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The world organic market and the position of the Czech Republic in this market
Novotný, Ondřej ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The paper analyses the state of the world's bio product market and the Czech Republic's position in the market. It discusses basic bio product market information and its historic roots. The paper examines in detail the production and consumption of bio products, especially bio-eatables in the carefully selected array of sample countries. The section focusing on the Czech Republic demonstrates the structural and consumer development of bio products. Additionally, the Czech market is then compared with the world market and the factors that affect the production and consumption are highlighted. The examination of the raw data from both the world and the Czech market supports the first hypothesis that there is an increasing growth pattern in the bio product market worldwide. Second hypothesis focusing on the demand for bio products in the Czech market was not affirmed after careful scrutiny of the Czech bio product market. With regards to the elevated bio product prices and consumer's distrust in their quality, the bio product demand in the recent years had suffered from a decreasing trend.
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What Affects The Decreasing Consumption of Beer? Analysis of The Determinants of Demand
Podešva, Jiří ; Koubek, Ivo (advisor) ; van Koten, Silvester (referee)
The per capita consumption of beer in the Czech Republic is one of the biggest in the world. However, in recent years the consumption has started to decrease. This thesis analyzes determinants of demand of beer and possible causes of decreasing of beer consumption. The whole market is analyzed using the time series models. In the next step, the market was separated into on-trade and off-trade part. No previous researches have dealt with this division. It was proved, that wine is a substitute of the on-trade beer, but a complement of the off-trade beer. On-trade beer is an ordinary good and if the price increases by one Czech crown, the consumption will decrease by 5 %. Spirits are complements of on-trade beer. No impact caused by price on the consumption of off-trade beer was proved. During the analysis of off-trade beer was found out, that the beer is the gross substitute of wine and that the good weather makes its consumption to increase. The future prediction for 2014 suggests that average person will consume 57,5 liters of on-trade beer.
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Private tenders for services
Bečica, Marek ; Vojíř, Stanislav (advisor) ; Mynarz, Jindřich (referee)
People during their lifetime encounter the situation when they need to get supplier for required services, but getting reliable supplier with reasonable price is a problem. This thesis is dealing with private tenders for services and its surroundings, which is trying to solve the problem of getting suitable supplier. In the first part the reader is introduced into the situation and the dealing problem how to mediate demands and offers between people and companies. In this chapter is also introduced the main goal of this thesis, which is designing and implementing solution, that could minimize problems of the current solutions and facilitate support of the competitive environment in the market of services. The second part is analyzing current options for mediating demands for services and for each of them is found its advantages and disadvantages, which this variant offers. These options are compared to the proposed solution of this thesis and there are found possible risks, which could compromise the solution. The main goal of the third part is to design theoretical solution how to deal with the problem situation, which should be based on findings of the previous parts. This chapter is also analyzing what are law constraints and if the solution can be profitable. In the end of this chapter, we will find out what are the best options how to propagate new project to get new users which is the key to the project to be successful. The fourth part is dedicated to implementing proposed solution into web application. Firstly we need to define requirements for the final web application. Secondly we need to choose technologies for the development and create the prototype of the application. Next thing to do is prepare database model and start the development. Finally, we will show, how to run the application on your own server.
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Demand for tourism among university students
Rotková, Petra ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The work is dedicated to the demand among one of the most important segment on the tourism market: university students. Its main aim is to find out the preferences, requirements and motives of this target segment in the field of tourism. On the basis of the answers gained from a questionnaire survey, trends in demand among contemporary university students will be summarized. These trends may be used as a recommendation for the providers of services in the field of tourism when choosing the proper marketing strategy in relation to this segment.
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Effects on concumption of natural gas in Czech republic
Pavelková, Dominika ; Rod, Aleš (advisor) ; Kadeřábková, Božena (referee)
This thesis focuses on effects which influents consumption of natural gas in Czech republic. It examines significance of the effects with regression analysis. Monthly data 2008 - 2014 are used. As dependent variable is used consumption of natural gas and as explanatory variables are used weather, price of natural gas, price of electricity, price of coal and income. The aim of this thesis is to verify that effect of natural gas price is minimal and key factor is weather. The result of the analysis is that significant robust factor of natural gas concumption is only weather, in all examined models.
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Why Does the Instant Food Consumption Decline? Analysis of Demand Determinants
Pazdera, Martin ; Koubek, Ivo (advisor) ; Špecián, Petr (referee)
There has been a significant decline in instant food market. I investigate the determinants of demand for instant food in this thesis. Oligopoly market structure motivates me to investigate the demand for instant food produced by particular firm. I use yearly and quarterly scanner data for instant food sales on the retail market in Czech Republic in the empirical part of the thesis. The yearly data analysis finds healthy diet trend as a possible cause of instant food market decline. According to quarterly data analysis I find instant food as an inferior good with income elasticity -0,6295. Both these factors can affect stagnant or decreasing revenues of instant food producers. Analysis of demand for instant food produced by particular firm illustrates strong relation between demanded quantity of producer's instant food and prices of his own and competing production. This indicates that price increase is not an optimal strategy in order to stabilize revenues of instant food producer.
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Analysis of working with fan SK Dynamo České Budějovice
Hrubý, Petr ; Kotáb, Jiří (advisor) ; Kuchár, Róbert (referee)
The aim of this thesis is to identify and analyse factors affecting the attendance of domestic football matches of SK Dynamo club České Budějovice. The main emphasis is placed on working with fans. The theoretical part relates to the topic and focuses on the determining factors of demand for sport events, the sport product theory and phenomenon of a fan. The practical part introduces the club SK Dynamo České Budějovice more closely and analyses individual factors affecting demand for the club's matches and defines the significance of these factors. A chapter on working with the fans follows. At first the elements of sport product are characterised and secondly the club marketing elements. The practical section chapters are underpinned by the results of a survey which was carried out among the fans of SK Dynamo České Budějovice. The discourse and conclusion summarize the analysed results, evaluates working with fans and last but not least outlines possible steps for improvements of attendance and working with club's fans.
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The consumer market of coffee in the Czech Republic
Sapáková, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The theme of this thesis is the consumer market of coffee in the Czech Republic. Specifically, this work focuses on the Czech coffee market in terms of supply and demand. The term offer here is represented by coffee chains, cafés and shops offering packed coffee. Coffee market in the Czech Republic is characterized by a highly competitive environment. On the other hand, demand for coffee can be specified by the place of its consumption, with prevailing consumption at home or with prevailing consumption of coffee out of home. The aim of this thesis is to analyze and evaluate the current status and characteristics of supply and demand in the coffee market in the Czech Republic. The structure of the current state of Czech consumers' preferences is prepared on the basis of a questionnaire survey.
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Responsible tourism in the Lipensko Region
RAJNOVÁ, Kateřina
This bachelor thesis is focused on the responsible tourism in the area Lipensko. The main goal of the bachelor thesis is an evaluation of the current state of responsible tourism in this location. Based on the study of literature and websides is carried out the analysis of supply at first. Through the analysis of demand based on the questionnaire research is then evaluated the interest in selected activities of responsible tourism. On the basis of results of analyzes of supply and demand are devised suggestions of optimization for using this area through the tourism.
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