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Marketing strategy of firm El-Port
Kořenek, Martin ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
This master's thesis is focused on marketing planning and the main task is to propose an efficient marketing strategy for firm El-Port. Theoretical resources of marketing and procedures for marketing strategy proposal are mentioned in the first part. Second part of this thesis is focused on firm El-Port, concretely there is mentioned basic overwiev and description of firm's activities. Current state analysis is also included in this part and it is a main resource for marketing strategy proposal. Final proposal of marketing strategy is described in the last part of this thesis.
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The Proposal for Development of Family Wine Shop in Prostějov
Obořilová, Tereza ; Procházková, Lenka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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The Marketing Mix Proposal
Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Proposal of the Marketing Strategy for ITAB, s.r.o.
Zatočil, Radek ; Smrček, Daniel (referee) ; Heralecký, Tomáš (advisor)
The purpose of this diploma thesis is proposal of marketing strategy for company. The first part is focused on presentation of theoretical knowledge from strategic business management, marketing and marketing strategy. The second part contains introduction of the company and analysis of current state. Diploma thesis also deals with retail market research in Poland, Hungary, Romania, Czech Republic and search for potential customers. Based on analysis the marketing strategy is suggested, leading to improvement of company position on the market and gain of new customers.
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Supply Strategy Proposal in the Selected Retail
Fialová, Nikol ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This thesis describes the design of selected retail supply strategy. Supply strategy was designed according to the theoretical approaches and further analysis of the current state of the retail industry. Outputs of the thesis provide a higher level of serviceability and satisfaction of customers while developing retail business of the particular store.
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Marketing Mix of Retail Trade
Hon, Marek ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The main subject of this bachelor thesis is to create a marketing plan for retail trade. Implementation of these marketing strategies to the company. This company is engaged in selling grocery, meat, meat products and farmer‘s products. The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company itself and its description. The aim of the practical part is to analyze its present state and a draft of the marketing plan.
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Business Plan for a Firm
Burša, Vít ; Křen, Radek (referee) ; Breinek, Pavel (advisor)
The topic of the bachelor thesis is the design of a company business plan; particularly a retail company with focuses on selling wine making supplies in the city of Podivín. The thesis uses theory, provides an analysis of the environment, possible risks and outlines the operation of a newly established company.
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