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The Proposal for Improvement of Services in the Myslivna Hotel
Izák, Filip ; Mazuch, David (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.
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Proposal for Improvement of Services in the Hotel U Hraběnky
Kumbárová, Ludmila ; Píza, Petr (referee) ; Mikulec, Luděk (advisor)
The thesis deals with the issue of enhancing the quality of providing services at a real hotel in Telč, the Vysočina Region. The hotel is in need of certain adjustments in purpose to improve current services. When processing this thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the hotel. In the proposal part I presents series of suggestions that could recondition provided services, and therefore, draw attention of more customers. It is indisputable that a considerable amount of money would be necessary to invest first. However, the returnability should bring overal effect in prosperity of the whole hotel.
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Cost model for setting a bed price in an accomodation facility
Baňková, Tatiana ; Špičák, David (advisor) ; Krupička, Josef (referee)
The Bachelor thesis is focused on bed pricing in hospitality industry. The main aim of the thesis is to create an idea to optimalize the current pricing sytem in a chosen accomodation facility. The thesis is divided into theoretical and practical section. The theoretical part is focused on clarifications of cost terms and the issue of costing. Furthermore, it describes the importance of hospitality industry in Czech Republic, as well as frequent methods used for pricing beds. The chosen accomodation facility, analysis of its costs and current costing system is introduced in the practical section. The core of the chapter is to practically compare different pricing methods and to choose the most suitable one. In the end of the thesis the break even point is calculated and seasonal calendar for presenting a market price of beds is created.
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The Proposal for Improvement of Services in the Myslivna Hotel
Izák, Filip ; Mazuch, David (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.
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Proposal for Improvement of Services in the Hotel U Hraběnky
Kumbárová, Ludmila ; Píza, Petr (referee) ; Mikulec, Luděk (advisor)
The thesis deals with the issue of enhancing the quality of providing services at a real hotel in Telč, the Vysočina Region. The hotel is in need of certain adjustments in purpose to improve current services. When processing this thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the hotel. In the proposal part I presents series of suggestions that could recondition provided services, and therefore, draw attention of more customers. It is indisputable that a considerable amount of money would be necessary to invest first. However, the returnability should bring overal effect in prosperity of the whole hotel.
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Service-Profit Chain v hoteliérství
Sýkorová, Kateřina
Sýkorová K., Service-Profit Chain in the Hotel Industry. Thesis. Brno: Mendel University in Brno, 2015. The aim of this thesis is to demonstrate the theory of a Service-Profit Chain in the hotel industry. The thesis is divided into two sections -- theoretical and practical. The theoretical part describes each of the particular links of the chain such as employee satisfaction, motivation, place of work, work performance, engagement and so on. Another important link of the chain involves guests, their satisfaction, and loyalty. As the research includes a questionnaire survey, the theoretical section describes both how to create a questionnaire and also how to evaluate it. The practical section of this thesis demonstrates the questionnaires, process of interviewing and evaluation of data. This area of the thesis also presents an interpretation of results and further recommendations.
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Marketing a jeho využití v hoteliérství
Piteráková, Leona ; Kovář, František (advisor) ; Kovář, František (referee)
Potřeba a vývoj marketingu v hoteliérství. Tato dříve opomíjená oblast je dnes již samozřejmou součástí dobře fungujícího hotelu. Hotelový provoz náleží do sektoru služeb, který byl v minulosti obecně velmi podceňován. Po pádu centrálně plánované ekonomiky došlo v České Republice k velkému rozvoji i v tého oblasti. Organizace vstupující na trh začátkem devadesátých let neměly vůbec žádné zkušenosti s marketingem služeb a mohly se učit pouze ze svých úspěchů a omylů. Záhy díky vstupu silných a zkušených zahraničních firem na náš trh zesílila konkurence a tím došlo i ke zlepšení celkové nabídky služeb.
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