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Tourism product in tourism infocentre in Třebíč
RŮŽIČKOVÁ, Žaneta
The main goal of this dissertation was to analyze and evaluate the tourist trade products of the tourist information centre KVIZ Třebíč and pursuant to this destination{\crq}s visitors{\crq} demand to propose a new tourist trade product apt for KVIZ Třebíč.Pursuant to the demand estimation and the analysis of the current situation of the tourist trade in this destination propose a new products. Then chose and elaborate one of them.
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Tourism product in tourism infocentre Pelhřimov
SAMKOVÁ, Michaela
Bachelor´s thesis stay tunned as a help for the development of tourism in Pelhřimov. The objective is to design a new tourism product for the Tourist information centre in Pelhřimov, the task of which is to enliven tours of existing attractions, their promotion and attract tourists to the town.
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Tourism potential analysis of the Sokolov region
Kněžická, Lenka ; Valentová, Jana (advisor) ; Vidlák, Miroslav (referee)
The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation among local people, visitors and travel agencies which analysed their opinion of tourism potential of this destination. The main goal of this work is to show that in the future Sokolov region is supposed to be a very nice place to visit and spend some time on holiday.
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A Regional Travel Agency's Operations
Fendrych, David ; Musil, Martin (advisor) ; Jaderná, Eva (referee)
The aim of this thesis is to analyze and compare the existence, role and activities of travel agencies in the Czech Republic dealing incomming and domestic tourism in a particular region. The work focuses on the region of South Bohemia, which is below further defined. The main method for this analysis is the research of catalogs and Web sites of travel agents and agencies, which operate in the region. Information about services and products offered are further examined in the sub-analysis according to various aspects.
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Destination Marketing and Management
Kocková, Jitka ; Hesková, Marie (advisor) ; Musil, Martin (referee)
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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Ceska Kanada brand - principles for its granting
Karvánková, Iva ; Hesková, Marie (advisor) ; Lieskovská, Vanda (referee)
The aim of this thesis is to create the principles for granting the Ceska Kanada brand according to the requirements and ideas of the Czech Canada Agency. Technical literature dealing with destination management and marketing, brand management and brands in general was used for the theoretical part. For the practical part, the existing and functional principles of the Šumava region were applied as a methodical aid.
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The Strategy of Tourism Destination Development - the Acitvity Analysis of the Tourism Authority South Moravia
Večeřová, Lucie ; Vaško, Martin (advisor) ; Vojtová, Zuzana (referee)
Nowadays it is not an easy achievable aim to ensure the success of tourism destination in the tourism market due to tougher and tougher competition and more and more demanding visitor requirements. The sustainable development of tourism is in a close relation with the regional development which the destination marketing and management deal with. The thesis aim is to analyse the activity of the Tourism Authority South Moravia which is the Destination Management Company in the Czech Republic in South Moravia and aims at the visitor number increase in the region. The thesis involves some definitions from destination management field, the characteristics and tourism offers of South Moravia region, the activity evaluation within the context of the regional characteristics and the possible future activities.
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