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Queen move: gender stereotypes and their medialization
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
The thesis analyzes gender in the TV program Queen (Tah Dámou). In theoretical part of the thesis, basic concepts related to gender, gender stereotypization, medialization and social construction of reality are defined. The TV program is characterized through the reasons of its origin, genre, program orientation and viewership. The metodological part formulates research questions, methods of data collection and analythical methods. The methods chosen are semiotic and discourse analysis. In analaytical part, the methods are applied. Discourses and non-language signs appearing in Queen move are described. The thesis shows, how the program constructs males and females and their differences. Other goal of the thesis is to find which gender stereotypes and heterostereotypes are found in Queen move. The last part summarizes the findings from analytical part.
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A threat of state bankruptcy as a basic element of the czech electoral media agenda
Vávra, Jan ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
Václav Bělohradský stated (Právo, July 3, 2010) that "'Greece' was one of the biggest pre-election lies in political history of this country." The aim of this thesis is to examine the role media played in the alleged "pre-election lie": how set the agenda(or drew on the topics) and how pre-election discourse involved the theme of state bankruptcy in the country, whose bonds were according to Bloomberg two months before parliamentary election in 2010 the eighth safest in the world. I examine the content of the most widely read weeklies Reflex, Respekt and Týden, respectively their May 2010 issues (election-month). I will proceed from the assumption that weeklies have the greatest potential to put events into the relevant context, and thereby significantly shape the discourse. This thesis uses the discourse (focusing on its ideological character according van Dijk's evidences) and semiotic (using the theory of Roland Barthes) analysis to detect any mythological elements concerning political parties and ideas in connection with the threat of state bankruptcy. The theoretical part focuses on the possible political consequences of media manipulation especially in the electoral process. I consider inspiring for the needs of this thesis evidence of the German sociologists Jürgen Habermas (of universal pragmatists)...
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Immigrants in the Czech Republic, discourse analysis of their images
Seidlová, Jana ; Suša, Oleg (advisor) ; Buriánek, Jiří (referee)
The work aims to describe field of discourses, where the texts and talks about immigration (more concretely about immigrants in the Czech Republic) are created. The theoretical part describes the notions of nation and identity; it also provides a brief description of the explanatory models of migration and describes the universalism and particularism dichotomy in the immigration policies. Moreover it elaborates a concept of the multiculturalism as a discourse and construction. The concept of discourse is firstly explained in broader theoretical context, with reference to issues of language, power and ideology; secondly in its methodological consequences. Author also gives an account of linguistic tools (modality), and concepts of related sciences (binary opposition, ideological square). The analytical approach is based in the frame of the Critical discourse analysis. An important conclusion is the revelation of the risk as a discourse which legitimates the power and dominancy over immigrants. According different strategies regarding the risks' construction, three main categories in the field of discourse was considered: opportunity, ambivalence and threat. For the further study the author recommends to investigate the field of key actors who has a power to create and shape the discourses in this field.
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The role of the Czech public media in the pension reform discourse
Tomíčková, Adéla ; Háva, Petr (advisor) ; Mašková, Pavla (referee)
The thesis 'The role of the Czech public media in the pension reform discourse' aims to provide a critical reflection on the role of the Czech Television and the Czech Radio in the debate over the changes in the pension scheme of the Czech Republic. The principal method used for that is the discourse analysis, which comprises quality and quantity analysis of the media output, interviews and personal observation. The research project focuses on the context the debate over the pension reform occurs and how it is presented in the public media. The theoretical part summarizes the theoretical concepts used in the research project, i.e. concepts from the field of public policy, social policy, mass communication and discourse analysis. The empirical part examines the institutional development of the pension reform, its variations in political, scholarly (Czech and international) and public discourse. The major part of the research project is based on the discourse analysis of the pension reform discourse in the Czech public media. The role of the public media in the pension reform discourse is deduced on the basis of the theoretical and empirical parts.
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Vaclav Klaus and "nature"
Dvořák, Ondřej ; Novák, Arnošt (advisor) ; Slačálek, Ondřej (referee)
Thesis is based on the views of authors of sociology of knowledge (Berger, Luckman, Bourdieu) and authors of discourse analysis (Foucault, Fairclough). The central assumption is that knowledge is socially constructed and that this construction has its strong ideological and hierarchic aspects. Author is analyzing books and texts of Vaclav Klaus using the critical discourse analysis. Author is convinced that Vaclav Klaus has a substantive influence on public opinion in Czech Republic. Also author is convinced the struggle in the discussion over environmental topics is based in different basic assupmtions of discussion participant. Thus author decided to analyse the Vaclav Klaus's basic assumptions for the notions of nature and environment.
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Social meanings of local food and its consumption
Loučímová, Barbora ; Zagata, Lukáš (advisor) ; Jiří, Jiří (referee)
Farmers markets, system of bio-boxes, community supported agriculture, yard sale and stores, is a summary of alternative forms of selling local food which can be found on our market. On the other side the newly established sections or shelves in supermarkets are
starting to provide and include local food in their product range only after consumer pressure.
Local food does not fall into one particular definition. Each of us under this designation can specified to what extent or distance of locality means to him. These foods have several advantages over conventional foods. Among the advantages is included growing in the Czech Republic, the absence of imports from distant countries, harvesting food at the time of ripening and more.
Labeling, labeling method itself and the importance of brands is described in chapter political viewpoint.
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Role of the chancellor in the foreign policy of the Federal Republic of Germany: Angela Merkel
Farská, Kateřina ; Druláková, Radka (advisor) ; Dubský, Zbyněk (referee)
This master thesis is concerned with the role of the chancellor in the foreign policy with respect to the institutional possibilities that the German political system provides him, and also with respect to the personality of the chancellor - it strives to answer the question, if it is possible to identify the personality impact in the chancellor foreign policy positions. As the case example the current chancellor Angela Merkel has been chosen, who serves for a period long enough to carry out the research and who is at the same time well-respected personality abroad. The thesis comes to the conclusion that the chancellor has the rights to intervene in the foreign policy and uses those rights. By means of the discourse and content analysis of chancellor's speeches it has been possible to identify foreign policy preferences of the chancellor which can be associated with her personal life experience.
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Russia in foreign policy of Slovakia and the Czech Republic
Lojanová, Jana ; Druláková, Radka (advisor) ; Cibulková, Petra (referee)
The main objective of the thesis is to analyse different presence and perception of Russia in discourse of political figures in Slovakia and the Czech Republic since accession of both countries to European Union till 2013. First part of the work is theoretical and introduce main methodological foundations of the thesis, i.e. basics of discoursive analysis and selected approaches to discoursive analysis. In second part of the work, the author identifies main individual discourses intepreting Russia in various positions, which can be found in public discourse in selected countries. Third part of the work provides chronological overview of development of discourse on Russia in relation to various historical events explicitly or implicitly concerning Russia. Final chapter then provides comparative analysis between the discourse in Slovakia and the Czech Republic.
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Russia's Foreign Policy Change in the First Decade of the 21st Century
Valentová, Emilie ; Druláková, Radka (advisor) ; Kratochvíl, Petr (referee)
The aim of the diploma thesis is to identify Russia's Foreign Policy change in the first decade of the 21st century. It focuses on the three most important strategic documents of the Russian Federation, the presidential decrees signed by Vladimir Putin and Dmitri Medvedev (The Foreign Policy Concepts of the Russian Federation from 2000 and 2008, The National Security Concept of the Russian Federation from 2000, The National Security Strategy of the Russian Federation from 2009 and The Military Doctrines from 2000 and 2010). Through Discourse analysis it concludes that Russia has moved to strenghtening norms of international law and multilateral cooperation between the years 2000 and 2010, it no longer uses confrontational expressions and prefers a multi-vector foreign policy accenting the Asian vector. Russia also proves to be more self-confident and ambitious. We expect a more active role in the world affairs from Russia in the second decade of the 21st century.
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