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Specifics of the communication activities on the example of cultural non-profit organization Archa Theatre
Shin, Mayya ; Hucková, Barbara (advisor) ; Kubaš, Mario (referee)
The thesis is focused on the specification of the communication activities of non-profit non-governmental organization Archa Theatre o.p.s. The aim of it is to analyze, evaluate and compare communication activities of the organization, their strategies and tactics and then assign a proposal for its improvement. The theoretical part specifies a differences of communication features for the non-profit sector. The part is followed by a description of each element in the structure of communication mix. The practical part applies theoretical data and information to a specific example of the Archa Theatre. It is also dedicated to further detailed analysis of the impact of the communication activities of the theater. Thesis also includes set of advice, comments and recommendations in order to increase efficiency and effectiveness of these impacts in the future.
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Conception of a Transformation of the Prague’s Theatre Studio Ypsilon
Němečková, Tereza ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
The bachelor thesis deals with a problem of the transformation of Pragues's theatre network. Firstly, the theoretical part is focused on analysis of a financial and legislative support of Czech theatres. Measurement of support originates in their position and role in Czech society, especially during forming of modern Czech nation. It describes current governmental cultural policy and Prague's conception of cultural support. Subsequent practical part includes characteristic of legal forms and their influence on financing, administration, control and dramaturgy of the theatre. The practical part also deals with the position of Studio Ypsilon in Prague's theater network and it is analyzing its current situation in economics, personnel and artistic terms. The results are compared with chosen organizations of various legal forms. The goal of the bachelor thesis is to create a practicable transformation model of Studio Ypsilon, based on the analysis and criticism of the advantages and disadvantages of the considered options.
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Archa Theatre visitor analysis
Zeman, David ; Černá, Jitka (advisor) ; Hrab, Ondřej (referee)
This work deals with marketing research of the visitors to Archa Theatre. The aim is to define who these visitors are. To achieve the goal quantitative research was done, based on data from approximately 500 respondents. The research was conducted by questionnaire. The analysis is comparatively based on the current data, alongside previous investigations. Both SWOT analysis and competitive analysis help to understand the cumulative data, thus allowing the author to accurately characterize the theater.
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Preschool children and theatre performance
HLAVSOVÁ, Tereza
This bachelor's thesis examines the preschool children and theatre performance. The aim of this work is discover whether children benefit more from a theatre performance they themselves playact in, or from one which they watch. The thesis also focuses on behaviour and dressing of children in theatre premises. The theoretical section of the work focuses on definition of the term 'drama' and it's various parts. Further, it examines emergence and history of drama and dramatic guilds. In this section, drama is subdivided into two parts: acted theatre and puppet theatre. The practical section uses observational and conversational research methods to investigate reactions and behaviour of children during a performance, which they either take part in or watch. It further focuses on child behaviour in the premises of kindergarten and theatre, where the performance takes place.
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Theatre as a fine art medium
Täubelová, Kristýna ; Kalfus, Pavel (advisor) ; Preková, Jana (referee) ; Matásek, Petr (referee)
In my thesis I am analyzing scenographic creation from the point of view of the fine artist, who is working with tools typical for the theater, which means that they are using theater as a fine art medium. This also touches upon a specific trend in contemporary theater practice, in which there is an intermingling of fine art and theatrical elements
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Theatre as a media
Žantovská, Irena ; Císař, Jan (advisor) ; Hyvnar, Jan (referee) ; Huk, Jaroslav (referee)
Dissertation thesis was focused on issue of theatre as a media communicationand contemporary position of theatre communication in the context of other media. Thesis was focused mostly on specificity of theatre performance as a unique act between the stage and auditorium. It was divided into theoretical and research part. Theoretical chapters went into characteristics of the theatre as a way of communication and theatrical communication as a unique social interaction, unique features of theatrical communication, problems of the audience with accentuation of theatre-goers argument as an anthropological quality and mapping of social determinants of contemporary theatre work
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Is it possible for a theatre to become a cultural centre?
Šesták, Jiří ; Gajdoš, Július (advisor) ; Srstka, Jiří (referee) ; Herman, Josef (referee) ; Gregorini, Jindřich (referee)
This thesis ? within the efforts to research implications and range of cultural management issues employed in theatre ? attempts to answer the question in the title: Is it possible for a theatre to become a cultural centre? Gradual clarifying this aim, the connections and both immediate and oblique assumptions of such a tendency interconnected with the issues of an open-air theatre space, specifically the possibilities of Revolving Theatre based in chateau gardens in Cesky Krumlov. In my opinion the invention of the scenographer Joam Brehms owing to its original contribution to European theatre includes the possibility of how to get closer to reaching the aim I have kept thinking about through development of those which have emerged from the history of South Bohemian Theatre. The role of an artistic director and also the position of a director in South Bohemian Theatre made me consider further the issues regarding the management of a complex theatrical organism, especially on the changed market conditions.The issues of management in an artistic or cultural institution and various solutions of which I learned myself first as an actor and later on I have had to make myself in various situations in my managerial positions formed the other part of my studies.
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