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Analysis of university students' demand for tourism
Gottwaldová, Zuzana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The work focuses on the specifics of university student demand for tourism and formulating recommendations to providers of tourism service based on the analysis of the relations between answers. The work includes both theoretical background and practical component, based on questionnaire investigation, providing the real requirements, needs and motives of the target group.
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Počet automobilů v ekonomice
Körner, Michael ; Šťastný, Daniel (advisor) ; Bartoň, Petr (referee)
The car industry in the Czech Republic is one of the most important manufacturing industries. It employs a vast number of people and it also creates a relatively significant part of the Czech gross domestic product and the Czech export. Regarding its importance in the Czech economy, this article tries to identify and explain factors determining the number of cars in the economy. In order to achieve it, a regression function is modeled using several variables. The basic variables as income, car prices, substitutes as public transportation, complements as fuel or roads are incorporated in the function as well as other determinants.
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Analysis of Environmental Education in Firms
Nachtigalová, Marika ; Jílková, Jiřina (advisor) ; Vlčková, Jitka (referee)
Environmental education is one of the voluntary environmental tools that can positively influence implementation of environmental protection actions. The target groups of environmental education are children and youth, public administration, firms and public in general. Environmental education brings positive environmental effects for the environment and also positive economic effects for firms which implement it. These diploma theses analyze demand and supply of the environmental education focused on firms in the Czech Republic. Methodology of the demand analysis is based on individual in-depth interviews with the use of questionaire and sample of the research are small and medium enterprises situated in Hradec Králové region. Methodology of the supply analysis is a desk research method.
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Project of E-shop system for support of small producers bohemian glass segment distribution.
Kocina, Ondřej ; Mildeová, Stanislava (advisor) ; Jandoš, Jaroslav (referee)
Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.
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Modelling of regional demand for housing in Czech Republic - teoretical principles and application
Pavlíček, Jiří ; Čadil, Jan (advisor) ; Toth, Petr (referee)
This thesis is focused on simulation of demand for housing and formation of prices on the real estate market in Czech Republic. Theorethic introduction discribes microeconomic demand theory and spatial demand based on localization theory. The basic theory advences in demand for housing, that is focused on heterogeneousness, price, localization and types of living. Principal aim of this thesis is the empirical analysis and simulation of regional demand on the real estate market. Empiric analysis consists of dynamic and static model of demand for housing in Czech Republic etc..
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Microeconomic analyse of firm customers
Voháňková, Petra ; Bruková, Jana (advisor) ; Urbánková, Lubomíra (referee)
Práce se zabývá analýzou vývoje a struktury odběratelů společnosti, která vyrábí růžový porcelán. V práci je popsána pozice společnosti na trhu z hlediska dostupnosti zdrojů, možnosti ovlivnění cen výrobků a vyráběného množství. Poslední část práce je zaměřena na zjednodušenou analýzu elasticity poptávky po produktech společnosti a je vysloven názor na možnosti jejího ovlivnění.
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