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"Some trees flourish, others die?": Opportunities and Problems of the Video game Canon
BRIXÍ, Václav
The paper attempts to enter current discussions related to the perception of video games as art. The thesis will focus primarily on the emergence of the video game canon, and will trace the evolution of this entertainment industry towards an increasingly institutionalised reception and evaluation of video games. This development will be examined both in academic context, with attention paid, for example, to the emergence of university departments and scholarly monographs on the history of video games. At the same time, the author will focus on non-academic strategies of value creation, such as the operation of the The Game Awards event, or the efforts to establish a normative genre-based system of video game creation and evaluation by game developers, journalists, and emerging critics. Methodologically, the thesis will draw on the theory of the canon of other arts, with particular attention to the development of the film canon as an example of the establishment of a new art and its institutionalization during the 20th century.
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Twitch: Interactive Workshop, Café or Billboard?
BRIXÍ, Václav
The main aim of this bachelor thesis is to analyze chosen live-streaming platform and the term itself. Particular emphasis is focused on the description of Twitch.tv and its functions. An important segment is the stratification of represented content creators into three archetypal groups. The central element of this thesis is the aspect of interactivity, which defines streaming in all of its forms. Based on this author tries to present streaming as an artistic activity and the individual channels as an artificially created space suitable for easy self-presentation.
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Interactive elements in a fairy-tale book for children and youth
HAVLOVÁ, Michaela
Theoretical-practical thesis deals with a fairy-tale book for children, which carries elements of interactivity. Initially, the relationship between story, text and illustration is explained. Furthermore, the thesis deals with fairy tale as a literary genre, which has certain specific elements. Subsequently it deals with book illustration and introduces selected world and Czech illustrator personalities. It also focuses on books by one author and on long-term cooperating authors. Then the following chapter examines interactivity in the book. The last part of the thesis is devoted to the writer Karel Jaromír Erben and his fairy tales, which appear in the elaboration of the book, whose implementation is described in the practical part. The work is supplemented with a picture attachment and photo documentation.
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Multimedia exercise book of art education for pupils of the 2nd grade of elementary school
Miklošková, Kristýna ; Raudenský, Martin (advisor) ; Fulková, Marie (referee)
The diploma thesis deals with the digitization of educational aids in the teaching of art education at the 2nd level of elementary school. The aim of the diploma thesis is to map the awareness of art teachers of the 2nd level of elementary school about teaching art education during distance learning, what resources they used during it and whether a multimedia textbook of art education could be the helpful in this time. The theoretical part deals with the issue of multimedia textbooks, digitization and together with it also current trends in art education, the use of mobile technologies in art education and also the impact of distance learning on education. In the empirical part of the work, in connection with the goal, questions were asked: What is the direction of the form of teaching materials in art education? Where is the development of 2nd grade elementary school textbooks heading with regard to the current need for digitization? Is it even possible to apply the digitization of art textbooks? Would the digitization of teaching materials in art education be beneficial? Within this work, mixed research was carried out. The aim of the research is to map the current interest of art teachers of the 2nd level of elementary school in innovative technologies in art education and the possibility of...
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Stylized 3D rendering
Jenikovský, Daniel ; Kudělka, Vladimír (referee) ; Vaněk, Vojtěch (advisor)
In my work I create a specific technical solution for creating stylized rendering. Rendering mimics the visuals of 90's games, but I add advanced visual effects to their pixel visuals, common to today's titles. It is created for a specific group project - a game, but it is also possible to use it independently of this project and thus implement it (or its parts) into other future projects.
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Comparison of popular didactic weekly magazine for youth (Mladý hlasatel thirties/forties Vpřed forties/fifties)
Meravá, Tereza ; Čeňková, Jana (advisor) ; Suk, Pavel (referee)
Master's thesis "Comparison of popularly educational weekly youth magazines Mladý Hlasatel and Vpřed in 1930s through 1950s" contrasts two youth titles that were published around the WWII. Both titles, connected not only through the editor and father-like figure Jaroslav Foglar, were immensely popular in their time and constitute the phenomenon of journalism for children of that era. Both magazines were published during uneasy times, firstly during the dawn of the war and during the Protectorate of Bohemia and Moravia; secondly, after ten years, during the rise of communists' influence and subsequent Communist coup d'état in 1948. This master's thesis follows my bachelor thesis "Mladý Hlasatel and it's authors" describing history, authors and specifics of this magazine. Master's thesis adds comparably detailed information about the magazine Vpřed, but its main objective is to compare the titles published in "free" era before the WWII and after it, and the ones that were published during the limited freedom of the press during the war and after the year 1948. This work seeks not only to compare the content, authors and information in both magazines, but also to comprehend the contemporary context of that era, observe the impact of ideological and political influences, as well as describe different...
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Content analysis of selected on-line television channels and their uses of entertaining content.
Jelínek, Jiří ; Kruml, Milan (advisor) ; Géla, František (referee)
This master thesis deals with the internet - television media relations, more specifically how selected tv publishers use internet channels to communicate with users. It is based on several previous analysis, which argued that publishers apply old television logic on the internet as well, and therefore they do not use full potential of the new medium. Goal of this thesis was to test this argument, as well as to discover how Czech and foreign publishers use internet websites and social media, and how they approach internet audiences. In order to do so, content analysis was executed, analyzing publisher websites and social media of 20 selected television shows. Based on this analysis user approach of each show and publisher was categorized employing typology of Eugenie Siapera. Due to significant communication differences among shows this thesis also attempted to identify major factors, which shaped the communication.
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Creation of learning objects for interactive whiteboard in math education
Moravcová, Barbora ; Lapeš, Jakub (advisor) ; Vaňková, Petra (referee)
The aim of the thesis on the topic "Learning objects for interactive whiteboard with a focus on mathematics" is to explore theoretical aspects and principles of interactive teaching using interactive whiteboards in teaching mathematics at middle school. Another goal is to create interactive presentations of various thematic units of mathematics curricula for middle schools, and educational at the same time with the documentation for these presentations. Description of theoretical aspects deals with of both the very notion of interactivity and learning object concepts and interactive whiteboard. The bachelor thesis emphasized the need to take care when using the interactive whiteboard teaching traditional didactic principles and these principles are explained in relation to interactive learning. The practical part is dedicated to creating learning objects in the environment of the program GeoGebra and the program SMART Notebook for creating presentations. Result of this work is eight presentations created for the second and third year of middle school to take full advantage of the opportunities the program offers.
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The position and the function of the public service radio in the age of multimedia
Trachtová, Zdeňka ; Maršík, Josef (advisor) ; Köpplová, Barbara (referee)
The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.
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Use of augmented reality in media and advertising
Jakubičková, Dominika ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
This bachelor thesis focuses on the phenomenon of augmented reality and its use in media and advertising. The aim of this study is to provide theoretical background of the augmented reality technology, its position in context of media studies and also to gather informations about a practical use in advertising. The first part contains the definitions of augmented reality and related terms, such as virtual reality, augmented display technology, specialized software and portable or mobile computers. I will also add a summary of the historical development in this field of study. The rest of the theoretical section deals with media and advertising characteristics, especially from new media approach, which is characterized by specific attributes of interaction, participation and marketing features. I will also add the relevant data from the quantitative content analysis of advertising campaigns with use of augmented reality. The results will also serve as basis for the summary of characteristic procedures and trends in the field of advertising campaigns.
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