|
|
Gastro-diplomacy of France: traditional "brand" and modern trends
Koptišová, Evelína ; Tomalová, Eliška (advisor) ; Matějka, Ondřej (referee)
Gastronomy belongs among the important elements of the French national identity and at the same time it is one of the main tourist attractions. Which place and why does the gastronomy have among the modern trends of public diplomacy and how is the French gastro-diplomacy formed on the online social media? There are certain long-lasting tensions visible in the French gastronomic discourse, for example between the Republican idea of unity and the foreign policy strategy of supporting diversity. However, historical research shows that these aspects are not excluding one another, they are more like two sides of the same coin. Gastro-diplomacy is then understood as a narrow dimension of the foreign policy, namely as a part of public cultural diplomacy. In the framework of contemporary French gastro-diplomacy, it is possible to observe the employment of modern instruments, such as the communication through online social networks. Combined with the bet on the long-standing good image of French cuisine, it is one of the ways in which France prove successful in the international arena. It is also a sign of strategic behaviour against the standardization of food products. Quantitative and qualitative analysis of Facebook, Twitter and Instagram posts showed that during the period 1. 1. 2009 - 30. 6. 2017,...
|
|
|
Digital diplomacy and corporate identity of state administration of the Czech Republic
Gonšenicová, Jana ; Mikeš, Jiří (advisor) ; Peterková, Jana (referee)
This diploma thesis focuses on a very modern part of public diplomacy and state communication concerning digital technologies and online information transmission using Internet tools. Digital media is currently the most effective way for all countries to reach out to the general public and build their positive image. It is therefore necessary to underline the national identity as such, because it is key to effective foreign policy and the achievement of its goals. This is inevitably linked to the corporate identity, which is one of the most important tools for this purpose. The practical part is devoted to issues of corporate identity of the state administration and the Czech Republic abroad. The aim of this diploma thesis is to analyze individual visual styles and websites of ministries to point out that Czech digital diplomacy is characterized by a low level of strategic approach and coordination. Furthermore, there are additional recommendations for changes and proposals of own logotypes for ministerial departments and the official and the tourist logo of the Czech Republic.
|
|
|
Twiplomacy of Pope Francis: Twitter as a Tool of a Public Diplomacy of the Holy See
Nedbalová, Martina ; Doležal, Tomáš (advisor) ; Peterková, Jana (referee)
This bachelor thesis addresses digital diplomacy as a part of public diplomacy. It focuses on the analysis of pope Francis´s twitter account during 2015 also in comparison to all his activity on this account. The aim of this thesis is to analyse the themes that the pope mentions in his tweets and to analyse the connections between his tweets and current events. Also, a quantitative analysis of this period is carried out, where the pope´s influence, which he gained thanks to participation on this platform, has been evaluated. Part of this work is introducing digital diplomacy as a phenomenon of modern times and Twitter as a modern social platform that has recently found its place as one of the most watched communication channels, which are used by personalities and institutions in the area of international relationships to communicate with the public.
|
|
|
Twitter as a tool of EU public diplomacy during Ukraine crisis
Smuž, Adam ; Emler, David (advisor) ; Tomalová, Eliška (referee)
Online social networking services recently become one of the most important tools of communication. Also national states understand their advantages and they try to actively use Facebook, Twitter and other social networks. The purpose of my thesis is to find out how the European Union and especially the European External Action Service is able to use Twitter as a tool of public diplomacy. This research is focused solely on Twitter communication during the Ukrainian crisis from its beginning to the end of the term of the High Representative Catherine Ashton. The thesis is divided into two parts. The first part introduces the research topic from a theoretical perspective, there is a description of the main features of public diplomacy and digital diplomacy. Then the thesis presents several examples of the successful use of Twitter for public diplomacy. The second part contains an analysis of the European Union's activities on Twitter during the Ukrainian crisis. The greater part of the analysis examines only the Twitter account of the European External Action Service. The thesis concludes that the European External Action Service does not use opportunities of Twitter enough, these opportunities include the ability to capture the attention of large number of users through interesting tweets or two-way...
|
|
|
Digital diplomacy - comparison of the USA and Russia
Seková, Jana ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
International relations are being influenced by progress in science and technology since its beginning. The newest mass medium, the Internet, has also significant impact on the form and development of diplomacy and international relations. These changes are most apparent on the form of public diplomacy and lead up to the creation of its new form digital diplomacy. Digital diplomacy is a topical issue in the theory of international relations, therefore there is no uniform definition of this new term. One of the goals of this thesis is to explain what digital diplomacy andto specify its characteristic features. The practical part of this thesis deals with digital diplomacy of the United States of America in comparison with digital diplomacy of the Russian Federation. The main goal of this thesis is to assess whether there exists a russian digital diplomacy and to specify its main characteristic features in comparison with digital diplomacy of the United States.
|
|
|
Digital Diplomacy of the United States in the Muslim World
Jarčušková, Lucia ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
The master thesis deals with a new phenomenon in the world of diplomacy: digital diplomacy. The main objective of this work is to determine whether the digital diplomacy is able to improve the relationship between the American and Islamic civilization. To fulfill this goal, the case study of Digital Outreach Team, of a team of specialists who search the internet and communicate with Muslims with negative attitude towards US, was used. The work is divided into three chapters. The first chapter provides a theoretical introduction to digital diplomacy. The second chapter is devoted to the use of digital diplomacy in the Unied States: a world leader in information and communication technologies, with an emphasis on digitization of activities of the Ministry of Foreign Affairs. In the third chapter we find the analysis of the digital activities of the team and assessment of the digital diplomacy on Arab soil.
|
|
|
Spanish Public Diplomacy in the Czech Republic
Šebelová, Markéta ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The aim of this thesis is to introduce the elements and tools of public diplomacy of Spain in the Czech Republic. For this purpose, the text represents actors, which are involved in building the reputation of Spain, and government concept Marca Espana, which substantially affects a strategy presentation abroad. The thesis will focus attention not only on specific projects that Spain presents, but also monitors the use of new technologies when communicating with the Czech public. The compiled topic is founded on the study of scientific literature dealing with public diplomacy, and the subsequent application of a particular case. This thesis also examines how cooperation works between the various governmental departments in Madrid and among actors in the Czech Republic. Based on this analysis, the author concludes that the Spanish public diplomacy activities in the Czech Republic primarily have a cultural character and are presented through new media, which proves that the Spanish agenda is able to adapt flexibly to new trends in diplomacy. The main contribution of this thesis is a comprehensive presentation of all the actors of the Spanish public diplomacy and its activities, that are still deficient in wider attention in the Czech Republic.
|
guest ::
