|
|
Consumer behaviour toward to healthy food
POLÁKOVÁ, Alžběta
The thesis deals with the motivations that consumers may have for buying healthy food. Shopping, as an act, was viewed by the Theory of Planned Behavior, which perceives intentions (in my case, the intention to buy healthy food) as a connection of 1) the norms that the individual holds, 2) with his attitudes, and 3) his possibilities to influence reality. These intentions then result in the purchase itself. In the thesis I present several ways in which healthy food can be defined, but at the same time I let the definition be determined by the respondents themselves. The method for the practical part of the work were questionnaires, partly with open answers, which were analyzed qualitatively by coding. The results of the research are retroactively inserted into the presented theory.
|
|
|
Business Plan for Bio-plant Production
Krakovková, Lenka ; Milichovský, František (referee) ; Bayerová, Vladimíra (advisor)
The thesis is a proposal of the business plan for the SANDDORN Company Ltd., which will deal the growing sea-buckthorn, processing and subsequent sale of products produced from it. The company intends to enter the health food market, with specialization in the production of organic food. The thesis consists of several parts, where you can find the presumptions of the enterprise success, financial planning, and design of sequential steps for the implementation of the company.
|
|
|
Business Plan-Establishment of a Small Business
Zbranková, Eva ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.
|
|
|
Segmentácia spotrebiteľov podľa vztahu ke zdravej výžive
Čelináková, Alexandra
The diploma thesis deals with the segmentation of consumers according to their relatio-nship to healthy food. The aim of the work is to identify individual consumer segments on the health food market and draw conclusions and recommendations for the sellers of health food based on the information found. In order to fulfill the goal, an analysis of the health food market was developed, based on which the development and current situation on the health food market was determined. A questionnaire survey was conducted to find out the motives and behavior of consumers in relation to healthy food. Based on the results of the questionnaire survey, the factors that influence consumers when purchasing healthy food and also the reasons that discourage consumers from purchasing were identified. According to the results of the questionnaire survey, segmentation was carried out using cluster analysis. Based on the knowledge gained, five segments were created on the health food market. Recommendations aimed at individual segments were set for sellers on the health food market.
|
|
|
Czech public on homesteading and gardening - June/July 2023
Kyselá, Monika
A significant part of the regular CVVM Our Society survey conducted in June and July 2023 was dedicated to the topic of homesteading and gardening.\n\nThese topics are part of the activities of the Institute of Sociology of the CAS within the framework of the AV21 Food for the Future Strategy.\n\nSpecifically, we investigated whether people engage in various activities related to subsistence farming, whether they produce their own food (fruits, vegetables, eggs, meat, etc.) and if so, where and why, whether people who grow or produce something in their households give these products to someone or exchange them with someone, or with how many people.\n\nWe were also interested in the other side of the story, i.e. whether people themselves receive home-grown or home-produced food from someone.\n\nLast but not least, we also looked at how bio-waste is managed and how the current food supply compares to ten years ago.\n\nAbout half (47%) of people grow their own food in their garden, 7% in their flat or on their balcony.\n\n\nThe most important reasons why people produce their own food are obtaining healthy food (25%), fresh food (24%), saving money (19%) and that it's a hobby (15%).\n\n\nMore than two thirds (69%) of people give or trade some of what they grow or produce in their household to someone.\nPeople are most likely to receive home-grown food from close family members (55%) and friends (50%).\n\n\nThe most common way of managing bio-waste is to use brown bins (57%), and almost half of people compost bio-waste in the garden (47%). Around a quarter of people who sort bio-waste in their household take it to a collection yard (26%) or give the sorted bio-waste to animals (25%). Less than a fifth use bulk containers (18%) or donate it to someone else (17%). The use of vermicomposters (5%) and community gardens (1%) is very marginal.\n\n\nHalf (49%) of people work in their garden on a regular basis, i.e. at least once a month during the season, a third (33%) go foraging for mushrooms, berries or herbs, and 12% keep domestic animals.\n\n\nMore than two-fifths (41%) of respondents believe that their household food supply has not changed between now and ten years ago.
|
|
| |
|
| |
|
| |
|
| |
|
| |
guest ::
