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Efficiency of investment metals and coins analysis
Tůmová, Kateřina ; Musílek, Petr (advisor) ; Stádník, Bohumil (referee)
This project deals with historical precious metals price development as gold, silver, platinum and palladium in connection to analysis of the precious metals investment benefits. There are discussed international market prices and retail prices as well. There is also mentioned the issue of price structure from the premium and other costs point of view, including possible risks coupled with investment. Approximated are also basic terms and forms of investment metals, alternative options of precious metals investment as well. The project also includes the issue of tax investment aspects and other advantages connected to it. Further there is indicated medial disinformation criticism and insufficient legal support for customers investing to the precious metals.
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Marketing Strategy of a Chosen Product on The Example of DuPont
Wojnar, Michal ; Zamykalová, Miroslava (advisor) ; Vacín, Otakar (referee)
The bachelor thesis "Marketing Strategy of a Chosen Product on The Example of DuPont" is aimed at analyzing the marketing strategy and marketing mix of the Elvaloy material which is used in paving segment. The main applied methodology is called situation analysis through which the author compares individual key markets, reviews internal and external conditions of the company and studies the competition. The main objective of the thesis is also to present diminishing differences between industrial and consumer marketing and creation of new hybrid marketing concepts. As a main motive force of this step change is in this case considered globalization and its associated effects.
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