|
|
A View on Reflection in Nursing and Social Work Education
Čajko Eibicht, Monika ; Lorenz, Walter (advisor) ; Brnula, Peter (referee) ; Vacková, Jitka (referee)
In times of dynamic social changes and uncertainty, reflective practice becomes crucial for social work and nursing. This dissertation examines the epistemological foundations and the multidimensional nature of reflection within professional education from various theoretical perspectives tested through original empirical findings, which aim to prevent the reduction of reflection to a mere technique and instead promote dialogue, interdisciplinary cooperation, and participatory methods. Drawing on phenomenological and critical constructivist approaches deepens the understanding of educators' individual and collective experiences and reflective practices. The structure of the thesis corresponds to three empirical phases. The first phase investigates the characteristics of reflection and its developmental potential using SRIS and PHLMS questionnaires. The second phase, encompassing reflexive thematic analysis of interviews, addresses educators' views on reflection and their methods of promoting reflectivity among students. In the third phase, the work employs Q methodology to process and analyze various perspectives on reflection among educators. This method, still underutilized in the Czech context, allows for a deeper examination of the subjective aspects of educational practice. The participation...
|
|
|
Cognitive Disorganisation and Insight in Schizophrenia.
Toušková Petrásková, Tereza ; Bob, Petr (advisor) ; Ptáček, Radek (referee) ; Roman, Robert (referee)
Tereza Petrásková Toušková - Cognitive Disorganisation and Insight in Schizophrenia 1 SUMMARY Conscious awareness is related to brain activities represented as unita- ry, integrated and changeable processes reflecting binding of diverse modalities of basic neural informational processes and their subjective components. According to recent research disturbances of self- awareness and conscious experience have a critical role in pathophysi- ology of schizophrenia, which in early stages of the disease mainly in- clude overactivation of the HPA axis. Together these studies suggest that the processes of disrupted awareness and conscious disintegration in schizophrenia likely might be related and represented by similar dis- ruptions on the brain level, which in principle could be explained by various levels of disturbed connectivity and information disintegration that may negatively affect usual patterns of synchronous activity consti- tuting adaptive integrative functions of consciousness. In this context, a purpose of the theoretical part of the disertation is to describe basic neu- robiological mechanisms underlying integrative processes in the brain with its complementarily related mental activities including self- awareness and insight reflecting interrelated processes between mind and brain that implicate...
|
|
| |
|
|
Application of insights in commercial communication targeted at women
Dúbravská, Pavla ; Klosová, Anna (advisor) ; Zadražilová, Dana (referee) ; Přikrylová, Jana (referee)
Commercial communications is often accused of stereotyping when picturing women in commercials. To certain extent women expect and ask for "better and easier world" when it comes to advertising. In many cases however women tend to feel simplified. Both from advertising theory and practice insight is crucial for advertising to resonate with its target audience. If the communication is built on well-chosen insight the consumer gets a feeling that the brand understands him better. The main task of this work is thus to give insight into the mind of women as consumers and to find out how women perceive themselves in commercial communication. Two levels, theoretical and practical, are distinguished within this task that were later transformed into specific goals. Foreign literature gives evidence that insight is actually important part of both advertising theory and practice. No literature maps the attitude of practitioners in advertising in the Czech republic. Therefore the first goal is to map the role and understanding of insight in the Czech republic. To research this topic 12 in-depth interviews with advertisers and practitioners from communication and research agencies were executed. The in-depth interviews confirm the importance of insight also in the Czech republic. Second specific goal of the thesis is to map what kind of advertising Czech women consider as insightful. For the research purposes the insightfulness of communication is transformed into self-identification with media and commercial content. In the first part of this research respondents were asked to come up with content that evokes a feeling of understanding and self-identification. The research also verifies two hypotheses. H1: Stereotypes in advertising bother women. H2: Insights created in foreign countries can be applied in the Czech market. 200 women were interviewed through online questionnaire. As a stimuli television commercials with chosen parameters were used. It was found out that the self-identification with media content came through the identification with the main heroine, identification with realistic situations and through humour. The first hypothesis is not confirmed by the research. Women were not really bothered by stereotypes in advertising according to the research. The second hypothesis is not confirmed either. Foreign insights cannot be automatically used in the Czech market. There are national and cultural differences that need to be taken into account. The thesis is divided into 7 chapters including the introduction and the summary. The benefit of this work on the theoretical level is seen in mapping the topic in its complexity. The practical contribution is seen in how the work assesses insights, its creation but also expectations of the subjects in the market.
|
|
|
Communication strategy of the product Frisco
Kubovčíková, Veronika ; Mikeš, Jiří (advisor) ; Seda, Michal (referee)
The diploma thesis deals with communication strategy of the product Frisco. It evaluates the strategy and proposes a new concept of communications. Evaluations data has been provided by Atmosphere and MML TGI companies for the period of 2010 and partially 2011, further use of the data is not allowed without the approval of the providers. Following software has been used for the analyses and for the creation of the new concept of communication: Yetti, Data Analyzer, Mamut, Golem, Medplan and custom internal tools made by media agency Carat Czech Republic, s.r.o.
|
guest ::
