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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Marketing plan for Czech association Sport for all for the years 2013 - 2015
Sysel, František ; Čáslavová, Eva (advisor) ; Jeřábek, Jan (referee)
Title: Marketing plan for Czech association Sport for all for the years 2013 - 2015 Objectives: The main aim of this work is to draw up a marketing plan for Czech Association Sport for All for years 2013 - 2015. The formed marketing plan includes all steps needed for achieving marketing goals that are part of strategic objectives of the organization during the above mentioned period. Methods: In this thesis the following methods have been used: research into documents, an informal interview, questionnaire survey, SWOT and STEP analyses. All these methods have been employed to obtain information about Czech Association Sport for All. Results: The outcome of this thesis is the marketing plan for Czech Association Sport for All for years 2013 - 2015, which includes all the necessary requirements and thus could be used and inspire the organization in question to implement some marketing activities presented. Keywords: marketing, sport marketing, marketing of non-profit organization, marketing mix
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Case Study of Responsible Together Campaign
Nováková, Lucie ; Pavlík, Petr (advisor) ; Moree, Dana (referee)
The aim of this thesis is to analyze a media campaign called Responsible Together, which is focused on decrease of violence against women. Campaign Responsible Together is created by non-profit organizations that are part of civil society. This thesis brings a description of the creative process of the campaign, it's target group, and communication mix. One part of this thesis also introduces the specifics of marketing in the non-profit field. A case study was selected as a research design because it allows combining more than one method of collecting data. These methods were document analysis, analysis of graphics, and participatory observation.
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Marketing opportunities of the non-profit organization Loono, z.s.
Chmelařová, Barbora ; Koudelka, Jan (advisor) ; Černá, Jitka (referee)
The aim of this thesis is to evaluate the current marketing situation of nonprofit organization Loono, z.s. and make recommendations relating on the marketing mix and marketing communication which would increase awareness of this organization. The thesis is divided into two parts. First theoretical part deals with the definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which the Loono organization, the individual elements of its marketing mix and marketing communication are described. Information based on a meeting with the marketing manager of organization and marketing research was subsequently used in the final evaluation and recommendations relating on the marketing activities of this nonprofit organization. The thesis is concluded with an overal summary.
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Marketing focused on employers by supported employment agencies
Iblová, Veronika ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
Diploma thesis "Marketing focused on employers by supported employment agencies" deals with marketing environment and tools, which are used by agencies in their effort to place disabled people in the open labour market. The first task is description and comparsion of marketing environment and tools. The next objective is to realese recommendations to this area. The theoretical part is focused on: the employers, long-term unemployment of disabled people, principals of supported employment service and marketing theories of nonprofit organizations. In my qualitative research I used following technics: interviews, analysis of documents and comparison. First: I compared two agencies from Rumburk and Liberec. Second: I compared three agencies from Prague. In the last part of my thesis I listed the same and the different components of the five agencies. Conclusions, recommendations and discussion are based on achieved surveys. Keywords: supported employment agencies, marketing of nonprofit organizations, marketing environment, marketing tools, employers.
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Marketing plan for Czech association Sport for all for the years 2013 - 2015
Sysel, František ; Čáslavová, Eva (advisor) ; Jeřábek, Jan (referee)
Title: Marketing plan for Czech association Sport for all for the years 2013 - 2015 Objectives: The main aim of this work is to draw up a marketing plan for Czech Association Sport for All for years 2013 - 2015. The formed marketing plan includes all steps needed for achieving marketing goals that are part of strategic objectives of the organization during the above mentioned period. Methods: In this thesis the following methods have been used: research into documents, an informal interview, questionnaire survey, SWOT and STEP analyses. All these methods have been employed to obtain information about Czech Association Sport for All. Results: The outcome of this thesis is the marketing plan for Czech Association Sport for All for years 2013 - 2015, which includes all the necessary requirements and thus could be used and inspire the organization in question to implement some marketing activities presented. Keywords: marketing, sport marketing, marketing of non-profit organization, marketing mix
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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Support of activities of non-profit organization by a profit organization, their cooperation on organizing a charity event
Kovářová, Veronika ; Riedlbauch, Václav (advisor) ; Rýgrová, Michaela (referee)
The goal of this master thesis is a to establish basic characteristics of events produced by non-profit organizations in cooperation with profit organizations, to assess their management, production and funding problems and to provide solutions to these problems. This will be achieved through detailed analysis of the "Koncert proti konci světa" concert. Another goal is to assess, if the model of cooperation of non-profit and profit sector can generally work. The analysis of the event is carried out with access to internal information sources of the subjects and with guided interviews with the key people of the project. Another part of the thesis is a theoretical definition of non-profit organizations with focus on their classification, marketing and funding.
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Marketing activities of the project help the children
Zemanová, Petra ; Procházková, Markéta (advisor) ; Pekarčíková, Tereza (referee)
The bachelor thesis deals with the marketing of non-profit organizations with subsequent applications to Project Civil Society Development Foundation and Czech Television Help the Children. Thesis is divided into two parts, theoretical part outlines marketing and the non-profit sector in general. In the practical part this knowledge is applied to project Help the Children. In the thesis is conducted marketing research to assessment of knowledge of the project and non-profit sector in the Czech republic. The goal is introduce the project Help the Children, evaluate its marketing and to make its recommendations and ideas for improving activities in the marketing field.
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