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Marketing Strategy of the Selected Company
Veidlichová, Denisa ; Sochor, David (referee) ; Chlebovský, Vít (advisor)
The aim of the master 's thesis is to develop a marketing strategy for a selected company. The selected company is DP Apartments s.r.o., which offers accommodation near the famous mountain resort in Dolní Morava in the village of Červený Potok. The company is at the very beginning of its operation, so establish the right marketing strategy is the key. The sub-goals of the master 's thesis are to establish theoretical starting points, then to analyze the current situation, using the methods of internal and external analysis, communication mix, marketing research and SWOT analysis, and then to create own proposed solution, it means to establish the marketing strategy with regard to potential risks.
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Perception of Attractiveness of Poland as a Tourism Space by Population of Czechia
Kubín, Ewa ; Vágner, Jiří (advisor) ; Siwek, Tadeusz (referee) ; Kowalczyk, Andrzej (referee)
The doctoral thesis is devoted to analyzing the perception of attractiveness of Poland as a tourism space from the perspective of Czech citizens in a broader context of mutual Czech -Polish relations in tourism. The thesis is primarily based on theoretical concepts of geography of tourism and at the same time it also follows other geographical and scientific disciplines. The methodological framework of the thesis benefits from the openness and multi-disciplinary nature of tourism. Part of the thesis was created using traditional methods and techniques applied in geography, among others: questionnaire research among students, structured interviews with employees of travel agencies, semi-structured interviews with representatives of the Polish governmental institutions, and analyses of the Internet and printed sources. Additionally, there were utilized methods and techniques used more frequently in other disciplines, including: Delphi method, SWOT analysis, mystery shopping, analysis of travelogues, Internet sources of information about Poland, and content of textbooks. The empirical part of the thesis serves to realize four main aims. The most important aim of thesis can be considered the identification and evaluation of opinions of selected groups of Czechs on the attractiveness of Poland as a...
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Information as a tool for visitor management in destination (České Budějovice)
VARGOVÁ, Lucie
The main goal of this bachelor thesis was to analyze the information resources and how it is used in management of visitors flow. Further analyze how guides in the destination work with the information and their impact on the flow of visitors due to sustainable development of destination. To achieve this goal, an analysis and evaluation of information sources were made, specifically analysis of the free time section on the official website of České Budějovice and analysis of currently available flyers. The analyzes were based on a qualitative evaluation of ten observers. Then structured interviews with eleven professionals were held (tour guides and head of department of tourism in ČB). The results showed that destination has got a high quality information resources, which help with management of visitors flow. The qualitative research revealed that most of the guides in ČB tend to overlook the importance of sustainable development of tourism in destination and they do not put an effort into informing their clients about ways to sustain tourism. The tour guides underestimate the significance of sustainability of tourism development because of the lack of concern about the negative impact of their activities on the destination. Following these findings, proposals for improvement of tour guides work with information and tour services were made.
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Position of Prague in the congress market
Kremlová, Hana ; Mikeš, Jiří (advisor) ; Jarolímková, Liběna (referee)
The thesis focuses on the congress tourism, situation of Prague and other 4 competing cities. It describes the specifics of marketing in tourism, congress tourism and destination management. Then follows the comparison of destinations and activities of each city convention bureau and the resulting recommendations for the Czech capital.
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Marketing strategy of a selected travel agency
Bydžovská, Kateřina ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis is focused on analysis, evaluation and improvement proposals of a marketing strategy. First, basic marketing terms are defined, strategic marketing principles are explained and tourism market is characterized. Second, the marketing strategy of the travel agency Zájezdy pro děti - CK Ivana Ježková is analysed. On the basis of analyses the improvement of marketing strategy is proposed.
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The Cultural Acractivities in Tourism in the Benešovko Region
PAPEŽOVÁ, Jana
The work I have chosen to research is in the subjekt of cultural activities in the field of tourism around the Benešovsko region. Part of the work involves taking field surveys and analyzing the results, for which the project was created. The bicyclist route and product packet are also included. This destination offers a lot of opportunities for tourist to visit, and the goal is to attract the most visitors to the surrounding area.
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