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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Analysis of Corporate culture of ČEZ a.s.
Šabatková, Jana Daniela ; Koudelková, Petra (advisor) ; Shavit, Anna (referee)
The thesis called "The Analysis of Corporate Culture in CEZ" is mapping the tools and analyzes the processes of Internal Communications, which are the drivers of Corporate Strategy and shape the Corporate Culture of the company. The thesis is divided into two parts. The first part deals with theoretical approaches to Corporate Culture and Internal Communications, including their definition, implementation and applied tools, based on a search into work by domestic and foreign academics and practitioners of Corporate Communication and PR. The second part focuses on the factual description of the functioning of the Corporate Culture, the processes which affect the creation thereof, and, above all, on the analysis of ČEZ a.s. attitude towards the Corporate Culture and the efficiencz of its practical implementation through the Internal Communication channels. The synthesis and analysis provides some recommendations for the improvement of the processes forming the Corporate Culture.
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Corporate identity and image of non-profit organization
Kocourková, Adéla ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Image analysis of a selected travel agency
Hostašová, Olga ; Petrů, Zdenka (advisor) ; Navrátil, Josef (referee)
The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
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