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Internet Marketing
Brounek, Radim ; Chudomelka, Josef (referee) ; Němcová, Zuzana (advisor)
Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.
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Business Plan
Letochová, Kamila ; Ing.Vít Kubíček (referee) ; Sládková, Jitka (advisor)
This bachelor works describes a business plan designed for launching an e-shop with clothes and accessories. The work contains information about the launching and also the analyses of a current situation in the branch and analyses of customers and competitors.
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Business Plan for an Internet Portal Mediating IT Services
Slováček, Jan ; Ševčík, Lukáš (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is a business plan for emerging internet portal mediating IT services. This plan is organized into three parts – theoretical, analytical and proposal part. The theoretical part describes terms that belong into this business area. The analytical part is focused on analysis of the company, competition and market. The proposal part is described as usual structure of business plan. It describes portal functions and marketing mix by which the web portal will be promoted. Then there is described organization plan, risk assessment and financial plan. This business plan will be applied to real practical use.
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Design and Implementation of Internet Commerce
Maťák, Lubomír ; Haluza, Jaroslav (referee) ; Dvořák, Jiří (advisor)
The content of this work is to analyze and design e-commerce for company engaged in the wholesale electric and provision of electric supply for the construction of various projects, both public and private sector. This isn´t a classic form of B2C e-commerce. The concept of this work is designed as a B2B. The main idea is an online communication between supplier and customer and control of the stock and other future orders.
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Gallery of Pictures e-Shop
Hák, Lukáš ; Stryka, Lukáš (referee) ; Květoňová, Šárka (advisor)
The main target of this bachelor´s thesis was create proposal and full realization of Internet business. At the beginning was necessary create theoretic base of all system, find out requirements and summarize information. After it, I performed deeper analysis, inclusive example of use and necessary diagrams. Before implementation I elected suitable technology and performed correction proposal. There has been much view of Internet business and was need elect reasonable compromise among simplicity and good functionality. Work is made on concrete gallery and already find practical usage.
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Project of Internet Business for SATES a. s. Považská Bystrica
Bačík, Matej ; Hovan, Ĺuboš (referee) ; Dydowicz, Petr (advisor)
This bachelor thesis discusses project of internet business for a private company with activities in the traffic sign’s area. The solution is created by the combination of specific needs of the company and market requirements and meets the high standards of quality, effectiveness and functionality. The bachelor thesis delivers solution of internet business, which realization leads to impression of more customers and cost decreasing.
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International Marketing Strategy of the Selected Company Entering the Foreign Market
Berka, Marek ; Urabetzová, Vendula (referee) ; Havíř, David (advisor)
This diploma thesis focuses on designing an international marketing strategy for an e-commerce company that plans to enter the markets of the United States of America, Great Britain and Germany. The work analyzes the current marketing mix and the external environment of the selected company and, based on the information obtained, proposes marketing proposals for promotion and sales in the mentioned markets. The main goal is to create an effective marketing strategy that will enable successful entry into foreign markets for new business. In the final part, our own solutions are presented, which include the company's vision and mission, marketing mix design for individual markets, recommendations for social networks and financial costs for marketing activities. Critical success factors are also identified for achieving successful entry into foreign markets.
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Internet business specifications
Rýdel, Tomáš ; Očko, Petr (advisor) ; Lipková, Helena (referee)
(in English): The main goal of diploma thesis is to describe the internet business specifics with focus of identifying the causes of success or failure of companies on the Internet. At the theoretical level in context of thesis is to characterize the influence of the Internet on business principles and give to the reader a complete picture of its impact on current business. Following the main aim of the theses will need a virtually explore the possibilities which offer 21st century in the integration of modern business tools that allows smoother access to corporate infomation and knowledge and If their effective optimatization is the key to a uccessful business on the internet. The contribution of this thesis is to evaluate the practical challenges for companies which brings continual development of information and communication technologies that can be used for support of decision making in selecting an appropriate combination of business tools.
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