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Algorithm for Product Recommendation
Bodeček, Miroslav ; Bartík, Vladimír (referee) ; Zendulka, Jaroslav (advisor)
The goal of this project is to explore the problem of product recommendations in the area of e-commerce and to evaluate known techniques, design product recommendation system for an existing e-commerce site, implement it and test it. This report introduces the problem, briefly examines current state of affairs in this area and defines requirements for a product recommendation module. The concept of data mining in general is introduced. The report proceeds to present detailed design corresponding to defined requirements and summarizes data gathered during testing phase. It concludes with evaluation and with discussion of the remaining goals for this thesis.
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Realization of Electronic Commerce
Zháněl, Jiří ; Poslušný, Marek (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the analysis of selling method for special literature and suggests the solution how to realize electronic commerce in condition of minimal costs. It concentrates on the offer propagation using online tools and social networks, and gives the instruction how to deal with the solution of selling on the internet.
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Methodology of E-commerce Implementation Design
Šmýd, Radek ; Hlucháňová, Alexandra (referee) ; Koch, Miloš (advisor)
Target of this bachelor work is to show the possibility of the design and establishment of an online store at HANZA SPORT plus, s.r.o. company with maximum regard the success of the resulting solution. This work is divided into logical units that describe the various stages in the implementation of the final solution. It also describes the specifics of trading on the Internet, comparing it to trading in the street stores, disassemble various target groups and targeting opportunities in advertising campaigns. The work also shows the problems of communication quality, clarity and speed of delivery of goods ordered.
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Algorithm for Product Recommendation
Bodeček, Miroslav ; Bartík, Vladimír (referee) ; Zendulka, Jaroslav (advisor)
The goal of this project is to explore the problem of product recommendations in the area of e-commerce and to evaluate known techniques, design product recommendation system for an existing e-commerce site, implement it and test it. This report introduces the problem, briefly examines current state of affairs in this area and defines requirements for a product recommendation module. The concept of data mining in general is introduced. The report proceeds to present detailed design corresponding to defined requirements and summarizes data gathered during testing phase. It concludes with evaluation and with discussion of the remaining goals for this thesis.
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Methodology of E-commerce Implementation Design
Šmýd, Radek ; Hlucháňová, Alexandra (referee) ; Koch, Miloš (advisor)
Target of this bachelor work is to show the possibility of the design and establishment of an online store at HANZA SPORT plus, s.r.o. company with maximum regard the success of the resulting solution. This work is divided into logical units that describe the various stages in the implementation of the final solution. It also describes the specifics of trading on the Internet, comparing it to trading in the street stores, disassemble various target groups and targeting opportunities in advertising campaigns. The work also shows the problems of communication quality, clarity and speed of delivery of goods ordered.
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Realization of Electronic Commerce
Zháněl, Jiří ; Poslušný, Marek (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the analysis of selling method for special literature and suggests the solution how to realize electronic commerce in condition of minimal costs. It concentrates on the offer propagation using online tools and social networks, and gives the instruction how to deal with the solution of selling on the internet.
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Marketing of Elderly People
Vojtová, Markéta ; Hesková, Marie (advisor) ; Cabová, Františka (referee)
The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading, which is largely the domain of the younger generation already online.
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The Use of Google Analytics in an E-shop
Jansa, Marek ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarized in any other similar work. It also brings its own perspective on the use of information from Google Analytics to improve the performance of Internet business. The thesis presents the web analytics and the tool Google Analytics in general; it describes the setup and customization of the tracking code and finally it provides a short guide on how to read the visualized data. In the practical part it explores the web content of the Dobra vína's site and its technical aspects, after this it presents the specific settings of Google Analytics for the site and the final chapters analyze the data obtained from Google Analytics and propose adequate measures to take.
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Evaluation of selected e-shops
Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
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