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How marketing activities influence children´s eating habits
Jirásková, Eliška ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis aims to determine whether Granko is one of the trends in breakfast drinks, and to what extent are marketing activities affecting the consumption of Granko. The theoretical part deals with marketing and marketing communications with its typical instruments. Then I deal with advertising and the restrictions imposed on a person under 18 years of age. It is followed by description of the target groups, including the methods used to reach children and the impact of advertising on children's segment. In the next chapter, I resolved the eating habits of children and the trend in consumption of milk. The practical part deals with marketing research. Primary data were obtained by questionnaire survey. From the evaluated data I derived the conclusion that Granko is weekend breakfast trend today.
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Eating habits of pupils of eighth and ninth grade at elementary school
RYGLOVÁ, Petra
This diploma thesis describes eating habits of pupils at elementary school. It mainly focuses on results of bad eating habits. The first chapter describes eating habits of pupils. The second chapter characterizes the age group 13 to 16 years. The following chapters are focused on eating disorders (in general and also specifically on anorexia nervosa and bulimia nervosa), individual and social factors influencing the disorder and disease prevention. The practical part informs about the results of the research focused on pupils of the eighth and ninth grade at two elementary schools in Třebíč region. The aim of the research was to find out whether pupils are satisfied with their figures and what the main source of information about eating disorders is for them.
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Comparison of eating habits at students of the Faculty of Health and Social Studies
FILIPOVÁ, Petra
A theoretical part is focused on basic conceptions of alimentation, on influences affecting the nutrition and on various dietary components and their significance. Among others, this part emphasizes a proper nutrient intake and dietary guidelines. Three aims were defined in the practical part. The main objective was to determine eating habits of students from University of South Bohemia in České Budějovice, Faculty of Health and Social Studies, whether they eat in compliance with the proper daily intake of calories and nutrients. Then to find out what leads students to an incorrect diet on the basis of found values to propose a healthier way of eating. In order to achieve the defined aims I used a qualitative research, an interviewing method and a technique of a semi-structured interview with 10 students. The interviews were made in the second part of February 2011. Four days were recorded at all respondents, beginning from Sunday. After the interviews were analysed and evaluated, I found out that 9 of 10 respondents have noticeable fluctuations of the daily caloric intake. At 10 respondents I recorded an irregularity of meals, a deficiency in fruits and vegetables intake and therefore a deficiency in vitamin C. The semi-structured interviews showed that 8 of 10 students had a redundant intake of proteins which could have negative impacts on the body. A choice of food at 9 of 10 students has been determined by price. 10 students do not have any health restrictions of the food intake. The research showed that while studying at the university the eating habits at 1 student of 10 changed positively, at 2 students there was no change and at 7 students the eating habits became worse. The bachelor thesis could be used for a better orientation in the given issues which point out errors in the alimentation and it will offer an extension of awareness at the lay and professional public.
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How marketing activities influence children's eating habits
Lipková, Jela ; Ryšavá, Monika (advisor) ; Štědroň, Bohumír (referee)
This bachelor thesis aims to determine what is the impact of marketing activities on children, especially advertising, by creating the eating habits. The theoretical part deals with marketing communications and particular types of marketing communication tools. Further it focuses on the most famous communication tool, advertising and its effect on the children. In the theoretical part also deals with consumer behavior and factors that affect the individual consumers in the buying behavior, where this section will focus on children as consumers and customers. The last part deals with the eating habits of children and factors that affect their creation. The practical part contains own research, where by results of the survey were from primary school children received and evaluated information and finally arrived at the conclusion.
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Eating habits of Primary School Pupils in the Region Písek
MOUDRÁ, Táňa
The main objective of this bachelor thesis was the exploration of the primary school pupils' eating habits. The first task was to review the available sources and definite the basic terms. This task is treated in the theoretical part of the thesis. The following step was the selection of convenient primary schools and the particular research. I also had to write a letter for the children's parents because they had to approve the research. It was necessary to reduce and evaluate the reports. Some of them were useful for the research. The correctly completed forms with three-day records were evaluated into the electronic tables by the nutrition program available at the website www.flora.cz. I was primary interested in the energy intake of he researched group and in its macronutrients intake. The collected data were processed in the practical part of the thesis. The practical part contains for example the comparing of the researched schools. It compares the energy entry in the labour days and at the weekends. There also can be found the summary of the most often consumed drinks and meals. According to my opinion this thesis could be useful in the process of the menus set-up and its modifications.
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Probe into the eating habits of Roma socially excluded in the location in České Budějovice
URBANOVÁ, Magdalena
The theoretical part describes the general basis for the diet, then eating habits of Roma living in socially excluded localities and changes in their eating habits over time. The practical part follows the eating habits of Roma living in the socially excluded area in the Czech Budejovice, specifically in the street V. Volf. The data were collected through semi structured interviews (qualitative data collection). A total of 10 interviews were conducted with respondents living in the socially excluded area in the Czech Budejovice Máj on a housing estate in the street Volf V, which is defined in the analysis of socially excluded Roma localities and communities in the Czech Republic and absorptive capacity of organizations working in this field (2006). The interviews are recorded using case studies and subsequently evaluated.
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Excess weight and obesity in the child age
FEDROVÁ, Vendula
This Thesis deals with the problem of excess weight and obesity in the child age. The problem of child obesity is described in detail and subsequently divided. The work deals with the causes of origins of excess weight and obesity in children; subsequently it describes the diagnostics of excess weight or obesity in children. Further, it describes various types of obesity, treatment and obesity prevention. The methodical part was elaborated with the help of the quantitative research. The data collection technique was utilized in the questionnaires for the primary school children from 4th till 9th classes. The aim set for the Thesis purposes was to map the problem of excess weight and obesity of primary school pupils both in the town and the country in 4th till 9th classes; mainly their eating habits and movement activities. This aim was fulfilled. In accordance with the aim hypotheses were set. The hypothesis 1 was: Excess weight will increasingly grow in children with bad eating habits. On the basis of the research this hypothesis was disconfirmed. The children with the considered problem have almost the same eating habits as the children with normal weight. The hypothesis 2 was: Excess weight will increasingly grow in children with low movement activities. On the basis of the research this hypothesis was partially confirmed. The children with the considered problem take part in sport bees 20% less frequently. In the remaining questions regarding movement activities, the evaluated results are almost the same for both categories of children. The obesity problem is not avoiding even the present time, either. Obesity has become a serious problem in all developed countries where the Czech Republic belongs as well. This problem does not involve the adult population only. Recently, we can meet with excess weight or obesity in children more often. Number of children with excess weight in this country keeps growing. This thesis of experts is confirmed even by the survey performed for this Thesis purposes. It is quite clear from the results that no fewer than 140 children, which equals 20 % from the sample surveyed, have the problem with excess weight or obesity. The allocation of excess weight and obesity problem was as follows. The highest obesity occurrence was within the age category of the 12-year-old, where 14 % recorded the excess weight. Within the age category of the 15-year-old 12 % recorded obesity. Of the total number with excess weight the total 38 % boys live with excessive weight and 25 % suffer obesity. As for girls, 18 % suffered excess weight and 19 % of them were obese. When comparing children with excessive weight in the country and the town it is obvious that in villages there are considerably more children having the problem of increased weight. 68.5 % village children with obesity or excessive weight against 31.5 % children from towns. Obesity of children is a problem of societies in a lot of countries. However it is just unsuitable eating, life style, in particular lack of movement which in the absolute majority bear their shares in the redundant kilograms. Therefore prevention is very important. Such prevention should be aimed at children and their parents from the babyhood.
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Rational Nutrition in Generation 50 plus
KOČOVÁ, Lenka
The title of this oliploma work signifies that it treats the nutrition issue of people falling unaler generation 50 plus. The topic was focused on the eating habits and drinking reginen with people at the range from 50 to 65 years of onge. The research tends to generation 50 plus acceptance and willingness to adapt to the diet arrangements. The question of health education and the attitude to the rational nutrition in this generation has also been mentioned. We should pay more attention to these points of issue because nutrition generally has a great number of impacts on the agring process of organism and therefore on the quality of people´s old age, too. This work tends to find out how generation 50 plus has faced up to taking meals according to the rules of the rational nutrition.
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