Original title: Marketingová strategie u vybraného produktu na příkladu společnosti DuPont
Translated title: Marketing Strategy of a Chosen Product on The Example of DuPont
Authors: Wojnar, Michal ; Zamykalová, Miroslava (advisor) ; Vacín, Otakar (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: DuPont; globalization; international markets; marketing; paving; segmentation; asfalt; DuPont; globalizace; marketing; mezinárodní trhy; segmentace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/16492

Permalink: http://www.nusl.cz/ntk/nusl-12462


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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