost 20 thousands visitors every year. The task of this thesis is to analyze existing application of marketing tools of this attraction. To resolve this issue will be used the following analysis: analysis of marketing mix, environmental analysis, segmentation of visitors, turnout analysis of visitors and SWOT analysis. The aim of this thesis is, based on the data found out in the analyzes, to make up a concept of further development of Castle Klášterec nad Ohří for the next period which could lead to increase its attractiveness. The diploma thesis is devided into four chapters. The first chapter is devoted to basic concepts of tourism and marketing. Based on the quotes in this chapter, is made the analytical part which applies the knowledge to marketing activities of castle.
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Marketing study of tourist destination - Region Spiš
Ličáková, Lenka ; Valentová, Jana (advisor) ; Kornaj, František (referee)
Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural monuments, sports and recreational facilities and other tourist attractions. This natural and cultural heritage is of transnational importance. Moreover, the unique combination of diverse attractions, which are concentrated in a small area, is the main source of competitive advantage. The thesis is focused on the analysis of conditions for development of tourism and analysis of marketing activities of the region. First, we assessed the primary and secondary offer of the destination. Although it is relatively wide, the problem is its concentration in the larger tourist centers and cities, often poor quality of services or inadequate price for offered quality. On the field of marketing activities, two main ideas for support of the development of tourism are proposed. Firstly, it is a clear definition (geographically) of the region as a destination. Secondly, an existance of a tourist organization that would promote cooperation between individual entities and public sector and create a single marketing strategy for the region Spiš is proposed. Spis region has a great potential for tourism, but needs to use and develop constantly.
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