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Proposal and realization web presentation for logistic firm
Široká, Zuzana ; Neuwirth, Bernard (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis is focused on a logistic firm presentation on the Internet. The thesis briefly introduces web pages design production and their presentation. Spotlight the firm and position improvement in internet search engines is part of the proposal. Storage system and store availability checking over the Internet or mobile phone is another part of the thesis. Finally, each suggestion and its financial contribution is summarised.
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Information Retrieval
Šabatka, Pavel ; Bartík, Vladimír (referee) ; Chmelař, Petr (advisor)
The purpose of this thesis is a summary of theoretical knowledge in the field of information retrieval. This document contains mathematical models that can be used for information retrieval algorithms, including how to rank them. There are also examined the specifics of image and text data. The practical part is then an implementation of the algorithm in video shots of the TRECVid 2009 dataset based on high-level features. The uniqueness of this algorithm is to use internet search engines to obtain terms similarity. The work contains a detailed description of the implemented algorithm including the process of tuning and conclusions of its testing.
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On Collocation Problems in Adjective Entries. Problematic Cases in the Large German-Czech Academic Dictionary
Oliva, Jakub ; Vachková, Marie (advisor) ; Kloudová, Věra (referee)
The aim of the given work was to point out the problems of the collocability of german adjectives in dictionaries and on the basis of the executed analysis to suggest possible solutions which could be exploited in the entries. The primary information sources were the german dictionary Duden and the german-czech dictionary Siebenschein, the secondary ones were the internet corpus DeReKo and the web search engine Google. The dictionary collocations should not be chosen by the criterion of their quantity, but by the criterion of their usefulness. They should exemplify the differences between both languages and they should be used as the assure instance for the dictionary user.
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Relevance Assessment of Selected Sustainability Indicators
Vilhelmová, Zuzana ; Hák, Tomáš (advisor) ; Třebický, Viktor (referee)
Sustainable development research makes use of various indicators for environmental monitoring without really focusing on quality and comparability of these indicators. This paper tries to lay down method of assessment of one of these indicators - the relevance. My method will be used for evaluating the indicators of ECI set - European Common Indicators, ten indicators of the Sustainable Urban Development, established by European Commission in cooperation with European cities. My method of evaluating the indicators is based on searching the keywords. One set of the keywords was specified for each indicator of ECI set and several sets of the keywords were specified for every indicator's theme. I collected data to establish three types of relevance - public, scientific and political relevance. Data for the public relevance were searched on World Wide Web by search engine Google, data for the scientific relevance were searched in the Google Scholar database and data for Political Relevance were searched in several official documents related to sustainable development. Public and scientific relevance were determined as a proportion of number of present keywords for the indicators and for their topics together and number of present keywords for the topics alone. Political relevance was determined as a...
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On Collocation Problems in Adjective Entries. Problematic Cases in the Large German-Czech Academic Dictionary
Oliva, Jakub ; Vachková, Marie (advisor) ; Kloudová, Věra (referee)
The aim of the given work was to point out the problems of the collocability of german adjectives in dictionaries and on the basis of the executed analysis to suggest possible solutions which could be exploited in the entries. The primary information sources were the german dictionary Duden and the german-czech dictionary Siebenschein, the secondary ones were the internet corpus DeReKo and the web search engine Google. The dictionary collocations should not be chosen by the criterion of their quantity, but by the criterion of their usefulness. They should exemplify the differences between both languages and they should be used as the assure instance for the dictionary user.
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Proposal and realization web presentation for logistic firm
Široká, Zuzana ; Neuwirth, Bernard (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis is focused on a logistic firm presentation on the Internet. The thesis briefly introduces web pages design production and their presentation. Spotlight the firm and position improvement in internet search engines is part of the proposal. Storage system and store availability checking over the Internet or mobile phone is another part of the thesis. Finally, each suggestion and its financial contribution is summarised.
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Information Retrieval
Šabatka, Pavel ; Bartík, Vladimír (referee) ; Chmelař, Petr (advisor)
The purpose of this thesis is a summary of theoretical knowledge in the field of information retrieval. This document contains mathematical models that can be used for information retrieval algorithms, including how to rank them. There are also examined the specifics of image and text data. The practical part is then an implementation of the algorithm in video shots of the TRECVid 2009 dataset based on high-level features. The uniqueness of this algorithm is to use internet search engines to obtain terms similarity. The work contains a detailed description of the implemented algorithm including the process of tuning and conclusions of its testing.
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Internet advertising as a marketing tool
Šolín, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This bachelor thesis deals with online advertising as a marketing tool. The aim of this thesis is a proper understanding of the concept of internet advertising and a summary of unwritten rules and recommendations of internet advertising for firms. A theoretical part deals with the marketing mix as an important element of marketing, continued by explaining the concept of online advertising and its three integral parts. These parts consist of search marketing, text ads, billboards. Each of these parts has got a separate chapter explaining concept's essence. At the end of the theoretical part there are models of paying for advertising discussed as well as tools for a measurability of online advertising. A practical part is broken down into two parts. The first part consists of a selection of companies, which are tested by Google Analytics. Results are shown in the examples and clearly interpreted. The second part consists of an evaluation of marketing research. The results are used together with data from measurement to evaluate the hypotheses. Then there are written rules and recommendations as I have mentioned above.
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